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9 Ways to Make the Most of Your Internet Presence

Be honest with yourself – are you really making the most of your Internet presence?  If you’re like most companies, you know that there are opportunities you’re missing practically every day.

That’s why we’ve developed this list of 9 ways to make the most out of your Internet presence.  Try some (or all!) for the impact you need.

  1. Create a blog and keep it updated at least three times a week.  Remember:  Unique content with SEO flair sells!
  2. Send out an e-newsletter to your prospects and clients.  Choose a regular interval that you know you can commit to, such as once a week, biweekly, monthly or quarterly.
  3. Launch video campaigns.  Videos have the power to reach through the Internet and make a strong impression.  So why not use them in your business?
  4. Join the social networking revolution!  If you’re not on Facebook, LinkedIn, Twitter and other social networking sites, you’re missing out!
  5. Try pay-per-click (and similar) advertising.  Believe it or not, it can be a fast and reliable way to garner new clientele or generate warm/hot leads.
  6. Create landing pages specific to different audiences.  Afterwards, track them for a powerful way to evaluate how well your marketing strategy is working.
  7. Offer other businesses the opportunity to become your company’s affiliate.  It’s like having a sales force that’s working for you 24/7!
  8. Think of your website as a resource.  Add articles, news items, fact sheets and case studies so it’s more than just a sales tool.
  9. Start following other people’s blogs, sites, social networking posts, etc.  This will begin a “thread” that leads back to you… and may generate interest!

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Good Websites Aren’t Good Enough

When there are literally billions of webpages and millions of websites floating around cyberspace, how in the world are you going to get people to come to yours?

In an Internet era, it’s a question you have to ask yourself before you ever invest funds into your website design and development.  After all, good simply isn’t good enough when you need your website to garner you clients right out of the gate.

There’s nothing wrong with using templates, but you have to consider other aspects of your website design, including:

  1. Whether or not you’re going to have a blog AND, if you are, how often (and by whom) it will be updated.
  2. Who is going to learn about search engine optimization (SEO) AND make sure all your website design copy is attractive to search engines like Google.
  3. Will you need an e-commerce package for your site?  (The answer is YES if you intend to sell anything!)
  4. Will you have a variety of landing pages for target customers?
  5. Who will host your site once the website design is finished?

If you’re confused by all these details, it’s time to relax.  Einstein Marketing Group can help you create a website design that works with your organization’s goals.  Whether you’re a nonprofit or a Fortune 500 corporation, Einstein Marketing Group will help you stand out in a (very large!) cyber crowd.

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How to Keep Your Blog Rolling Along

Have you ever wondered what the best ways are to keep that blog of yours rolling along?  We know we have!  It’s definitely a commitment and we’ve tried a combination of many different methods that we’d like to share with you.

1.  Obtain Material from Guest Bloggers:  Not only does this keep the blog fresh, but it also gives readers something different to think about.

2.  Hire Someone to Write Some Posts for You:  Crunched for time?  That’s why they have ghostwriters out there!  They’ll provide you with content (either in part or full) to minimize your time investment if it’s “one of those weeks”.

3.  Grab Some “Free Copy”:  There are plenty of sites that offer free articles as long as you don’t change the text and you properly attribute the copy to its source.

4.  Set up a Google Alert for Keywords:  You know you have industry keywords and items about which you blog on a regular basis.  So set up a Google alert (or dozens of them if you wish).  That way, you can find out what’s hot and share the links with blog visitors.

5.  Keep It Short!:  Your blog articles don’t have to be the length of a Tolstoy novel.  Sometimes, just a few sentences is all you need.

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FACEBOOK – What It Is, What It Isn’t

Once the realm of teens and young people to catch up with each other, Facebook has taken off beyond anyone’s expectations… except perhaps the founder of FB, Mark Zuckerberg.  Once businesses and professionals realized the power of the social media marketing networking tool, it really caught fire.

Today, there are 600+ million users on Facebook, some much more active than others.  And that makes it an attractive social media marketing locale for companies of all sizes.

The inherent problem, of course, is that like all social media marketing platforms, Facebook isn’t necessarily the end-all, be-all.  Sure, there are 600+ million people out there using it, but that doesn’t mean they’ll ever cross your path.  Nor does it mean that you will get them to “like” your business.

Facebook users are highly selective about which organizations’ pages they will “like”.  After all, by “liking” something, they’re essentially telling their FB friends, “Hey, I support this company and what it offers.”  This is the reason that, for many companies, it can be tough to get even 100 followers.

Another issue with FB as a social media marketing tool is that you have to have uber-creative, compelling content.  It’s not enough to talk about yourself or your business all the time; you have to give FB users a reason to keep coming back.  And that takes some serious marketing savvy.

So how do you overcome these problems?  Try the following ways as starting points:

1.  Have a plan:  Using Facebook for your social media marketing in a vacuum or “once in a while” just won’t work.  So you have to develop a plan for how you’re going to use it.

