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Visual Trends in PR

lightbox imageHow many times have you been looking at something online or in a printed document and an image caught your attention and made you stop and read what was going on or what the image was about? How many times have you skipped something completely because it didn’t have an image to break up the words or because there just wasn’t anything to really catch your interest?

If you aren’t using visuals in your marketing and public relations, then, unfortunately, you are missing an opportunity to catch the attention of a potential customer.

We have become a visually stimulated society. Brighter images. Bigger images. Large numbers of images. We love them. Infographics on Pinterest are very popular because they sum up an entire topic and/or pages of research into a concise and often entertaining visual.

PR NEWS advises that using visuals in PR is a growing trend for 2015. In a recent article on their website, they state that press releases, which are usually free of images unless it is a business logo, will evolve to include visual content to be more stimulating. The same article also goes on to state that video budgets will increase in 2015 as professionals strive to get their message across in ways that are more visual, like educational and informative videos. Many marketing agencies are producing quick value-added videos and clips to help their businesses promote services and products.

Meltwater.com chimes in with their own take on using the visual in PR – specifically, social media PR. They advise that adding attractive, relevant and compelling images to your social media campaigns will increase your exposure. Think of the routine status update on Facebook. You could post that you were launching a new product, all-text, and possibly get a few likes. However, if you post a photo of the new product along with the text, interest will increase and you have the possibility of more likes. Photos in a newsfeed make people stop and look. Words… not so much.

If you are unsure as to how to boost your public relations presence using visuals, we can help. How many is too many? How do you pick the right image to convey a message? When and where do you use them?

Contact us and we will help you create a visually stunning public relations plan that will make heads turn.

Ask us about our special offer that will help boost your overall PR.

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5 Ways to Maximize LinkedIn

maximize linkedin

Back to school means back to work! Gear up for fall networking events by ensuring you are using LinkedIn to your advantage.

1. Backdrop:
◦ Change your backdrop regularly to tie into a promotion or seasonal offering
◦ Add a headline – be sure to include a keyword

2. Summary:
◦ This should be your elevator pitch (why someone should choose you/your company)
◦ Always include a call-to-action
◦ If possible, add video

3. Work Description:
◦ Shouldn’t be a resume
◦ Use this area to talk about the company

4. Personal Note to Contacts:
◦ Customize a personal note instead of using a template

5. InMail:
◦ Instead of sending inmail to contact people you don’t know you can join a group they belong to and will be able to send them a message without using Inmail

If you’d like a free review of your LinkedIn profile, contact us today. We’re happy to help make 2014 the most profitable it can be!

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Managing those exaggerated LinkedIn endorsements

 

LinkedIn endorsements are a great way to show off the variety of skills your’ve acquired in the workplace.  However, sometimes we get endorsed for random skills that we never knew we had…and skills we’ve never actually learned.

This is one of the  flaws with LinkedIn’s profile Endorsement feature. Since most of us want to keep our profiles accurate, we hope to be endorsed for skills that are actually relevant to what we do for a living. Unfortunately,  sometimes LinkedIn politely suggests our colleagues endorse us for skills that are not quite on the mark.

Here’s how to deal with those endorsements that might be a slight exaggerations of the truth.

First, make sure you’ve completed the “skills” section yourself with the keywords that best fit your abilities. LinkedIn is about establishing your credibility in the workplace, so it’s up to you to get the ball rolling with selecting the correct skills’ descriptions that will be prominently featured.

LinkedIn endorsements

You can also go through your profile every so often and remove skills that are not a match to your experience. Some colleagues will inadvertently just click on whatever tag word LinkedIn suggests, and perhaps they don’t realize it’s actually not something in your repertoire. Thankfully, LinkedIn offers a “Manage Endorsements” option that allows you to show/hide whichever skills you choose. It’s important to review this every so often for accuracy.

Lastly, make sure you return the favor to your own connections. Don’t endorse someone for a skill if you aren’t sure they possess it. Just because LinkedIn suggests it, doesn’t mean it fits. Guessing doesn’t do much for your own credibility, and your colleagues won’t appreciate having to go the extra step to edit/hide/amend their own profile, either.

For this and more ideas on how to maximize your LinkedIn profile, contact EMG today! 

 

 

 

 

 

 

 

 

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Images that boost engagement

We have found that user engagement more than doubles when images are used on our client’s accounts.

Infographics, mobile uploads, and scenes from a business trip are just a few examples of attention grabbing pictures you can use to boost engagement on your social media pages. Check out our list below for more creative ideas!

