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Benefits of Public Relations

folded-newspaperWhether you are a small company or a large, well-known corporation, the number one way to get the word out about whom you are and what you do is through public relations. You may have an entire team dedicated to PR or maybe you’ve included it in your marketing plan. Either way, you know that it has value. By definition, it means establishing a relationship with the public – through advertising, press releases, marketing, word of mouth, online reviews, etc. A business needs some form of PR to flourish and grow.

According to Bitesize PR, there are several benefits to Public Relations.

Credibility. You want to be believable. You want to be trusted. Consumers are becoming less trusting and more skeptical about businesses. Advertising’s job is to sell. PR usually comes from free sources which lends to your credibility. A consumer is more apt to buy something that someone else gave an unsolicited 5 Star Review than something that is heavily advertised to be the greatest thing ever.

Target Market. We hear all the time in advertising and marketing that you need to know your audience. This is crucial with PR. Your PR plan can work with the right media sources to present your business and your products in front of the right people at the right time. If you are trying to launch a new financial product, buying advertising in a sports magazine may not be the best bet; however, having someone make an insightful statement about the benefits of your product during an economics or financial segment will earn you some attention.

Leads. Most small business owners do not have the time to canvass the neighborhood looking for consumers or calling people to spread the news about a new product. PR can help you gather some quick leads in a short period of time. A blurb about your new promotion shows up during the 6:00 news with information to call you, email you, visit your website, etc. People will remember that and jump on it. Even better if the media outlet also has a link on their website or social media feed. People can click and share. You get the leads.

Image. PR takes your business and puts it front and center for everyone to look at and admire. You do want to be seen and liked, right? A good PR program will create an image of your company and present it to the public. If your image is interesting and engaging, consumers will check you out. That’s a good thing.

Contact us today and we can help you enjoy the benefits of a good PR plan. Ask about our special offer to help you customize your PR plan.

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Improving Ramp Up Time for Sales Reps

Business Presentation

The success of a business may rely on how quickly sales team members are fully trained and ready to do their job. Even the most experienced sales person will have some sort of learning curve or acclimation period when he/she joins a new company.

A lot of businesses hire new sales representatives with the thought in mind that it’s going to take at least 6 months to get them up to speed. What if your company doesn’t have that kind of time and needs a sales force that is ready to go much quicker?

Amanda Wilson of Qvidian offers suggestions as to how to ramp up the sales force a little quicker. In a 2014 article she stated that twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow over 30%.

With anticipated growth in sales organizations, onboarding and ramping new sales staff as quickly as possible becomes paramount to sales leaders.

Leaving traditional training programs behind, creative and innovative sales leaders are looking to other approaches to get the sales force ready sooner.

Streamlining – Sales leaders are scrutinizing their systems, techniques and materials that have been used for training to see what they can pull together into one place or one strategy. Can the sales reps access all of their materials in one place? Do they have a designated “go-to” for finding the data they need? The quicker a sales rep can become familiar with where to find things and who to contact for information, the quicker they can be generating leads and sales.

Best Practices – Newer sales reps may bring fresh ideas and/or try to bring techniques that worked at other companies with them to their new job. While initiative is often appreciated by a sales leader, it’s also important for the new sales reps to understand what the company’s best practices are for getting sales and keeping customers happy. Sales leaders will need to run through all of the acceptable and non-acceptable practices of the business so that sales reps are armed with the best way to handle certain situations.

Information Push – Communication is key to any business’s success and even more so when it comes to sales. Sales Reps who have to dig for information or ask around about what is going on is going to set the business and the sales rep back. A good sales leader will give the sales rep the tools he/she needs to be successful and information is worth its weight in gold. Lee Salz advises that companies need to identify all of the things a sales person needs to know and write it down. All of it. Then, once you have the list of things, categorize it based on when the rep needs to know it and if they already know it.   By giving the sales rep the information they need in an organized and timely fashion, there is less confusion and less of a chance of a delay because they don’t know what they don’t know and seek answers from people who may or may not give the correct information.

Einstein Marketing Group can help you formulate a plan to get your sales reps informed, trained and ready to go quicker. Let our Sales Coaching program help you and your business.