2.  Write Awesome Content:  If that’s not your forte, find someone who CAN write for FB.  Yes, you’ll pay to outsource this task, but if you choose well, your investment will pay for itself.

3.  Spread the Love:  Don’t make your FB page too self-congratulatory or self-absorbed.  If you’re only talking about you, you, you (or your business), it won’t be enough to get people to “like” your page.

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12 Reasons Why You Need A Business Plan

Inexperienced or foolish businesspeople will argue that their marketplace changes too abruptly for a business plan to be useful. But shrewd entrepreneurs will exclaim that’s simply not true!

Click here to get a break-down of 12 reasons why you need a business plan.

A business plan is an essential element of a successful business and sets the plan in motion so you may become a thriving entrepreneur.

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What Does Your Company Name Say About You?

Names can potentially tell us a lot about people.  They can tell us which TV shows a person’s mom and dad watched; they can give us a hint as to the decade in which the person grew up; and they can sometimes even provide clues as to the ethnic origins of the individual.

Company names can be similarly revealing.  They can deliberately (or unwittingly) give customers clues as to the organization’s heritage and direction.  Unfortunately, business names can also sometimes be misleading.  That’s why it’s so critical to choose a name wisely.

Whether you’re looking to create a new company or you want to essentially rebrand an existing one, it’s imperative to get help from a trained marketing professional.  He or she will be able to walk you through the scenarios regarding what your business’ possible names could “say” to the public.

For example, let’s suggest you want to open a coffee shop that serves quick, hot beverages to coffee freaks.  How about “Expresso” (a blend of the words “express” and “espresso”)?  Or perhaps “Caffiend” (caffeine + fiend).  Either of those could be contenders.  What you wouldn’t want to call your place is “Ye Olde Coffee Shoppe”; after all, a generic name like that one doesn’t necessarily give much info.

As a business owner, you must be very, very prudent about your moniker choices.  Even if you have to invest in working with a marketing agency, it’s worth every penny to know that your name will be telling consumers everything they need to know.

Now here’s a question for you:  What’s the worst company name you’ve ever heard?

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If You Were the Best…

This is just a quick exercise to get you thinking about how you can take your business to the next level.  I hope it provides you with some ideas!

If you were the best business in your field…

→ What kind of marketing would you do?  Where would you market?

→ How many clients would you realistically have?

→ What would your website look like?  How about your business cards?

→ What would your monthly income be?

→ How would you get new sales?

→ How would you handle “down” times?

→ What would your customer service philosophy look like?

→ What tasks would you outsource?

→ What would customers say about your organization?  What would competitors say?

→ What kind of community service would your business do?

→ How would your office space look?

→ What would a potential client’s first impression of your company be?

→ How would you approach every single day?

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Is Your Brand Bland?

Every business has a brand… even the ones that never officially “branded” themselves.  Brands can be big, they can be bold, they can be crazy, they can be fun… and they can also be dull as butter knives.  Guess which category most companies’ brands fall under?

Yep, the majority of brands are pretty doggone bland.  That’s usually because of a number of reasons, including:

  1. The brand was never created in the first place.  It just kind of “happened”.
  2. The brand was once strong but has ceased to be effective.
  3. The brand isn’t being used company wide, thus leading to inconsistencies and market confusion.
  4. The brand doesn’t make sense for the product/service/organization.

Obviously, you don’t want your brand to be forgettable.  You want it to jump off the proverbial page and really spur people into action.  But that doesn’t happen by accident.

You have to be willing to create a strategy behind your brand and how you’ll use it to make a profit and achieve professional success.

Ask yourself if your brand is strong… better yet, ask some other people who will give you honest feedback.  If the answer is “no”, give us a call. Working together, we’ll turn your brand from boring to brilliant.

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The Reputed Demise of Direct Mail Campaigns Has Been Highly Premature

“Don’t bother with direct mail!  It’s all Internet now!  No one will ever read something that comes in the mail!”

It’s a quaint notion, but it’s far from the truth.  In all actuality, direct mail campaigns still do very well… as long as they are strategically developed.

In order to ensure that direct mail marketing works, a few items have to be in place:

  1. The copywriting has to sing! If it just whispers… forget it.
  2. The list has to be appropriate. If you’re trying to get into the hearts and minds of family doctors and your direct mail piece goes out to insurance agents, you’re sunk.
  3. The list has to be scrubbed. A scrubbed list is one that has been checked and rechecked.
  4. The list you use should be from a reputable direct mail source. There are plenty of fly-by-night operations out there, and they’ll be happy to take your hard-earned dollars.  If you want your marketing to work, don’t give in to their flash and promises.

Fortunately, you’re in luck because Einstein Marketing Group specializes in working with clients on their direct mail campaigns and options.  Just connect with us and we’ll help you design direct mail that provides value and gets results!

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