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Elevate your business in LinkedIn Groups

linkedin groups

LinkedIn is the social network for professionals. It’s the only social channel where you can network, recruit, establish yourself as an industry leader, find new customers, or job hunt. But there’s more to LinkedIn than just setting up a profile and connecting with colleagues and customers.

Here’s our top 3 ways you can use LinkedIn Groups to improve your business:

1. Join groups to find customers and prospects If you are a mortgage lender, it makes sense to join a group that caters toward real estate agents and investors. You can advertise your services in the “promotions” page, and even share links to your site and contact information.

2. Establish yourself as an expert in the field There’s a group for every professional niche. Be sure to  join and actively participate in groups with others in your field. If you work in property management, there are forums specifically for landlords and PM’s. By joining such a group and posting relevant content like blogs, articles and advice relevant to the industry, you will set yourself apart from others in the marketplace as a thought leader.

3.  Market research LinkedIn Groups are also a great place to get feedback and new ideas. You can poll Groups of target customers or industry insiders in order to gain more information on ways to improve your products and services.

For this and more information on how to utilize LinkedIn to improve your business, please contact us today.  Follow Einstein Marketing Group on Twitter! 

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Social networking continues to rise among U.S. companies

Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, according to estimates by eMarketer, which conducts and analyzes research on digital marketing and media.

By the end of 2013, eMarketer forecasts, the share of companies using social networks will increase by 3 points, and again by 1 percent in 2014. Compared to the 15- and 9-point increases seen in 2010 and 2011, respectively, these currently forecasted gains in internet marketing are indicative of a slowing in the market.

Use of social media sites for social networking — a somewhat broader category that adds services like YouTube to the mix — is slightly more prevalent, with 89 percent of marketers using social media sites this year. The most popular site is Facebook, with 83 percent of all companies expected to be searching for “likes” as part of their internet marketing plan this year. Twitter is in second place at 53 percent but is expected to grow in its use by marketers by 2014.

YouTube will continue to appeal mostly to specific industries where video can be a productive way to showcase products and services. Still, by 2014, more than two-fifths of companies included in the forecast will be using the video-sharing site for marketing purposes.

With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, are you using the internet effectively? Einstein Marketing Group can help with your internet marketing goals.

Follow Einstein Marketing Group on Twitter!

www.EinsteinMg.com

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Getting ‘likes’ from gimmicks doesn’t build the followers you want

When social networking became the thing everyone was doing, everyone started doing it. Companies large and small created Facebook pages and Twitter accounts overnight, sent out a friendly “Hello, World!” message, and then … didn’t know what to do next. Many got the number of followers they have today through a lot of trial and error, some by gimmicks and giveaways, and still others by begging their friends, relatives and acquaintances to “like” them, and to spread the word.

We’re not saying any of these strategies are horrible, but they’re not long-lasting. Sure, there are tactics out there that can entice a few dozen – even a few hundred – strangers to come and “Like” your page or click on a link to your website. But are these folks part of your target audience? Is the message you’re sending compelling enough to keep them around once the giveaway has gone away?

Social networking is about more than gimmicks and rhetoric, it’s about making real connections with your target audience to build relationships and, in turn, customers. It’s part of a comprehensive internet marketing plan. And that takes more than luck, it takes a fully formed marketing strategy.

Find out more about how Einstein Marketing Group can help you create a social networking strategy that will build your followers, your reputation and your business!

Follow Einstein Marketing Group on Twitter!

www.EinsteinMg.com

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“Free” social media sites are anything but

The big draw with social media as a means of marketing is twofold: First, it seems like everyone is using it. The ability to easily reach millions of potential customers is pretty enticing. And second, it’s free. At least most people think it’s free.

The thing is, social media marketing isn’t really free. To do it consistently well takes a lot of time and effort, and everyone knows time is money. Even though there’s no setup or monthly fee to use websites like Facebook, Twitter and Pinterest, you do have to spend quite a bit of your valuable time – or an employee’s valuable time – engaging prospective and current customers on those sites. You have to spend time coming up with relevant content, putting together targeted offers and updates, understanding when and how to post most effectively and on which social media sites, and following and interacting with others’ posts and information as well.

When you think about it, that’s a whole lot of time and effort to spend on something that’s supposedly “free.” That’s why it makes sense to enlist the help of an expert in social media marketing. Because they’ve already done the research. They know when to post and what to post and how to respond to others in a way that builds relationships with your customers and potential customers. They understand how to get your brand out there without resorting to hard sell tactics that simply don’t work in social media.

Despite what you might have thought, social networking was never free. In fact it can be quite a costly endeavor, especially if you’re spending a lot of precious time spinning your wheels on social media sites because you don’t understand the nuances of the effective social media message. It’s a far better idea to focus on what you do best, and leave the social media marketing to the experts.

If you’re interested in finding out how Einstein Marketing Group can assist your internet marketing efforts, get in touch with us today.

Follow Einstein Marketing Group on Twitter!

www.EinsteinMg.com

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Six tricks to a great website

What is a well designed website? It’s not just one in which all the links work and nothing is misspelled. There is a true art to creating compelling, clean websites that are both functional and beautiful. Yes, we said beautiful. And by that we don’t mean it’s filled with artful poetry in a fancy serif font. We mean it is well planned and expertly executed, original and creative without being so flashy the content is lost in the presentation.

Here are a few tips for effective website development:

  1. Make it obvious. Don’t make the visitor hunt for your content. Make the navigation intuitive.
  2. Keep it simple. If you want to try to grab a user’s information, don’t ask for too much. Keep in mind this is the first step; the last thing you want to do is annoy a user who would have liked to signed up for your service.
  3. Write effective content. No word on the web should be wasted. Writing for websites is different from other kinds of writing, so hire someone who knows exactly how to convey your message in a way Internet users are accustomed to hearing it.
  4. Remain uncluttered. Don’t jam up your site with words and graphics and blinking banners. Using white space effectively is difficult but crucial to making the user feel relaxed and undistracted from your most important message.
  5. Link to your social networking. Your website is not a standalone advertisement for your business. It is just one important part of your whole internet marketing strategy.
  6.  Test it and retest. Too many people put up a website and then never go and check on it. Make sure links aren’t broken and content remains fresh. A stale website is as good as no website.

Contact Einstein Marketing Group for help with your website development needs.

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www.EinsteinMg.com