1. Original Infographics
Your audience has a short attention span, so tell them a great informational story
quickly using pictures and graphics.

click to enlarge

click to enlarge

2. Mobile Uploads
Scenes from a client’s TV shoots or hosted events are a great way to promote your brand
It also SHOWS your audience what you do instead of telling them.
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3. Before & After
You know why shows on HGTV are so successful? Because people LOVE seeing an amazing transformation right before their eyes. That is why before-and-after pictures make amazing visuals.

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Let us know if we can help you create even more original content.

Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.

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Understanding Pinterest’s Success

With over 70 million users, it’s easy to see why marketers are still loving what Pinterest can do for their business. Many brands have enjoyed huge success using boards to pin and sell products.

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So what makes Pinterest a great marketing tool? Simple: Images.Your audience LOVES pictures because of these key reasons:

• Social media posts with visuals receive 94% more page visits and engagement than those without.
• 60% of consumers are more likely to click on a business whose images appear in search results.
• Pictures express a product or idea quickly. Your audience has a cluttered screen, and pictures stand out among the monotony

If you aren’t already using Pinterest as a marketing tool, then what are you waiting for? Here are some ideas for getting started. To create a more detailed social media marketing plan, contact our pros today!

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Captivating your audience with Infographics

It’s time to face the facts: Our social media feeds and inboxes are literally CLUTTERED with updates, ads, and other solicitations from every man, woman and business under the sun. If you want to quickly grab your audiences attention, you had better be prepared do it with less words and more pictures.

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Marketing experts like to talk. But what all marketers need to know is that in 2014, it’s all about the visuals. An infographic is the perfectly simple way to add value to your online marketing campaigns by telling a story that easily catches your audience’s attention with few words, and bright colors and pleasing images.

So, what are infographics? They are innovative visualization marketing tools that allow you to display your content in a way that is attractive, interesting, simple, and easily understood. Studies show us that image is everything  when it comes to successful online marketing

Infographics are critical, especially if your online marketing goals include:

• Driving more traffic to your website
• Creating content that is more useful, unique, and shareable
• Capitalizing on the audience’s short-attention spans
• Increasing brand awareness
• Establishing yourself as an expert in your industry
• Increasing SEO

To find out how to get started on creating unique infographics that will tell the story of your products and brand, contact EMG today.

Are you wasting money on ineffective marketing campaigns? Einstein Marketing Group can solve that problem. Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.

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Is your Message Being Damaged by the Medium?

Every marketer knows that in 2014, content is king. However, a recent report by the Content Marketing Institute claims that only 36% of marketers who use content feel that they use it effectively. So, what are the other 64% doing wrong?

The experts at socialmediatoday.com claim the problem is not that marketers aren’t producing great content, it’s just that they “lack a distribution strategy.” There seems to be a huge disconnect between being able to write an effective marketing campaign, and then knowing how to properly distribute the message. While your content may in fact be great, the medium you’ve chosen could be totally wrong.

Dead End

Is your message going nowhere fast?

So how can this be corrected? The answer is simple: Select your distribution channels as meticulously as you’ve chosen the words of your campaign. More simply put: If your clients aren’t on Facebook, then stop wasting time on Facebook.

Socialmediatoday.com says we’re spending too much time and money creating content, and not enough time or money figuring out how to broadcast it properly. Perhaps you don’t need five blog posts per week. You just need one or two blog posts that are strategically positioned into the proper mediums where the message is guaranteed to reach your target audience.

Don’t get caught up in the social media trap of trying to be on every network at the same time. No two social sites are alike, and thus should not be treated as such. You need to figure out what is going to be a best fit for your business.

For more information about identifying the proper social channels for your products and services, and to find out how to build exciting marketing content that will support your sales efforts, contact Einstein Marketing Group today!

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Social Media Daily To-Do List

What does executing your social media marketing plan look like each day?

If you can’t answer this question, then you might need to reevaluate what you are doing. Social Media Marketing requires a DAILY commitment to performing several key actions in order to yield a result. Here’s our Ultimate To-Do Checklist to guide you:

Step 1: Read Your Feed(s)
Spend 15-20 minutes reading 1-3 of your most important social media feeds. While you don’t need to be on EVERY social network, you need to be on the ones that make sense for your business. You should be following accounts that also relate to what your do and those most relevant to your industry and clientele.

Fifteen minutes is the minimum amount of time it should take to read, favorite, share, and find others to follow.

Why is this step so important? This is what will humanize your brand.

Step 2: Respond
You also need to take at least fifteen minutes each day to respond to direct messages, comments, new followers, mentions or shares.

Why is this step so important? This is how well liked brands provide excellent customer service.

