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The best time to send an email is …

In today’s business world, email can seem like an antiquated way of getting your message across. But it is still an incredibly useful communications tool, even with the advent of social media and mobile alerts. Email is today’s version of the direct mail marketing piece we used to send via the U.S. Postal Service. With “snail mail,” you could only estimate how many days it would take for your newsletter to reach a client or consumer, and you’d mail something with that target date in mind. With email, however, you can pinpoint down to the minute when your e-newsletter will hit someone’s inbox.

Since we have such capabilities, it’s important to know the best time to send an email based on average open and response rates at different times. Email software provider GetResponse analyzed more than 21 million emails sent by its clients during the first quarter of 2012, and here’s what they discovered:

• More than 23 percent of all emails are opened within the first hour after they arrive. Within the second hour after delivery, the results drop by half.
• Most email messages – 38.7 percent – land in inboxes in the morning, between 6 a.m. and noon.
• The windows that show the most emails being opened is between 8 and 9 a.m., and between 3 and 4 p.m.

Obviously the best time to send emails is when you have the greatest chance of an email being opened and clicked through, if there is a link to your e-newsletter or website. Therefore, scheduling emails to land in the consumer’s inbox no later than at least 1 hour before top open times (8-9 a.m. and 3-4 p.m.) will get you the best results.

For more tips on how to maximize your internet marketing efforts, get in touch with Einstein Marketing Group today!

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How to make sure direct mail isn’t treated like junk

When’s the last time you took a good look at your mail?  If you’re a savvy business owner, then you study each and every piece of direct mail marketing you receive, regardless of whether it pertains to your industry. After all, there’s a lot to learn from what’s being passed through the mail. From key words to design, from the weight of the paper to the size and shape of the direct mail postcards, you can get all sorts of good ideas about what catches your eye, what appears too cluttered, what words work and don’t work, and what kind of deals are typically offered in your area.

If you’re considering adding direct mail marketing to your current slate of marketing campaigns, it’s a good idea to start training your eye to recognize the best in that area of marketing. There are some great direct mail templates that are easy to customize with your company’s message. But if you’re going to use a direct mail template, you need to enlist the help of graphic design experts who know just how to make sure your direct mail piece stands out from the crowd. The last thing you want is for your direct mail to look generic or unoriginal.

Contact Einstein Marketing Group to find out more about the many ways we can help with your direct mail marketing efforts and other graphic design needs.

 

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The Reputed Demise of Direct Mail Campaigns Has Been Highly Premature

“Don’t bother with direct mail!  It’s all Internet now!  No one will ever read something that comes in the mail!”

It’s a quaint notion, but it’s far from the truth.  In all actuality, direct mail campaigns still do very well… as long as they are strategically developed.

In order to ensure that direct mail marketing works, a few items have to be in place:

  1. The copywriting has to sing! If it just whispers… forget it.
  2. The list has to be appropriate. If you’re trying to get into the hearts and minds of family doctors and your direct mail piece goes out to insurance agents, you’re sunk.
  3. The list has to be scrubbed. A scrubbed list is one that has been checked and rechecked.
  4. The list you use should be from a reputable direct mail source. There are plenty of fly-by-night operations out there, and they’ll be happy to take your hard-earned dollars.  If you want your marketing to work, don’t give in to their flash and promises.

Fortunately, you’re in luck because Einstein Marketing Group specializes in working with clients on their direct mail campaigns and options.  Just connect with us and we’ll help you design direct mail that provides value and gets results!

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