Marketing Your Business During the ‘Slow’ Season

For many small businesses, the winter months can generally bring about a slower season for profits. Many consumers become shut-ins, either because of bad weather or from empty pockets suffered as a result of their holiday spending. Here are some marketing ideas to help you survive the slow months:

A great way to remind customers about your company this winter is to keep sending out newsletters and email updates. To some, out of sight is out of mind. However, by keeping your newsletters going out at least once a month, consumers will be sure not to forget about you. You can also offer special deals and prices exclusively in these newsletters to entice customers to come out of hibernation.

You should also continually update your social media pages. Keep your customers engaged by posting polls, or contests that might attract new fans. Perhaps, you could offer a freebie to the first five commenters on a Facebook post, or make an exclusive offer to all of your Twitter followers who re-tweet a photo. Your customers will jump at the chance to get something for nothing, and in return you will gain their loyalty to your brand. You might also gain some new exposure from all of the “likes”, “shares,” and “retweets.”

You can also use your seasonal downtime to make improvements to your company’s overall business plan. Does your website need improvement? Do you have more time now to attend trade-shows, or join new networks on social media? Are you considering launching a direct mail campaign just before the busy season? Take advantage of the slow weeks to enhance your productivity in other areas!

Contact Einstein Marketing Group today to find out how we can help you market your business, even during the slow season!

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2013 New Year’s Marketing Resolutions

Have you considered how to make 2013 your most profitable year, yet? Whether it’s hammering your grass-roots efforts, or stepping-up your internet marketing strategies, now is the time to set your New Year’s marketing resolutions. Here are a few suggestions from Einstein Marketing Group:

1. Commit to Taking Your Website Mobile. There are over a billion smartphones being used every day throughout the world. A recent study found that 22% of all web traffic is now done on mobile devices. Need we say more? Make 2013 is the year you ensure your website is being seen by every device with web capabilities.

2. Step Up Your Social Media Game. So your business has an account on Twitter and Facebook. Are you doing enough to gain more followers and likes? Are you regularly posting updates or offers on your pages? Have you joined the 11 million American’s on Pinterest, or the nearly 200 million LinkedIn users? Did you know that increasing your reach on social media will increase your website traffic, and help drive sales?

3. Think Outside the Box. Is this the year you add online videos or a public relations campaign to your marketing efforts? Will you purchase some radio/TV advertising? You might even consider forming a new marketing partnership in 2013 to increase brand visibility, website traffic, and reduce marketing costs.

4. Out with the Old, In With the New. Have you done a recent SEO audit on your company’s website? It’s important to make sure your site is actually ranking for searches to determine if the content is relevant to what consumers are searching for. Does your company logo also need an update? What about those old promotional items or business cards?

5. Back to Basics. Despite all of the latest technology, there is strong evidence that direct mail marketing campaigns are still the number one way to reach consumers. In order stay fresh and current, you should add the latest elements such as coupon QR codes and personalized URLs.

What are you waiting for? 2013 is here, so don’t waste a minute letting the competition out-sell you. Let Einstein Marketing Group know how we can help with your New Year’s Marketing goals!

If you want more answers to your internet marketing questions, get in touch with Einstein Marketing Group today.

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How to make sure direct mail isn’t treated like junk

When’s the last time you took a good look at your mail?  If you’re a savvy business owner, then you study each and every piece of direct mail marketing you receive, regardless of whether it pertains to your industry. After all, there’s a lot to learn from what’s being passed through the mail. From key words to design, from the weight of the paper to the size and shape of the direct mail postcards, you can get all sorts of good ideas about what catches your eye, what appears too cluttered, what words work and don’t work, and what kind of deals are typically offered in your area.

If you’re considering adding direct mail marketing to your current slate of marketing campaigns, it’s a good idea to start training your eye to recognize the best in that area of marketing. There are some great direct mail templates that are easy to customize with your company’s message. But if you’re going to use a direct mail template, you need to enlist the help of graphic design experts who know just how to make sure your direct mail piece stands out from the crowd. The last thing you want is for your direct mail to look generic or unoriginal.

Contact Einstein Marketing Group to find out more about the many ways we can help with your direct mail marketing efforts and other graphic design needs.


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