While it takes 90 seconds for a viewer to make a decision about your brand or product, it takes a mere 3 seconds for them to be interested. That’s right: 3 seconds (especially in website design). In order to make the most of that tiny fraction of an impression, it’s essential that all the elements of good logo design are working to your favor. One big element is color.
Everyone’s personal tastes differ when it comes to favorite colors and shades that make them feel good, but generally speaking there are certain colors that have the same effect on all of us.
For example, the color blue instills the idea of trust and commitment, rest and relaxation. If your business wants a logo that displays dependability, or if your business is stable and trustworthy, then blue should be the dominant color used to express these ideals. Conversely, the color yellow invokes optimism and energy, enlightenment and happiness. Variations of yellow are used in vintage or nostalgic logos or graphics because it activates the memory.
If you’re searching for the right colors to use in a new logo or website design, consider this:
- Impulse shoppers are drawn to red-orange, black, royal blue. You’ll see those colors used in fast food restaurants, outlet malls and clearance sales.
- Shoppers on a budget are attracted to navy blue and teal. Banks, insurance companies, and large department stores often use these hues.
- Traditional buyers gravitate toward pink, sky blue and rose. These colors are often used by clothing stores.
At Einstein Marketing Group, our graphic design team can help you choose just the right colors for your logo and other marketing materials. Contact us today!