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Marketing on Pinterest

What started off as a social media site for sharing ideas in the form of pictures has now become a must-have marketing tool for businesses. Pinterest is now the single fastest-growing social network and boasts over 70 million users.

 

You should know that a 2012 study by Bizrate Insights found the site is now more effective at driving sales than the world’s largest social network, Facebook. How much more effective? Well, a jewelry company named Bottica found users visiting their site from Pinterest spent an average of $180, as compared to visitors from Facebook spent an average of only $85.

Pinterest

Here’s what you also need to know about using the site as a marketing tool: 

Image is everything.

Even if your business is more service than product-based, you still need to create interesting visuals that will generate traffic and increase brand awareness.

 

So, what are images you can use that will help you create interesting pins and generate interest in your company?

 

First, look at your logos. If your company offers coaching or email marketing, you should have a colorful logo attached to that service.

 

Secondly, think about turning what you do into an infographic. Email marketing provider Constant Contact has a pinboard dedicated solely to infographics.  These types of images are extremely popular on Pinterest. The more useful and interesting, the more likely to get “liked” and “repinned.”

 

Other ideas for pin-able content include: humorous cartoons illustrating something about your industry, photos linked to blog posts, graphs showing market research, inspirational quotes, or funny memes.

 

Check out some of the images we’ve used to pin our own blog posts here.

 

Adding a pin description and link description is also a critical marketing component on the site. Pinterest works with searchable hashtags and keywords, so label accordingly.

 

So, take advantage of the powerhouse that is Pinterest by creating multiple boards of visually pleasing pins that will extend the reach of your company today. The site also offers page analytics for businesses to help you determine which content is driving the most traffic to your site. Experiment with different ideas, and then figure out which content is working the best.

 

For this and more information about marketing your business on Pinterest, please contact the experts at Einstein Marketing Group today!

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FACEBOOK – What It Is, What It Isn’t

Once the realm of teens and young people to catch up with each other, Facebook has taken off beyond anyone’s expectations… except perhaps the founder of FB, Mark Zuckerberg.  Once businesses and professionals realized the power of the social media marketing networking tool, it really caught fire.

Today, there are 600+ million users on Facebook, some much more active than others.  And that makes it an attractive social media marketing locale for companies of all sizes.

The inherent problem, of course, is that like all social media marketing platforms, Facebook isn’t necessarily the end-all, be-all.  Sure, there are 600+ million people out there using it, but that doesn’t mean they’ll ever cross your path.  Nor does it mean that you will get them to “like” your business.

Facebook users are highly selective about which organizations’ pages they will “like”.  After all, by “liking” something, they’re essentially telling their FB friends, “Hey, I support this company and what it offers.”  This is the reason that, for many companies, it can be tough to get even 100 followers.

Another issue with FB as a social media marketing tool is that you have to have uber-creative, compelling content.  It’s not enough to talk about yourself or your business all the time; you have to give FB users a reason to keep coming back.  And that takes some serious marketing savvy.

So how do you overcome these problems?  Try the following ways as starting points:

1.  Have a plan:  Using Facebook for your social media marketing in a vacuum or “once in a while” just won’t work.  So you have to develop a plan for how you’re going to use it.

2.  Write Awesome Content:  If that’s not your forte, find someone who CAN write for FB.  Yes, you’ll pay to outsource this task, but if you choose well, your investment will pay for itself.

3.  Spread the Love:  Don’t make your FB page too self-congratulatory or self-absorbed.  If you’re only talking about you, you, you (or your business), it won’t be enough to get people to “like” your page.

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10 Marketing Mistakes You Cannot Afford to Make, part I

Too many companies have made these marketing mistakes over the years… so there’s no reason that you should experience the pain of these types of errors!  Read over this list and repeat to yourself:  “I will NEVER do these!”

Marketing Mistake #1:  Not having a plan: This is a huge problem and one we see all the time.  Not having a marketing plan is like not having a map to a destination you’ve never seen before.  You know where you’re going but have no clue how to get there.  Think you’ll get lost?  We do.

Marketing Mistake #2:  Spending money on the wrong things:  It’s easy to get caught up in all the excitement when someone tells you that you HAVE to get involved in one type of marketing or another.  But if you’re just constantly throwing money at marketing schemes that never seem to work… you basically are burning your cash.

Marketing Mistake #3:  Not spending enough money on the right things:  Just as some businesses spend too much money on things they don’t need, there are many businesses that will not spend enough on the marketing things that could help them.  If you’re a cheapskate, you may just find yourself looking for a job in the future instead of hiring others.

Marketing Mistake #4:  Trying to do it all:  You may not need a Twitter account.  You might not see a dime from a billboard campaign.  And radio?  Perhaps it’s not the best marketing tool for your company’s needs.  If you try to do it all, you’ll probably realize all-too-late that there were elements that could – and should – have been avoided.

Marketing Mistake #5:  Not listening to your audience: If your customer base hates your marketing methods, it’s not their fault that they “just don’t get it”… it’s your fault for not listening to them.  You really need to make sure that you are always keeping your clients in mind when determining what kinds of marketing to use.

Later this week, we’ll look at Marketing Mistakes #6-10…

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