LinkedIn is the social network for professionals. It’s the only social channel where you can network, recruit, establish yourself as an industry leader, find new customers, or job hunt. But there’s more to LinkedIn than just setting up a profile and connecting with colleagues and customers.
Here’s our top 3 ways you can use LinkedIn Groups to improve your business:
1. Join groups to find customers and prospects If you are a mortgage lender, it makes sense to join a group that caters toward real estate agents and investors. You can advertise your services in the “promotions” page, and even share links to your site and contact information.
2. Establish yourself as an expert in the field There’s a group for every professional niche. Be sure to join and actively participate in groups with others in your field. If you work in property management, there are forums specifically for landlords and PM’s. By joining such a group and posting relevant content like blogs, articles and advice relevant to the industry, you will set yourself apart from others in the marketplace as a thought leader.
3. Market research LinkedIn Groups are also a great place to get feedback and new ideas. You can poll Groups of target customers or industry insiders in order to gain more information on ways to improve your products and services.