How can you use the Internet to market yourself? Let us count the ways

All businesses realize the importance of having an Internet presence, but do you realize how many different online options there are for branding and sales? If you’re using just one way to reach your target audience online, you’re missing the boat. Besides having an updated, user-friendly website, your company also should be utilizing at least some of the following:

• Blogging.
• Guest blog posts.
Social media.
• Online press releases.
• Online video clips.
Search Engine Optimization.
• Paid Search.
• Forums and bulletin boards.
• Blog comments.
• Mobile app.

Optimize your online presence by spreading yourself around the Internet a bit. The audience for each is a little different, but chances are you will find members of your target audience everywhere, and the more you cross-pollinate your message, the stronger your brand presence becomes. If you have questions about how to make Internet marketing work to your full advantage, get in touch with Einstein Marketing Group today!

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Building your Internet marketing story chapter by chapter

Internet marketing hasn’t even been around that long, but it’s already evolved into something much more complex than anyone could have imagined even just a few years ago. First you had to have a nice, informative website, with banner ads to drive people to your site. Then you had to jazz up your site with e-commerce, video clips and other extra elements. Then focus shifted to search engine optimization and analytics. And now, social media has taken us to a new frontier, making it important for you to get your message across, and connect with users, in a variety of formats and social media outlets.

While it seems overwhelming, it’s important that you don’t automatically replace one aspect of your Internet marketing strategy in favor of whatever the masses deem to be the latest and greatest approach. Don’t ignore your website, leaving it to become stale and irrelevant, because you’re too busy tweeting and pinning. Don’t get so involved in SEO that your content becomes unhelpful. And don’t treat social media like the new place for the content you used to put on those banner ads from long ago.

Each new chapter in your company’s Internet marketing story should build on the one before. Use tips and tricks gleaned elsewhere and apply them to the latest technology push to get your message out there faster, bigger, and better than before. For example, there are some great practices that SEOs have been using that should have a place in social media marketing. Using SEO keywords in your social content is something that can easily be overlooked but is a smart thing to do. For community management, use of keywords to locate relevant conversations also is important.

This is just one of many examples Einstein Marketing Group can share with you. Contact us about your Internet marketing efforts today.

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Know these key terms when building your website

Writing for the web isn’t just about creating compelling content. There’s a trick to making sure your website is picked up by search engines and displayed prominently when users search for certain keywords related to your business. It’s called Search Engine Optimization (SEO), and it’s of the utmost importance to your website development strategy.

SEO is one of those terms more and more people recognize and understand, but there are several others that are still confusing to most. In order to build your best website and make sure your internet marketing plan will be successful, it’s important to understand the language of the virtual world in which you’re doing business.

To get you started, here are a few key terms you should know:

Bounce Rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the landing page. You use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.

Conversion rate: In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests (i.e., surveys filled out, requests sent, products bought).

Successful conversions are interpreted differently. To online retailers, a successful conversion may mean the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement.

Landing Page: The page a visitor enters your web site. In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

Exit Page: The page a visitor leaves the website. The fact that the user is leaving the page may be considered as a negative indicator but is also a valuable information, as it shows us what visitors were finally interested in before they left the web site. Improving this page may improve the conversion rate.

Let Einstein Marketing Group help with your website development.

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Good Websites Aren’t Good Enough

When there are literally billions of webpages and millions of websites floating around cyberspace, how in the world are you going to get people to come to yours?

In an Internet era, it’s a question you have to ask yourself before you ever invest funds into your website design and development.  After all, good simply isn’t good enough when you need your website to garner you clients right out of the gate.

There’s nothing wrong with using templates, but you have to consider other aspects of your website design, including:

  1. Whether or not you’re going to have a blog AND, if you are, how often (and by whom) it will be updated.
  2. Who is going to learn about search engine optimization (SEO) AND make sure all your website design copy is attractive to search engines like Google.
  3. Will you need an e-commerce package for your site?  (The answer is YES if you intend to sell anything!)
  4. Will you have a variety of landing pages for target customers?
  5. Who will host your site once the website design is finished?

If you’re confused by all these details, it’s time to relax.  Einstein Marketing Group can help you create a website design that works with your organization’s goals.  Whether you’re a nonprofit or a Fortune 500 corporation, Einstein Marketing Group will help you stand out in a (very large!) cyber crowd.

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