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Using Your Newsletter to Generate Leads

The visit counter on your website indicates that people are coming to your site; however, the number of clients and new customers are not increasing.

How do you get those people who stop by your site to become a consumer base for your business to tap into for future clients?

Your newsletter.

Since the invention of Twitter, Facebook, LinkedIn, and other social media sites, the newsletter is often overlooked as a tool for generating leads. Those avenues are not to be overlooked or ignored, but the newsletter is still a valuable source of information about your company, your products, your goals and your mission. It is an incredible tool for gathering names, email addresses and other contact information as well.

How many times have you read a newsletter and then entered your email address into the “Subscribe” box? You were someone’s lead. It’s that simple. It can be that simple for you as well.

Subscribe

Writing a newsletter may seem daunting. It doesn’t have to be. That’s where Einstein Marketing Group can help you.

We can write the newsletter for you, upload it to your site on your schedule and then perform the behind the scenes maintenance such as:

  • Tracking opens, views, opt-outs and bounces
  • Make follow up calls after each e-newsletter is sent
  • Include a coupon

Contact Einstein Marketing Group today to start tapping into a new pool of potential customers.

 

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Crafting a Successful Email Subject Line

A recent study by research company Radicati reveals that people receive an average of 100 emails per day. But how many of those emails get opened? Arguably the most important part of an email, the subject line, directly impacts how many emails are opened and read. To help you increase your open rates (for marketing, business or personal use), we’re sharing our three email tips to pique the interest of your reader.

  1. Limit Punctuation:  If using punctuation, use no more than two per subject line. Using more increases the spam rating of your email.
  2. Short and Sweet:  The general rule is to be less than 50 characters while giving your recipient a reason to read further.
  3. Use the 5 most persuasive words in the English language:
  • You
  • Free
  • Because
  • Instantly
  • New

For email marketing and other full-service marketing and public relations services, please contact EMG at 443-249-3245 or visit www.EinsteinMG.com

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Is your Message Being Damaged by the Medium?

Every marketer knows that in 2014, content is king. However, a recent report by the Content Marketing Institute claims that only 36% of marketers who use content feel that they use it effectively. So, what are the other 64% doing wrong?

The experts at socialmediatoday.com claim the problem is not that marketers aren’t producing great content, it’s just that they “lack a distribution strategy.” There seems to be a huge disconnect between being able to write an effective marketing campaign, and then knowing how to properly distribute the message. While your content may in fact be great, the medium you’ve chosen could be totally wrong.

Dead End

Is your message going nowhere fast?

So how can this be corrected? The answer is simple: Select your distribution channels as meticulously as you’ve chosen the words of your campaign. More simply put: If your clients aren’t on Facebook, then stop wasting time on Facebook.

Socialmediatoday.com says we’re spending too much time and money creating content, and not enough time or money figuring out how to broadcast it properly. Perhaps you don’t need five blog posts per week. You just need one or two blog posts that are strategically positioned into the proper mediums where the message is guaranteed to reach your target audience.

Don’t get caught up in the social media trap of trying to be on every network at the same time. No two social sites are alike, and thus should not be treated as such. You need to figure out what is going to be a best fit for your business.

For more information about identifying the proper social channels for your products and services, and to find out how to build exciting marketing content that will support your sales efforts, contact Einstein Marketing Group today!

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Social Media Daily To-Do List

What does executing your social media marketing plan look like each day?

If you can’t answer this question, then you might need to reevaluate what you are doing. Social Media Marketing requires a DAILY commitment to performing several key actions in order to yield a result. Here’s our Ultimate To-Do Checklist to guide you:

Step 1: Read Your Feed(s)
Spend 15-20 minutes reading 1-3 of your most important social media feeds. While you don’t need to be on EVERY social network, you need to be on the ones that make sense for your business. You should be following accounts that also relate to what your do and those most relevant to your industry and clientele.

Fifteen minutes is the minimum amount of time it should take to read, favorite, share, and find others to follow.

Why is this step so important? This is what will humanize your brand.

Step 2: Respond
You also need to take at least fifteen minutes each day to respond to direct messages, comments, new followers, mentions or shares.

Why is this step so important? This is how well liked brands provide excellent customer service.

Step 3: Catch up on the news
You need to spend a few minutes reading the headlines of news sites to make sure you are aware of what people are talking about. Then, evaluate if your brand’s social marketing messages need to be adjusted accordingly in order to be relevant with the days trending topics. Be sure your pre-scheduled messages will not be perceived as offensive in the wake of a big news story.

Why is this step so important? It makes your brand both relevant and relatable.

