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LinkedIn Company Pages Just Got Better

Less than two weeks ago, social media marketing guru’s everywhere rejoiced as LinkedIn rolled out new analytic features for their Company Pages. This new engagement tracking system came right on the heels of the site also adding Sponsored Updates. These two new features now make LinkedIn Company pages more effective than ever for B2B’s looking to better monitor their internet marketing strategies.

The site’s new analytic features help businesses to do the following: see which updates are driving the most engagement, filter engagement by trends and time periods, offer detailed demographic information, and compare your follower growth to other competitors.

LinkedIn has long been a favorite social network for businesses, and the new comprehensive analytics now play a key role in helping marketers to better track the ROI for their social media efforts.

The new Sponsored Updates allow businesses to pay for the option to boost the visibility of certain content. This type of advertising has been quite successful on the Facebook and Twitter platforms, so it makes sense for “the world’s largest network of professionals” to now follow suit by offering a similar service.

For this and more tips on setting up and managing your LinkedIn Company page, please visit Einstein Marketing Group’s website.

Follow us on LinkedIn at http://www.linkedin.com/company/einstein-marketing-group.

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LinkedIn Company Page Etiquette Rule #3

This month our focus has been on building a quality Company Page on LinkedIn. If you missed our first two blogs on etiquette, you can find Rule #1 here and Rule #2 here . Today, we wrap up the series with one last tip for managing your company profile:

3. Personalize correspondence with your connections
It’s in poor taste to simply send out a generic mass request to all business contacts asking for recommendations. Make sure to address your customers personally, and thank them for choosing your company for a particular service. You should be very specific in what service you are requesting them to review, and you might even go so far as to write 2-3 sentences for them to make it easier.

Also, when seeking client recommendations, remember this general rule: quality is better than quantity. So, make sure you reach out only to those clients who can provide your business with a glowing and personal review. A bunch of one-sentence blurbs that are not that specific will come across as less genuine.

For this and more tips on setting up and managing your LinkedIn Company page, please visit Einstein Marketing Group’s website

Follow us on LinkedIn at http://www.linkedin.com/company/einstein-marketing-group.

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LinkedIn Company Page: Etiquette Rule #2

So you want to generate more quality leads online using your LinkedIn Company Page? Make sure you follow all of our suggested rules of etiquette.

Here is another tip from Einstein Marketing Group’s social media experts:

Rule #2: Stay Professional
LinkedIn is the social media site for professional networking. Therefore, it’s not the right forum to post stream-of-thought updates or amateur photography, as is popular on Facebook or Twitter.

Instead, treat the Company Page like an extension of your business website. Use the same logos, banner pics, and provide keyword-optimized details about your products and services. Also, make sure to always use proper grammar in posts to your newsfeed.

LinkedIn Company Page etiquette

Be sure to use proper grammar on your Company Page

Your updates should to be useful, relevant and interesting for your business connections. Make sure you answer all inquiries in a professional manner — and perhaps even designate a trained customer service or marketing rep to handle all messages received through the site.

Coming tomorrow on the blog: LinkedIn Company Page Etiquette Rule #3.

Follow Einstein Marketing Group’s LinkedIn Company page here.

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LinkedIn Rules of Etiquette

You have multiple social media channels to choose from, but having a LinkedIn Company Page has now become a necessity for internet marketing and any businesses looking to attract new clients. A company can also solidify their reputation as leaders in the industry by having a complete profile on the “world’s largest professional network.”

As with any online forum, there are always subtle rules for what is considered appropriate conduct. Communication on LinkedIn should not be treated as casually as other social media sites, like Facebook or Twitter. This is a forum for networking and connecting with people on a professional level. Therefore, you should follow a few simple rules of etiquette:

Rule # 1: Tell the Truth

LinkedIn Company Page etiquette

Honesty is the best policy when describing your business on LinkedIn

Don’t risk harming your business reputation by publishing dishonest information or exaggerating the company’s capabilities to an online audience. For example, don’t say you’re a Fortune 500 company if you’re not. Also, don’t say you employ 5,000 people if it’s really more like 50.

Remember, LinkedIn is the site where past and future clients can follow your business feed. So, it would be very simple (and quite embarrassing) for someone to publically point out any discrepancies in your company description.

Check the blog tomorrow for LinkedIn Company Page etiquette Rule #2…

Follow Einstein Marketing Group’s LinkedIn Company Page here to get more updates & tips.

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Requesting LinkedIn Recommendations

So, you need customer recommendations on your LinkedIn Company page. How do you go about getting them?

