Using Your Newsletter to Generate Leads

The visit counter on your website indicates that people are coming to your site; however, the number of clients and new customers are not increasing.

How do you get those people who stop by your site to become a consumer base for your business to tap into for future clients?

Your newsletter.

Since the invention of Twitter, Facebook, LinkedIn, and other social media sites, the newsletter is often overlooked as a tool for generating leads. Those avenues are not to be overlooked or ignored, but the newsletter is still a valuable source of information about your company, your products, your goals and your mission. It is an incredible tool for gathering names, email addresses and other contact information as well.

How many times have you read a newsletter and then entered your email address into the “Subscribe” box? You were someone’s lead. It’s that simple. It can be that simple for you as well.


Writing a newsletter may seem daunting. It doesn’t have to be. That’s where Einstein Marketing Group can help you.

We can write the newsletter for you, upload it to your site on your schedule and then perform the behind the scenes maintenance such as:

  • Tracking opens, views, opt-outs and bounces
  • Make follow up calls after each e-newsletter is sent
  • Include a coupon

Contact Einstein Marketing Group today to start tapping into a new pool of potential customers.



Facebook new algorithm stumps marketers

When Facebook rolled out their new algorithm earlier this year, many businesses (and people) were frustrated when they realized that certain updates were now essentially being “hidden” from their newsfeeds. This happened because as Facebook has gotten better at determining your “likes,” it now tweaks what you see, and don’t see.

This change was partially an effort to give you more of what (they think) you want, but also subtly their way of telling businesses they need to pay for boosts if they want their updates to be visible. After all, Facebook is a business and businesses like to make money. The downside to this is small businesses have lost a large chunk of their organic reach, making them almost invisible to their followers.

So, now what?

The only sure-fire method to get your updates seen is to bite the bullet and pay to boost. Social Media Examiner put out a great article  recommending when to boost or pay to advertise on Facebook.

Another trick that has been touted on the marketing blogs suggests that businesses utilize the new “Trending Topics” on the home page.

Facebook Trending Topics page

These are the most talked about subjects currently happening on Facebook, and chances are if you work them into your status updates then more people will see you. Incorporating relevant #hashtags with the trending topics will also boost visibility in Facebook SERPS.

Have you noticed a recent drop-off in organic reach? Is your business considering adding money to the marketing budget to pay for Facebook boosts? Let us know how your social media marketing strategy has changed given the recent updates.


Why Content Marketers LOVE Infographics

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Click to enlarge


How Pinterest is finally going to make some profits


Earlier this month, Pinterest finally stepped into the social media paid advertisement game by launching “promoted pins.” It’s the company’s first attempt at monetizing the wildly popular site, which is already estimated to be worth about $3.8 billion.

The idea of promoted pins is simple: Brands can now insert “pins” of their products or services into search results based on a user’s interests. The pins are subtle, and blend well with actual search results. The  only difference in appearance from regular pins is a small icon in the corner indicating that one is a paid pin. They keep with the simplicity and easy-to-navigate style of the site because they do not stand out like pop-ups or banner ads.  And because they are paired with a user’s interests, they are relevant.

This move comes as marketers begin to realize how effective Pinterest is for businesses. Many companies are reporting that website visits from Pinterest now account for half, if not more of all referral traffic when compared to other social media sites.

So what do you think about Pinterest’s paid pins? Is it something that could suit your business? Comment below!

For this and more information about how to incorporate Pinterest into your marketing plan this quarter, contact Einstein Marketing Group today!





LinkedIn Company Pages Just Got Better

Less than two weeks ago, social media marketing guru’s everywhere rejoiced as LinkedIn rolled out new analytic features for their Company Pages. This new engagement tracking system came right on the heels of the site also adding Sponsored Updates. These two new features now make LinkedIn Company pages more effective than ever for B2B’s looking to better monitor their internet marketing strategies.

The site’s new analytic features help businesses to do the following: see which updates are driving the most engagement, filter engagement by trends and time periods, offer detailed demographic information, and compare your follower growth to other competitors.

