A recent study by research company Radicati reveals that people receive an average of 100 emails per day. But how many of those emails get opened? Arguably the most important part of an email, the subject line, directly impacts how many emails are opened and read. To help you increase your open rates (for marketing, business or personal use), we’re sharing our three email tips to pique the interest of your reader.
- Limit Punctuation: If using punctuation, use no more than two per subject line. Using more increases the spam rating of your email.
- Short and Sweet: The general rule is to be less than 50 characters while giving your recipient a reason to read further.
- Use the 5 most persuasive words in the English language:
For email marketing and other full-service marketing and public relations services, please contact EMG at 443-249-3245 or visit www.EinsteinMG.com