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PR Ideas for a New Product Launch

product launchMost consumers expect a flood of new products in the fall, in preparation for Black Friday and the kick off of the holiday season. Marketing opportunities are around every corner, from traditional advertisements in the newspaper to infomercials on television. Planning for these new product launches begins months in advance.

As a business owner, you need to think outside the box when it comes to getting your share of attention in the midst of everyone else trying to get consumers’ attention.

Cision.com offers some tips for being a little more creative with your PR and marketing strategy for your new products or services.

Don’t overlook the impact of a trade show. Yes, you will be surrounded by other people with similar ideas, but it is the quickest way to get the attention of the largest number of people in one place without investing your entire advertising budget. Your audience will consist of reporters, bloggers, consumers, critics, buyers for large retailers, buyers for online marketplaces, and a whole host of other curiosity-seekers who may see your product and spread the word.

Create something consumers didn’t know they needed until they saw it. This comes with some trepidation as you don’t want to be the product that ends up in the close outs section of some store a year from now; however, if you can think of something so ingenious that people will wonder why they didn’t think of it, you have a foot in the door. You can create some buzz, some anticipation. People will be curious to try it out and you’ll get some valuable PR and advertising. If you can give away some free samples of the product and have product testers provide reviews of the item, you can feature real world feedback about the usefulness of the product.

Something Old. Something New. Maybe you are not in a position to develop a brand new risky product, hire testers and then collect feedback data. Perhaps your business just isn’t in the business to take a chance on risky innovative things. You can breathe new life into something that already exists.  Perhaps your business is selling men’s fashion ties. You may think that there is no way to re-launch that and get some new interest. Ties are ties. People either buy them or they don’t. But… what if you found another use for those ties in fashion? What if you featured a different demographic? What if you jazzed up your patterns and styles? Then, you could have a contest for the most creative non-tie use of the tie as a fashion accessory. Buzz created. Minimal risk and effort on your part.

Take advantage of the consumer’s interest in videos. Short, impactful, creative. People spend hours trending and hashtagging their favorite videos, which could be as short as a few seconds or as long as a few minutes, as long as you have something to say. Once upon a time, people waited until the Superbowl to see innovative commercials, but now, thanks to YouTube and other video hosting sites, you can search for new product videos all the time. People share fun videos. Aside from the production cost of the video, your advertising dollar can be stretched in ways you probably hadn’t thought of.

Think about rebranding. If the reaction to your products and services just aren’t catching the eye of the consumer, perhaps it’s time for a little bit of tweaking. A new logo. New colors. Updated website. Value added content on your website. A virtual storefront for your products. This can be a time-consuming endeavor and may require some capital, but if done right, the rewards in buzzworthy public relations and marketing will be worth it. “Have you seen the new site for XYZ? Amazing!”

We can help you think outside the box and think of ways to launch your products and services. We have proven success in helping others with Public Relations and can help you, too.

Contact us today and ask about our PR special offer.

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Email Marketing: Make Sure You Are Doing It Right!

With 40% of all consumers now checking their email on a mobile device, it’s time to examine how to properly utilize email marketing in the year 2013.

According to marketing research firm MarketingSherpa, one small business increased clickthru rates 53% by launching a mobile version of its newsletters. In this case, responsive web design is a must. This includes making the site readable on smaller devices, and including large enough buttons will help the mobile user to easily access your links.

Email Marketing

A clever subject line will yield higher click through rates

Retailers and restaurants are finding “Daily Deal” coupons to be effective in their email marketing strategy, because consumers have to make a purchase that day in order to receive a discount. It’s an urgent call to action, which many customers are not willing to pass up.

Customers are also starting to prefer coupons via email because it saves them the headache of having to clip from an ad and remember to bring to a store. If a coupon can be accessed from the mobile device, it will be much easier to redeem.

Your subject line is everything. Most inboxes are crowded and customers will not bother to open an email if there isn’t anything relevant or an incentive to do so. You subject has to include a call to action to entice the reader to open the email. Be careful not to give away the entire subject though, or the recipient will not have any reason to click further.

If you have more questions about launching a successful email marketing campaign, please contact Einstein Marketing Group today!

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What Kind of Marketing is Right For Your Business?

Do you know what kind of marketing you should be doing based on your business model, goals and culture?

It’s definitely not an easy question; in fact, it stumps many business owners.  For instance, should you be engaging in online social marketing?  (Chances are good the answer is yes, by the way… although you may have to vary the frequency, locations, etc.)  Should you add print marketing?  How about radio/television marketing?  What about grassroots marketing or guerilla marketing?

If you’re not certain what kind of marketing to choose, it’s time to begin putting together a comprehensive strategy.  And if you don’t have a marketing plan, we suggest you avoid doing any marketing until you know which method is going to work best for your organization’s needs.

And, as always, if you’d like to learn more about how marketing can work for you, contact us.  We’d love to help you bring your ideas to life with great marketing tactics!

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Maximize Your Radio Campaigns with Smart Marketing

When you’ve decided it’s time to try a radio campaign, it can be tempting to simply allow your target radio station to put together your commercial.  After all, they know best, right?

Well… not always.  Although it’s their business to understand certain aspects of radio advertising, they probably don’t know (nor do they have time to investigate) what you truly need to get the most out of your radio campaign and – ideally – rapidly propel your company toward its goals.

That’s one of the reasons that it pays to invest in a well-written and thoroughly researched radio advertisement created by a third party like the experts at Einstein Marketing Group.  As your partner, Einstein Marketing Group will help you develop a radio campaign that dovetails with your desired marketing outcomes.

For instance, Einstein will evaluate your entire marketing strategy and see how and where a well-placed radio campaign can fit into the mix.  Einstein may even encourage you not to invest in a radio campaign if other media campaigns will make more sense.  (Most radio station sales personnel will never do that because it’s not in their financial interest.)

Before you sign on the bottom line and allow your radio campaign to be driven by the station to whom you’re handing over your hard-earned dollars and cents, contact a professional marketing team.  The results will end up being music to your ears… and wallet!

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9 Ways to Make the Most of Your Internet Presence

Be honest with yourself – are you really making the most of your Internet presence?  If you’re like most companies, you know that there are opportunities you’re missing practically every day.

That’s why we’ve developed this list of 9 ways to make the most out of your Internet presence.  Try some (or all!) for the impact you need.

  1. Create a blog and keep it updated at least three times a week.  Remember:  Unique content with SEO flair sells!
  2. Send out an e-newsletter to your prospects and clients.  Choose a regular interval that you know you can commit to, such as once a week, biweekly, monthly or quarterly.
  3. Launch video campaigns.  Videos have the power to reach through the Internet and make a strong impression.  So why not use them in your business?
  4. Join the social networking revolution!  If you’re not on Facebook, LinkedIn, Twitter and other social networking sites, you’re missing out!
  5. Try pay-per-click (and similar) advertising.  Believe it or not, it can be a fast and reliable way to garner new clientele or generate warm/hot leads.
  6. Create landing pages specific to different audiences.  Afterwards, track them for a powerful way to evaluate how well your marketing strategy is working.
  7. Offer other businesses the opportunity to become your company’s affiliate.  It’s like having a sales force that’s working for you 24/7!
  8. Think of your website as a resource.  Add articles, news items, fact sheets and case studies so it’s more than just a sales tool.
  9. Start following other people’s blogs, sites, social networking posts, etc.  This will begin a “thread” that leads back to you… and may generate interest!

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