LinkedIn has long been a favorite social network for businesses, and the new comprehensive analytics now play a key role in helping marketers to better track the ROI for their social media efforts.

The new Sponsored Updates allow businesses to pay for the option to boost the visibility of certain content. This type of advertising has been quite successful on the Facebook and Twitter platforms, so it makes sense for “the world’s largest network of professionals” to now follow suit by offering a similar service.

For this and more tips on setting up and managing your LinkedIn Company page, please visit Einstein Marketing Group’s website.

Follow us on LinkedIn at http://www.linkedin.com/company/einstein-marketing-group.


Spread good cheer, and brand awareness, this season via social media

How is your business using social media this holiday season? It makes good business sense to keep an eye on what other businesses – both your direct competitors and those who are in entire different markets, or even industries – are doing with social media, to perhaps spark your own idea about what might work for your company.

For Black Friday and Cyber Monday, countless retailers jumped online to push their products and their brands via social media. A notable example is Target, which rewarded a number of customers who were tweeting about the company with electronic gift cards over the weekend, according to Target spokesman Joe Curry. The giant retailer also used an interactive Facebook app to reveal its Black Friday deals by pitting a series of items against each other and asking users to pick which product they thought would go on sale for Black Friday. The game had almost 1 million users in a four-day span, Curry said.

Those who tracked direct social media sales – that is the number of people who were referred to a retailer’s website from social media and made a sale right then – said the social media traffic-to-direct sales ratio was woefully low. But the fact remains that social media marketing and other internet marketing strategies are especially effective at growing brand awareness and even an engaged base of followers, particularly when they are engaging and creative, like Target’s Black Friday campaign.

It’s not too late to implement your own creative internet marketing techniques this holiday season. Let Einstein Marketing Group show you how!

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Five small biz marketing trends for 2013

The world of internet marketing has changed the game across all industries, particularly small businesses. As they strive to keep up with an ever-changing digital landscape, here are five small business trends to watch for in 2013.

1. No more boring websites. Your website can no longer remain stagnant and unchanging. It must have fresh content on it, and a continually revisited purpose driving it. It is not a virtual sign for your business; it is an online customer service resource, among other things.
2. SEO is your responsibility. The SEO game is changing as well, as search engines have gotten much more advanced. Keyword stuffing and inflated hyperlinks will no longer keep your site on top; in fact such tactics might have the opposite effect. It’s your job as a small business owner to stay abreast of these changes and continually work to optimize your website.
3. Support mobile visitors. We’ve said it before and we’ll say it again – the future of business is mobile. People are on their smart phones and tablets all the time, it’s what they’re using to search for businesses around them, get answers and buy things on the spot. You need to be there with them, or you’ll be left behind.
4. Email marketing lives on. Don’t believe those who say you can’t send out emails anymore. Having an opt-in email list gives you a high-quality list of potential and past customers who are already interested in what you’re selling. This is a valuable list, and catering to them in the form of e-newsletters, special deals and other treats will enhance your bottom line.
5. Get professional. Small business owners often find themselves wearing many hats. But it’s OK to admit you don’t understand all there is to know about SEO, or you’re not an adept social media marketing expert. Hire the right people to write quality blog posts, optimize your site, and connect with readers on social media outlets. You won’t regret it.

Ask us how Einstein Marketing Group can help you put your best foot forward in 2013.

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The Four Biggest Groups on Social Media

If you’re a business who is trying to use social media marketing to your advantage, it helps to have a clearer picture about what kinds of consumers are using social media. A recent survey by social media gurus GetSatisfaction found that 65 percent of social media users could be lumped into four distinct categories according to their age, professional status and reasons for social media networking.

