We’ve compiled three tried and true ways to help you connect with your audience by personalizing your marketing message.
- Utilize Existing relationships: Do you have a handful of people with whom you have a good working relationship? If so, link to their content and ask them to linkback to yours.
- Respond to mentions: Avoid using automation when responding to tweets. Remember, not all ‘mentions’ are positive so it’s important to be able to analyze the true meaning before responding.
- Craft pitches to individual publications: If you are trying to get your company’s name in the spotlight, be sure to customize your pitch based on the publication as well as the reporter. Don’t send mass/generic emails! Be sure all content is easy to read and conveys why the reporter should choose you as his/her source.
What steps does your company take to personalize their message? Share your best practices below!