You want to go green. You need to go green. Your customers demand that you go green.
But how on earth can you have a green marketing campaign?
Being green may seem at odds with traditional marketing strategies. However, with a little creative thinking, you’ll soon be seeing green from your green marketing efforts!
To get you started, why not consider some of these green sales, advertising and marketing methods?
- Use online marketing vehicles whenever possible. Choose emailed postcards over postcards mailed via USPS. Send PDFs instead of paper documents. Go with pay-per-click advertisements in lieu of billboards and print ads. Send out email newsletters to stay in touch.
- Make use of social networking sites. They’re green by nature and are a great place to start marketing to Millennials and other persons who are online practically 24/7!
- Go paperless and give a discount for customers who accept invoices via email (or through an encrypted service.) While you’re at it, encourage any employees to accept direct deposit, saving you check cutting time and money.
- When you do need to use paper, choose paper that has been made from the highest amount of recycled material that you can find and afford. Then, make sure your customers know you’ve made this kind of investment in the health of the planet.
What are some of the innovative methods you’ve used to go green with your marketing?