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PR Ideas for a New Product Launch

product launchMost consumers expect a flood of new products in the fall, in preparation for Black Friday and the kick off of the holiday season. Marketing opportunities are around every corner, from traditional advertisements in the newspaper to infomercials on television. Planning for these new product launches begins months in advance.

As a business owner, you need to think outside the box when it comes to getting your share of attention in the midst of everyone else trying to get consumers’ attention.

Cision.com offers some tips for being a little more creative with your PR and marketing strategy for your new products or services.

Don’t overlook the impact of a trade show. Yes, you will be surrounded by other people with similar ideas, but it is the quickest way to get the attention of the largest number of people in one place without investing your entire advertising budget. Your audience will consist of reporters, bloggers, consumers, critics, buyers for large retailers, buyers for online marketplaces, and a whole host of other curiosity-seekers who may see your product and spread the word.

Create something consumers didn’t know they needed until they saw it. This comes with some trepidation as you don’t want to be the product that ends up in the close outs section of some store a year from now; however, if you can think of something so ingenious that people will wonder why they didn’t think of it, you have a foot in the door. You can create some buzz, some anticipation. People will be curious to try it out and you’ll get some valuable PR and advertising. If you can give away some free samples of the product and have product testers provide reviews of the item, you can feature real world feedback about the usefulness of the product.

Something Old. Something New. Maybe you are not in a position to develop a brand new risky product, hire testers and then collect feedback data. Perhaps your business just isn’t in the business to take a chance on risky innovative things. You can breathe new life into something that already exists.  Perhaps your business is selling men’s fashion ties. You may think that there is no way to re-launch that and get some new interest. Ties are ties. People either buy them or they don’t. But… what if you found another use for those ties in fashion? What if you featured a different demographic? What if you jazzed up your patterns and styles? Then, you could have a contest for the most creative non-tie use of the tie as a fashion accessory. Buzz created. Minimal risk and effort on your part.

Take advantage of the consumer’s interest in videos. Short, impactful, creative. People spend hours trending and hashtagging their favorite videos, which could be as short as a few seconds or as long as a few minutes, as long as you have something to say. Once upon a time, people waited until the Superbowl to see innovative commercials, but now, thanks to YouTube and other video hosting sites, you can search for new product videos all the time. People share fun videos. Aside from the production cost of the video, your advertising dollar can be stretched in ways you probably hadn’t thought of.

Think about rebranding. If the reaction to your products and services just aren’t catching the eye of the consumer, perhaps it’s time for a little bit of tweaking. A new logo. New colors. Updated website. Value added content on your website. A virtual storefront for your products. This can be a time-consuming endeavor and may require some capital, but if done right, the rewards in buzzworthy public relations and marketing will be worth it. “Have you seen the new site for XYZ? Amazing!”

We can help you think outside the box and think of ways to launch your products and services. We have proven success in helping others with Public Relations and can help you, too.

Contact us today and ask about our PR special offer.

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How Green is Your Marketing?

You want to go green.  You need to go green.  Your customers demand that you go green.

But how on earth can you have a green marketing campaign?

Being green may seem at odds with traditional marketing strategies.  However, with a little creative thinking, you’ll soon be seeing green from your green marketing efforts!

To get you started, why not consider some of these green sales, advertising and marketing methods?

  • Use online marketing vehicles whenever possible.  Choose emailed postcards over postcards mailed via USPS.  Send PDFs instead of paper documents.  Go with pay-per-click advertisements in lieu of billboards and print ads.  Send out email newsletters to stay in touch.
  • Make use of social networking sites.  They’re green by nature and are a great place to start marketing to Millennials and other persons who are online practically 24/7!
  • Go paperless and give a discount for customers who accept invoices via email (or through an encrypted service.)  While you’re at it, encourage any employees to accept direct deposit, saving you check cutting time and money.
  • When you do need to use paper, choose paper that has been made from the highest amount of recycled material that you can find and afford.  Then, make sure your customers know you’ve made this kind of investment in the health of the planet.

What are some of the innovative methods you’ve used to go green with your marketing?

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Is Your Public Relations Strategy From the Ice Age?

In an age of article submission directories, Twitter, Facebook, LinkedIn, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, we’re offering anyone from America or Canada a free  30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

We  truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, we’ve had plenty of entrepreneurs and executives tell us that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin.

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!

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10 Marketing Mistakes You Cannot Afford to Make, part I

Too many companies have made these marketing mistakes over the years… so there’s no reason that you should experience the pain of these types of errors!  Read over this list and repeat to yourself:  “I will NEVER do these!”

Marketing Mistake #1:  Not having a plan: This is a huge problem and one we see all the time.  Not having a marketing plan is like not having a map to a destination you’ve never seen before.  You know where you’re going but have no clue how to get there.  Think you’ll get lost?  We do.

Marketing Mistake #2:  Spending money on the wrong things:  It’s easy to get caught up in all the excitement when someone tells you that you HAVE to get involved in one type of marketing or another.  But if you’re just constantly throwing money at marketing schemes that never seem to work… you basically are burning your cash.

Marketing Mistake #3:  Not spending enough money on the right things:  Just as some businesses spend too much money on things they don’t need, there are many businesses that will not spend enough on the marketing things that could help them.  If you’re a cheapskate, you may just find yourself looking for a job in the future instead of hiring others.

Marketing Mistake #4:  Trying to do it all:  You may not need a Twitter account.  You might not see a dime from a billboard campaign.  And radio?  Perhaps it’s not the best marketing tool for your company’s needs.  If you try to do it all, you’ll probably realize all-too-late that there were elements that could – and should – have been avoided.

Marketing Mistake #5:  Not listening to your audience: If your customer base hates your marketing methods, it’s not their fault that they “just don’t get it”… it’s your fault for not listening to them.  You really need to make sure that you are always keeping your clients in mind when determining what kinds of marketing to use.

Later this week, we’ll look at Marketing Mistakes #6-10…

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