Less than two weeks ago, social media marketing guru’s everywhere rejoiced as LinkedIn rolled out new analytic features for their Company Pages. This new engagement tracking system came right on the heels of the site also adding Sponsored Updates. These two new features now make LinkedIn Company pages more effective than ever for B2B’s looking to better monitor their internet marketing strategies.
The site’s new analytic features help businesses to do the following: see which updates are driving the most engagement, filter engagement by trends and time periods, offer detailed demographic information, and compare your follower growth to other competitors.
LinkedIn has long been a favorite social network for businesses, and the new comprehensive analytics now play a key role in helping marketers to better track the ROI for their social media efforts.
The new Sponsored Updates allow businesses to pay for the option to boost the visibility of certain content. This type of advertising has been quite successful on the Facebook and Twitter platforms, so it makes sense for “the world’s largest network of professionals” to now follow suit by offering a similar service.
For this and more tips on setting up and managing your LinkedIn Company page, please visit Einstein Marketing Group’s website.
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