Why Affiliates Could Be Your Answer to Financial Success

Are you looking for a  way to make a little “passive” income in 2011?  Look no further than affiliates.

What are affiliates?  In terms of your business, they are sources of quality referrals and if you seek out the best ones and treat them well, you might just wind up getting a whole lot of moolah in return!

So how can your business use affiliates for financial success in the coming year?  Try these steps:

1.  Set up an Online Affiliate System:  Get in touch with a marketer who can help you set up an online affiliate system.  Through the system, other websites will market your products and/or services.  They’ll get a “chit” for every source they send you.  And you’ll get a new customer!

2.  Set up a Person-to-Person Affiliate System:  Do you have a good friend who is in a business where he or she could be a great source of referrals for you?  You might want to set up a formal affiliate system that can help you both.  Whenever he or she passes a potential customer your way, you can track that customer and give your friend a financial reward.

3.  Trade Affiliate Systems:  Between the right entities, an affiliate system “trade” (“you scratch my back, I’ll scratch yours”) is not only appropriate – it’s the making of a financial success.  Just be wary and trade affiliations only after doing some major investigations.  It isn’t an undertaking to take lightly.

One final note:  Check with your CFO and/or accountant to determine the best way to budget your online and brick-and-mortar affiliate networks.  You may also want to run any ideas past your legal advisor as well, just in case.


8 Printed Marketing Items You Should Consider Using

Is your marketing stuck in a rut?  Do you feel like you’re spinning your wheels and not getting anywhere?  Then it’s time to shake things up!

If you’re looking for something different, why not start with some of these printed marketing vehicles?  They could just mean the difference between having a decent month and having a spectacular one worth celebrating!

1.  New Stationery:  When was the last time you evaluated your stationery?  Does it really utilize the full potential of what a piece of stationery can “say” about your business?

2.  Promotional Items:  What kinds of giveaways do you offer?  If you’ve stuck with traditional items and they’ve ceased to resonate with your audience, it may be time for something new!

3.  Calendars:  Not only are calendars with your business name and logo fun, but they’re incredibly useful.  Plus, they can be highly customized!

4.  Books:  Nothing says “expert” like having a book written by you or someone else on your team.  Imagine presenting this type of highly impressive leave-behind item to a hot sales lead!

5.  Door Hangers:  Door hangers aren’t only useful for restaurants and political candidates.  They could also help you reach a new audience, make a big announcement, or quickly (and personally) deliver coupons or information.

6.  Calling Cards:  The Wall Street Journal recently reported that Victorian-era style calling cards (in addition to or in lieu of business cards) are being used by some savvy marketers to set themselves apart.

7.  Business Cards:  Does your business card tell someone what you do?  Does it encourage him or her to give you a call or send an email?  If not, it’s time to redesign!

8.  Newsletters:  It’s never been easier to connect with prospects and clients than it is with e-newsletters.  They’re affordable, instantaneous and accepted.  In fact, you probably have subscribed to many yourself, which just proves their inherent marketing power!

Contact Einstein Marketing Group for all of your marketing needs!


In Marketing, Timing Often Trumps Perfection

As an entrepreneur or business owner, have you ever missed the boat when it came to marketing?  You sent out a flyer too late… you waited too long to initiate a sale… you didn’t allow yourself to think outside the box until your competitor beat you to it…  The list goes on and on.

We see this frequently.  It’s the Perfection Syndrome and it can bring a company’s marketing to its knees.

Business people allow themselves to lose inertia and become paralyzed by the idea that if their marketing plans are flawed — even minutely — they cannot move forward.

We’re here to tell you that, more often than not, timing trumps perfection.

We’ve seen a lot of sub-par marketing efforts do tremendously well because they were well-timed.  We’ve also seen terrific marketing efforts tank because the timing was off.

Now, we’re not suggesting that you slap something together just to take advantage of a great moment, but it is important not to allow yourself to fall into a pattern of waiting too long.  Not only will your morale suffer if you do, but your bottom line won’t look so good, either.  And no one wants that!