Step 4: Monitor Engagement
Actively posting on social media is only one part of the process. You also need to take time to look at what is resonating with the audience. What are people clicking on? Which social networks drive the most traffic to your website? What post got the most “likes?”

Why is this step so important? It helps you to tailor content and mine leads.

Step 5: Analyze your Hits & Misses
At some point in your day, look at what worked and what didn’t. In the past 24 hours, what posts got more shares, clicks, or comments than others? What was the total “reach” of your page(s)? Is there content from a month ago (or older) that is still generating engagement? What trending topics have fizzled?

Why is this step is so important? It will help you to write better content and improve your brand’s reach, reputation and most importantly: bottom line.

For this and more information about setting up a successful social media marketing plan, please visit our website today!

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Mining Actual Leads on Twitter

There are several lead-tracking tools on social media that you’ve been ignoring. In 2014, you can’t afford to ignore them any longer.

Use The Tools Provided
Having a 1 or 1,000 followers or fans will do you no good if you aren’t looking at which ones could be buying your products and services.

Obviously, building a larger following organically is good for establishing credibility. However, realistically what are the chances all of those people will be buying from you? Unless you’re a huge conglomerate like Amazon or Target, it’s unlikely that each one of those thousand of followers is an actual customer – yet.

So, the next step in your social media strategy is to closely target those individuals who you can tag as actual sales leads. We suggest you then create a separate Twitter list of with those accounts you’ve identified (see fig 1).

EMG Twitter

Create lists on Twitter

Then, monitor their social activity. What topics do they respond to? What matters to them? Most importantly: engage with them. Post content that is relevant to their needs. Remember: selling isn’t about you, it’s about what you can do for them.

The same principle can be applied to Google+. You can create different “circles” for grouping your connections, then share your content to just those specific circles (see fig 2).

Tailor Content to specific circles

Tailor Content to specific circles

Tailoring your content is key to getting your virtual foot in the door, and getting the customer to actually care about what it is you’re selling.

Another social tool you might be underutilizing is: hashtaging. We’re not talking about what key terms you hashtag, but rather suggesting you actually listen to what others are saying.

Being able to understanding and identify what your potential customers are focused on and trending is a huge step in being able to connect with them emotionally on social media. So, go through your follower lists, identify the top leads, and write down what it is they are talking about. What current trends, keywords are they singling out? Then, show them how you can relate. Remember, we know this to be true: customers buy from brands they trust.

So, tell us: What are some ways you use social media for lead generation? We’d love to hear from you? Comment below! And for more insight into using your social media accounts to mine existing leads, please visit our website http://www.einsteinmg.com

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The Latest Updates for Facebook Marketers

Have you noticed a drop-off in reach on your Facebook business page recently? There’s actually a solid reason this is happening – and it has everything to do with the new way in which Facebook is now ranking marketing content.

Facebook found that text status updates of users generated more engagement from other users. So, it made sure you are now seeing more updates from your friends. However, text updates from business pages don’t generate quite as much engagement. So, the new algorithm is hiding them. Now, your company’s updates might not always be visible where they were once seen by all of your fans.

This latest algorithm change is only the latest development in a trend where organic reach is declining. Why are social networks making it more difficult for marketing messages to be seen? Because they are seeking out more ways to monetize their valuable advertisement space. Businesses who previously used Facebook for “free” advertisement are now having to consider buying “sponsored” updates or paid ads in order to be seen.

Enhancing Your Visibility

There are still “free” ways to boost visibility and engagement on your Facebook page. The more newsworthy content businesses can post – that is content with links or pictures – gets weighted more heavily in newsfeeds. Consider this when you are planning what to share.

Also, now Facebook embeds a photo for every link you post from a company page. Again, since the site insists that photos generate more engagement — such as likes, clicks, comments, shares – so make sure the photo attached to your link will only be enhancing your content.

Facebook

Getting actual reviews on your Facebook page can also help boost reach

Contests are also a great way to boost visibility and engagement. By offering an incentive for followers to post a picture, comment, like or share, it will boost your page reach and overall newsfeed ranking over other content.

For this and more information about creating engaging content on Facebook, please visit our website http://www.einsteinmg.com

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Are Social Media Lawsuits Going to Catch Fire?

The first Twitter defamation case ever to make it to trial is about to get underway, and many social media strategists are wondering how the outcome will impact the future of our industry.

While many similar libel cases have been filed, none have gone to trial…yet. But singer Courtney Love will become the first person to battle a Twitter defamation lawsuit in a court.

The lawsuit stems from an incident that occurred nearly four years ago, in which Love accused her former attorney of bribery via a tweet. In less than 140 characters, she tweeted the attorney’s full name and used language to suggest that he had been bribed to not represent her for a case. The tweet has since been deleted, but she’s still going to have to answer for it in front of a judge and jury.