The Four Major Consumer Segments of Social Media are:

  1. Fashionista Professionals. Making up 26 percent of social media users, these are female professionals, age 25-34, with no children and a sizable disposable income. There are 47.2 million of them in the U.S. alone.
  2. Knights With Shiny iMacs. Professional men ages 24-35 who are tech-savvy and helpful, these guys join online communities to share product expertise with other consumers. There are 16.5 million in the U.S.
  3. Web-building Techies. Professional, tech-savvy men ages 21-24 make up 16 percent of the social media population. They are highly likely to advocate for a brand they like.
  4. Bargain-Hunting Mamas. This group is comprised of women ages 35-44 with children who are responsible for the household shopping and are looking for a deal. There are 24.6 million of these moms on social media.

If your company’s products or services is a natural fit for any of these groups, you’re in luck! Get to work figuring out the best way to build a relationship with them, and you’ll see the fruits of that labor. To learn how to tailor your Internet marketing plan to your target audience, contact Einstein Marketing Group.

Contact us today!

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Are your Facebook fans hiding your posts?

When businesses started jumping on the Facebook bandwagon, “winning” the game meant getting lots and lots of “likes” and fans. There were giveaways and contests aimed at increasing fan numbers, regardless of whether those fans fell within the company’s target audience/clientele. People begged their friends and cajoled their acquaintances into “liking” their company’s Facebook page. Those who were successful at reaping in hundreds of friends look pretty popular on Facebook. But numbers can be deceiving.

According to a recent numbers released by PageLever, a Facebook analytics tool, when people don’t like something you post, they are 60 times more likely to block all your posts and page stories than they are to unsubscribe to your page. That means that just because your Facebook page has a lot of fans, doesn’t mean all those people are seeing your posts. Many of them might never see your posts because they’ve purposely hidden you. To them, your content is not relevant to their lives, and might even be annoying.

So what can you do to make sure you’re not being hidden by fair-weather fans? It’s simple, really.

  1. Focus on quality, not quantity. Nobody on Facebook wants to be spammed with status updates that are thinly veiled advertisements. That will get you hidden in a heartbeat. Instead, post conversation-inducing thoughts, polls and questions, and plenty of photos.
  2. Don’t over-post. People grow weary of even friends who abuse Facebook with multiple posts per day. Unless you’re running a big contest or leading up to an event, hold your posts to about one a day.
  3. Find your brand voice and use it. Social media is a great place to express the personality behind your company. It’s expected for you to showcase not just what you do or sell, but who you are. So let your voice have some personality, and keep that voice consistent for all your social media marketing efforts.
  4. Experiment. Fans can tell if you’re not having fun or engaged with them. This medium is changing every day, so don’t be afraid to try new things, as long as they are in keeping with your brand and your mission.

Are you having trouble finding a voice for your social media marketing efforts? Einstein Marketing Group can help with your Internet marketing needs. Get in touch today!

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Does your internet marketing campaign keep mobile consumers in mind?

Using social media for internet marketing purposes means thinking about more than what to post and when to post. Those who take it one step further focus on how to post most effectively, and where to post so that the most number of potential followers will see and engage with your message. But there’s a third step that many overlook, and that’s thinking even further, about what those followers and consumers see and how they engage with your website once you’ve enticed them to click to the next step, whether that be to visit your website, peruse an online catalog or search for a phone number or email address to request more information.

Much of social media marketing is about engaging the customer, establishing a rapport with them so they want to take the next step. Utility marketing is all about helping them take that next step, whether it be by offering a link to a blog post where they can glean more information that’s helpful for their business, or offering a mobile app to assist users with some function of their lives, or sending a targeted email to them with specific information.

Now utility marketing is even more important, and more versatile, because of all the mobile devices we use. More times than not, when someone has a question or needs to look up something they’re doing so on their smart phone or tablet. Gone are the days when we were chained to desks all day long, with access to the Internet only through our desktop computers. Now we whip out our phones every time someone asks a question and we’re unsure of the answer.

An effective utility marketing strategy should have two things: Responsive design and responsive content. If you’ve got those, you’ve got a utility marketing campaign that is sure to see results.

At Einstein Marketing Group we can help you with an effective internet marketing campaign that covers all the bases.

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