Step 3: Catch up on the news
You need to spend a few minutes reading the headlines of news sites to make sure you are aware of what people are talking about. Then, evaluate if your brand’s social marketing messages need to be adjusted accordingly in order to be relevant with the days trending topics. Be sure your pre-scheduled messages will not be perceived as offensive in the wake of a big news story.

Why is this step so important? It makes your brand both relevant and relatable.

Step 4: Monitor Engagement
Actively posting on social media is only one part of the process. You also need to take time to look at what is resonating with the audience. What are people clicking on? Which social networks drive the most traffic to your website? What post got the most “likes?”

Why is this step so important? It helps you to tailor content and mine leads.

Step 5: Analyze your Hits & Misses
At some point in your day, look at what worked and what didn’t. In the past 24 hours, what posts got more shares, clicks, or comments than others? What was the total “reach” of your page(s)? Is there content from a month ago (or older) that is still generating engagement? What trending topics have fizzled?

Why is this step is so important? It will help you to write better content and improve your brand’s reach, reputation and most importantly: bottom line.

For this and more information about setting up a successful social media marketing plan, please visit our website today!

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Mining Actual Leads on Twitter

There are several lead-tracking tools on social media that you’ve been ignoring. In 2014, you can’t afford to ignore them any longer.

Use The Tools Provided
Having a 1 or 1,000 followers or fans will do you no good if you aren’t looking at which ones could be buying your products and services.

Obviously, building a larger following organically is good for establishing credibility. However, realistically what are the chances all of those people will be buying from you? Unless you’re a huge conglomerate like Amazon or Target, it’s unlikely that each one of those thousand of followers is an actual customer – yet.

So, the next step in your social media strategy is to closely target those individuals who you can tag as actual sales leads. We suggest you then create a separate Twitter list of with those accounts you’ve identified (see fig 1).

EMG Twitter

Create lists on Twitter

Then, monitor their social activity. What topics do they respond to? What matters to them? Most importantly: engage with them. Post content that is relevant to their needs. Remember: selling isn’t about you, it’s about what you can do for them.

The same principle can be applied to Google+. You can create different “circles” for grouping your connections, then share your content to just those specific circles (see fig 2).

Tailor Content to specific circles

Tailor Content to specific circles

Tailoring your content is key to getting your virtual foot in the door, and getting the customer to actually care about what it is you’re selling.

Another social tool you might be underutilizing is: hashtaging. We’re not talking about what key terms you hashtag, but rather suggesting you actually listen to what others are saying.

Being able to understanding and identify what your potential customers are focused on and trending is a huge step in being able to connect with them emotionally on social media. So, go through your follower lists, identify the top leads, and write down what it is they are talking about. What current trends, keywords are they singling out? Then, show them how you can relate. Remember, we know this to be true: customers buy from brands they trust.

So, tell us: What are some ways you use social media for lead generation? We’d love to hear from you? Comment below! And for more insight into using your social media accounts to mine existing leads, please visit our website http://www.einsteinmg.com

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The Latest Updates for Facebook Marketers

Have you noticed a drop-off in reach on your Facebook business page recently? There’s actually a solid reason this is happening – and it has everything to do with the new way in which Facebook is now ranking marketing content.

Facebook found that text status updates of users generated more engagement from other users. So, it made sure you are now seeing more updates from your friends. However, text updates from business pages don’t generate quite as much engagement. So, the new algorithm is hiding them. Now, your company’s updates might not always be visible where they were once seen by all of your fans.

This latest algorithm change is only the latest development in a trend where organic reach is declining. Why are social networks making it more difficult for marketing messages to be seen? Because they are seeking out more ways to monetize their valuable advertisement space. Businesses who previously used Facebook for “free” advertisement are now having to consider buying “sponsored” updates or paid ads in order to be seen.

Enhancing Your Visibility

There are still “free” ways to boost visibility and engagement on your Facebook page. The more newsworthy content businesses can post – that is content with links or pictures – gets weighted more heavily in newsfeeds. Consider this when you are planning what to share.

Also, now Facebook embeds a photo for every link you post from a company page. Again, since the site insists that photos generate more engagement — such as likes, clicks, comments, shares – so make sure the photo attached to your link will only be enhancing your content.

Facebook

Getting actual reviews on your Facebook page can also help boost reach

Contests are also a great way to boost visibility and engagement. By offering an incentive for followers to post a picture, comment, like or share, it will boost your page reach and overall newsfeed ranking over other content.

For this and more information about creating engaging content on Facebook, please visit our website http://www.einsteinmg.com