Part of Love’s defense is that the tweet was only an opinion, and therefore should not be considered to be reputation damaging or slanderous by the definition of the law.

It will be interesting to see how this case unfolds for several reasons. Will the number of Love’s followers affect the decision of how slanderous a Tweet really can be? How will the courts rule if a person is considered Public or Private? What types of tweets will constitute defamation in the context of the law? How will the courts determine damages in cases where they find defamation has occurred?

Businesses and users of social media alike should watch this case closely to see how it affects the way in which we share our opinions on the web.

For this and more information about social media management, please contact Einstein Marketing Group today!

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Reviewing the Newsmakers of 2013

Three things were huge in 2013: mea culpa’s, video, and social media.

Let’s recap the biggest stories and breakthroughs of the past year that revolved around these three key elements.

The Year of Social Media Apologies
JCPenney apologized with the hashtag “JCPListens” after their much publicized re-branding failed to impress loyal customers. Before that, it was fast food giant Burger King who apologized after their Twitter account was hacked and replaced with promotions for archrival McDonalds. The lesson learned: Social media provides multiple ways to say, “I’m sorry.”

DiGiorno proves it IS delivery that matters
In early December, the pizza maker took a shot at live-tweeting some comedic anecdotes during NBC’s broadcast of “The Sound of Music.” The Twitterverse loved it, and DiGiorno gained lots of new followers and re-tweets from their spontaneous decision to jump on the #SoundofMusicLive bandwagon.

Vine logo

Vine took over social media in 2013

Videos Change the Social Media Game
Vine and Instagram took social media to a new level, giving us the option to share a status update or broadcast an idea with video. The world now has 6 seconds to be creative and dynamic on Vine and 12 seconds to tell a story on Instagram. This model fits perfectly with our shortening attention spans. In 2013, it made videos totally addictive and wildly shareable.

For this and more information about marketing ideas and ways to use social media to enhance your business, please visit our website today!

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Marketing trends for 2014

With only a few short weeks left in 2013, it’s time for marketers to predict which trends will continue to gain steam in 2014.

Show me the picture
It’s safe to say as smart phone screens and tablets get bigger and bolder, our love of visual-based marketing campaigns will continue to boom. Pinterest, Instagram, Tumblr, Slideshare are here to stay, and will only to continue to increase in popularity as consumers crave more pictures and less clutter.

Marketing

Marketers must look to capture the attention of a mobile audience in 2014

Everything can and will be done on a mobile device
It’s not just our attention spans that are becoming limited, but our time as well. And that goes for having no time to actually log on to a computer. Consumers want to be able to see, hear, and just about touch anything they can from their mobile device. Marketers should continue to create mobile-ready content if they want to make the customer happy.

Lights, Camera, Action!
Video marketing went from being something that was only produced by the heavy-hitters to the new norm for everyday businesses. Products like Google Hangouts, Vine, and Instagram started offering video platforms that were wildly popular in 2013. Coupled with advancements in webinar technology that allow us to live-stream HQ video from just about anywhere, marketers will continue bringing video content to the masses.

For this and more information about marketing trends in the coming year, please visit our website at http://www.einsteinmg.com

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Ranking the BEST LinkedIn Company Pages

We’ve spent so much time this summer sharing ideas on how to improve your LinkedIn Company pages. Today, we’re highlighting some of the best pages on the World’s Largest Professional Network to give you some great ideas for your own page.

Best “Home” page: Hubspot

Why it’s great:
Hubspot is an online marketing expert, so obviously they should be pro’s at creating an effective LinkedIn Company “home” tab that has all of the following:
• Perfect logo image size
• Great banner display photo (which serves a promotional purpose)
• Interesting, useful updates that drive traffic

Hubspot LinkedIn Company Page

Best “Services” page: Verizon Wireless

Why it’s great:
Verizon Wireless has a LOT of services to offer, and so they don’t cut corners when it came to including all of them on their LinkedIn services tab by:
• Perfectly utilizing the three scrolling banner images at the tip with promotion of products and hyperlinks.
• Including TEN service pages with images, detailed product overviews, and written recommendations.

Verizon Wireless Services

Best “Careers” page: UPS

Why it’s great:
UPS does an amazing job using LinkedIn to recruit new talent. Their “Careers” tab is second-to-none because it utilizes every feature LinkedIn has to offer by:
• Utilizing video to convey company culture
• Includes real employee testimonials about the benefits to working at UPS
• Shares frequent updates to highlight honorable practices by the company

UPS Careers
Want to make your LinkedIn Company Page become one of the best? Contact us today!

Follow us on LinkedIn at http://www.linkedin.com/company/einstein-marketing-group.