Step 1:

You can ask for recommendations from customers by clicking on the “Request recommendations” tab in each service page (see pic below). You have the authority to delete, or respond to any recommendations left on your page.

LinkedIn Recommendations

Click to Enlarge

Step 2:

In your request, you should include the following information:

• Explain why you are seeking a recommendation. Something along the lines of:

“We’re trying to add more details to our company page and would love it if you could write a brief recommendation about our website services.”

• Tell them what you’re hoping to specifically get from them, so they don’t have to spend a ton of time thinking of what to write.

“We know you’ve been happy with search traffic doubling on your new site, and we would love to showcase this success story.”

• Explain why you are reaching out to specific recipient – so they feel the request is specific to them, and not something you are asking of just any one.

“We are particularly proud of the work that went into the design of your website, specifically the creative usage of your company logo as a backdrop on the homepage.”

• Offer helpful information they can use to write an off-the-cuff recommendation.

“Perhaps you could write about how satisfied you were when we were able to launch your new site a week ahead of schedule, and how many new clients you received the first month after the re-design?”

• Offer them a deadline, so the recommendation gets completed in a timely manner.

“We’d love it if your recommendation could be posted by next Friday — in time to include an invitation to our LinkedIn page in the company newsletter.”

You can also respond to recommendations, by thanking the person and commenting that you are grateful they were satisfied with your services.

For this and more tips on how to improve your LinkedIn Company page and overall internet marketing strategycontact Einstein Marketing Group today!

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Your LinkedIn Company Page Needs This…

Your LinkedIn Company Page is only as useful as the people who view it. We’ve already discussed what components you need to build a complete page. However, one key element you shouldn’t overlook happens to be one that you can’t write yourself: the customer recommendation.

Customer recommendations on LinkedIn are vital in establishing credibility within your industry. An honest and detailed testimonial from real clients will increase the likelihood of new buyers wanting your products or services.

It will also help increase your visibility & overall brand awareness because customer recommendations are shared with the author’s entire LinkedIn network. When satisfied clients attest to your company’s abilities, it gives someone with no knowledge of your reputation and services more insight into what your business can do well.

Ideally, your customer recommendations will be concise and honest. They shouldn’t sound too much like a publicist wrote them or it won’t come across as legitimate. Don’t worry if something isn’t grammatically perfect, because people relate more to a testimonial when it sounds more like spoken words.

The recommendations should also be specific to your products and services, instead of just saying, “This is a great company” and leaving it at that. Also, your recommendations should come from real people, not just an anonymous profile. This can look contrived and dishonest.

For this and more tips on why you need customer recommendations on your LinkedIn Company page, visit our website.

Coming next on the blog: How to request a recommendation for your LinkedIn Company Page

For this and more tips on how to improve your LinkedIn Company page and overall internet marketing strategy, contact Einstein Marketing Group today!

Follow us on LinkedIn here.

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3 Mistakes on your LinkedIn Company Page

Is your LinkedIn Company Page stuck in the past? LinkedIn has made so many great updates to the design of their Company Pages in recent years to improve the layout and viewer experience. However, many businesses still have not gotten on board to take advantage of the most recent enhancements.

Prehistoric LinkedIn Company Page

Are your networking tactics stuck in the past?

Make sure you aren’t making any of these three common mistakes. Stop you hindering your social media marketing strategy by ignoring all of the great page tools available:

You aren’t utilizing all of the Company Page features
If your business page consists of just name, description and contact information then you are missing out on a lot of amazing features.

Did you know? Now you can add cover-style image to the front page to showcase your business/brand.

Did you know? There is a place on the services tab where you can include custom banner-ads to link wherever you want –like back to your homepage, or social media sites

Did you know? LinkedIn allows you target your service pages and Company updates to a select audience.

Are you even sharing frequent Company updates?

You have not keyword-optimized your Company Page
Treat your LinkedIn company page like you do the company website – include keywords about your products and services to ensure you show up in the top of search results. After all, if potential customers and business partners cannot find you on LinkedIn, then what is the point of being there?

Your employees don’t know the Company Page exists

The best initial way to let others know about your Company Page is to have your employees connected to it. Remember, that your employees probably have hundreds connections who will check out their profile, and naturally this leads visitors back to your Company Page.

So, the first step to building an audience is to make sure your employees are on board and in sync with the business updates. Their profiles should not only include keywords about their skills and abilities, but also link directly back to the Company Page.

For this and more tips on how to improve your LinkedIn Company page and overall internet marketing strategy, contact Einstein Marketing Group today!

Follow us on LinkedIn here.