Images that boost engagement

We have found that user engagement more than doubles when images are used on our client’s accounts.

Infographics, mobile uploads, and scenes from a business trip are just a few examples of attention grabbing pictures you can use to boost engagement on your social media pages. Check out our list below for more creative ideas!

1. Original Infographics
Your audience has a short attention span, so tell them a great informational story
quickly using pictures and graphics.

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2. Mobile Uploads
Scenes from a client’s TV shoots or hosted events are a great way to promote your brand
It also SHOWS your audience what you do instead of telling them.
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3. Before & After
You know why shows on HGTV are so successful? Because people LOVE seeing an amazing transformation right before their eyes. That is why before-and-after pictures make amazing visuals.

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Let us know if we can help you create even more original content.

Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.


Understanding Pinterest’s Success

With over 70 million users, it’s easy to see why marketers are still loving what Pinterest can do for their business. Many brands have enjoyed huge success using boards to pin and sell products.

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So what makes Pinterest a great marketing tool? Simple: Images.Your audience LOVES pictures because of these key reasons:

• Social media posts with visuals receive 94% more page visits and engagement than those without.
• 60% of consumers are more likely to click on a business whose images appear in search results.
• Pictures express a product or idea quickly. Your audience has a cluttered screen, and pictures stand out among the monotony

If you aren’t already using Pinterest as a marketing tool, then what are you waiting for? Here are some ideas for getting started. To create a more detailed social media marketing plan, contact our pros today!


Why Content Marketers LOVE Infographics

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Captivating your audience with Infographics

It’s time to face the facts: Our social media feeds and inboxes are literally CLUTTERED with updates, ads, and other solicitations from every man, woman and business under the sun. If you want to quickly grab your audiences attention, you had better be prepared do it with less words and more pictures.

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Marketing experts like to talk. But what all marketers need to know is that in 2014, it’s all about the visuals. An infographic is the perfectly simple way to add value to your online marketing campaigns by telling a story that easily catches your audience’s attention with few words, and bright colors and pleasing images.

So, what are infographics? They are innovative visualization marketing tools that allow you to display your content in a way that is attractive, interesting, simple, and easily understood. Studies show us that image is everything  when it comes to successful online marketing

Infographics are critical, especially if your online marketing goals include:

• Driving more traffic to your website
• Creating content that is more useful, unique, and shareable
• Capitalizing on the audience’s short-attention spans
• Increasing brand awareness
• Establishing yourself as an expert in your industry
• Increasing SEO

To find out how to get started on creating unique infographics that will tell the story of your products and brand, contact EMG today.

Are you wasting money on ineffective marketing campaigns? Einstein Marketing Group can solve that problem. Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.