What started off as a social media site for sharing ideas in the form of pictures has now become a must-have marketing tool for businesses. Pinterest is now the single fastest-growing social network and boasts over 70 million users.
You should know that a 2012 study by Bizrate Insights found the site is now more effective at driving sales than the world’s largest social network, Facebook. How much more effective? Well, a jewelry company named Bottica found users visiting their site from Pinterest spent an average of $180, as compared to visitors from Facebook spent an average of only $85.
Here’s what you also need to know about using the site as a marketing tool:
Image is everything.
Even if your business is more service than product-based, you still need to create interesting visuals that will generate traffic and increase brand awareness.
So, what are images you can use that will help you create interesting pins and generate interest in your company?
First, look at your logos. If your company offers coaching or email marketing, you should have a colorful logo attached to that service.
Secondly, think about turning what you do into an infographic. Email marketing provider Constant Contact has a pinboard dedicated solely to infographics. These types of images are extremely popular on Pinterest. The more useful and interesting, the more likely to get “liked” and “repinned.”
Other ideas for pin-able content include: humorous cartoons illustrating something about your industry, photos linked to blog posts, graphs showing market research, inspirational quotes, or funny memes.
Check out some of the images we’ve used to pin our own blog posts here.
Adding a pin description and link description is also a critical marketing component on the site. Pinterest works with searchable hashtags and keywords, so label accordingly.
So, take advantage of the powerhouse that is Pinterest by creating multiple boards of visually pleasing pins that will extend the reach of your company today. The site also offers page analytics for businesses to help you determine which content is driving the most traffic to your site. Experiment with different ideas, and then figure out which content is working the best.
For this and more information about marketing your business on Pinterest, please contact the experts at Einstein Marketing Group today!