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How Green is Your Marketing?

You want to go green.  You need to go green.  Your customers demand that you go green.

But how on earth can you have a green marketing campaign?

Being green may seem at odds with traditional marketing strategies.  However, with a little creative thinking, you’ll soon be seeing green from your green marketing efforts!

To get you started, why not consider some of these green sales, advertising and marketing methods?

  • Use online marketing vehicles whenever possible.  Choose emailed postcards over postcards mailed via USPS.  Send PDFs instead of paper documents.  Go with pay-per-click advertisements in lieu of billboards and print ads.  Send out email newsletters to stay in touch.
  • Make use of social networking sites.  They’re green by nature and are a great place to start marketing to Millennials and other persons who are online practically 24/7!
  • Go paperless and give a discount for customers who accept invoices via email (or through an encrypted service.)  While you’re at it, encourage any employees to accept direct deposit, saving you check cutting time and money.
  • When you do need to use paper, choose paper that has been made from the highest amount of recycled material that you can find and afford.  Then, make sure your customers know you’ve made this kind of investment in the health of the planet.

What are some of the innovative methods you’ve used to go green with your marketing?

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9 Ways to Make the Most of Your Internet Presence

Be honest with yourself – are you really making the most of your Internet presence?  If you’re like most companies, you know that there are opportunities you’re missing practically every day.

That’s why we’ve developed this list of 9 ways to make the most out of your Internet presence.  Try some (or all!) for the impact you need.

  1. Create a blog and keep it updated at least three times a week.  Remember:  Unique content with SEO flair sells!
  2. Send out an e-newsletter to your prospects and clients.  Choose a regular interval that you know you can commit to, such as once a week, biweekly, monthly or quarterly.
  3. Launch video campaigns.  Videos have the power to reach through the Internet and make a strong impression.  So why not use them in your business?
  4. Join the social networking revolution!  If you’re not on Facebook, LinkedIn, Twitter and other social networking sites, you’re missing out!
  5. Try pay-per-click (and similar) advertising.  Believe it or not, it can be a fast and reliable way to garner new clientele or generate warm/hot leads.
  6. Create landing pages specific to different audiences.  Afterwards, track them for a powerful way to evaluate how well your marketing strategy is working.
  7. Offer other businesses the opportunity to become your company’s affiliate.  It’s like having a sales force that’s working for you 24/7!
  8. Think of your website as a resource.  Add articles, news items, fact sheets and case studies so it’s more than just a sales tool.
  9. Start following other people’s blogs, sites, social networking posts, etc.  This will begin a “thread” that leads back to you… and may generate interest!

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