Using Your Newsletter to Generate Leads

The visit counter on your website indicates that people are coming to your site; however, the number of clients and new customers are not increasing.

How do you get those people who stop by your site to become a consumer base for your business to tap into for future clients?

Your newsletter.

Since the invention of Twitter, Facebook, LinkedIn, and other social media sites, the newsletter is often overlooked as a tool for generating leads. Those avenues are not to be overlooked or ignored, but the newsletter is still a valuable source of information about your company, your products, your goals and your mission. It is an incredible tool for gathering names, email addresses and other contact information as well.

How many times have you read a newsletter and then entered your email address into the “Subscribe” box? You were someone’s lead. It’s that simple. It can be that simple for you as well.


Writing a newsletter may seem daunting. It doesn’t have to be. That’s where Einstein Marketing Group can help you.

We can write the newsletter for you, upload it to your site on your schedule and then perform the behind the scenes maintenance such as:

  • Tracking opens, views, opt-outs and bounces
  • Make follow up calls after each e-newsletter is sent
  • Include a coupon

Contact Einstein Marketing Group today to start tapping into a new pool of potential customers.



Know these key terms when building your website

Writing for the web isn’t just about creating compelling content. There’s a trick to making sure your website is picked up by search engines and displayed prominently when users search for certain keywords related to your business. It’s called Search Engine Optimization (SEO), and it’s of the utmost importance to your website development strategy.

SEO is one of those terms more and more people recognize and understand, but there are several others that are still confusing to most. In order to build your best website and make sure your internet marketing plan will be successful, it’s important to understand the language of the virtual world in which you’re doing business.

To get you started, here are a few key terms you should know:

Bounce Rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the landing page. You use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.

Conversion rate: In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests (i.e., surveys filled out, requests sent, products bought).

Successful conversions are interpreted differently. To online retailers, a successful conversion may mean the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement.

Landing Page: The page a visitor enters your web site. In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

Exit Page: The page a visitor leaves the website. The fact that the user is leaving the page may be considered as a negative indicator but is also a valuable information, as it shows us what visitors were finally interested in before they left the web site. Improving this page may improve the conversion rate.

Let Einstein Marketing Group help with your website development.

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What Kind of Marketing is Right For Your Business?

Do you know what kind of marketing you should be doing based on your business model, goals and culture?

It’s definitely not an easy question; in fact, it stumps many business owners.  For instance, should you be engaging in online social marketing?  (Chances are good the answer is yes, by the way… although you may have to vary the frequency, locations, etc.)  Should you add print marketing?  How about radio/television marketing?  What about grassroots marketing or guerilla marketing?

If you’re not certain what kind of marketing to choose, it’s time to begin putting together a comprehensive strategy.  And if you don’t have a marketing plan, we suggest you avoid doing any marketing until you know which method is going to work best for your organization’s needs.

And, as always, if you’d like to learn more about how marketing can work for you, contact us.  We’d love to help you bring your ideas to life with great marketing tactics!

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Is Your Public Relations Strategy From the Ice Age?

In an age of article submission directories, Twitter, Facebook, LinkedIn, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, we’re offering anyone from America or Canada a free  30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

We  truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, we’ve had plenty of entrepreneurs and executives tell us that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin.

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!