Do you know what kind of marketing you should be doing based on your business model, goals and culture?
It’s definitely not an easy question; in fact, it stumps many business owners. For instance, should you be engaging in online social marketing? (Chances are good the answer is yes, by the way… although you may have to vary the frequency, locations, etc.) Should you add print marketing? How about radio/television marketing? What about grassroots marketing or guerilla marketing?
If you’re not certain what kind of marketing to choose, it’s time to begin putting together a comprehensive strategy. And if you don’t have a marketing plan, we suggest you avoid doing any marketing until you know which method is going to work best for your organization’s needs.
And, as always, if you’d like to learn more about how marketing can work for you, contact us. We’d love to help you bring your ideas to life with great marketing tactics!