In today’s business world everything is digital, right? Not quite. It’s true that a lot of today’s business is done in the digital world. Website marketing and social media are huge factors in getting and maintaining business contacts and customers. Contracts are signed and deals are made electronically, often without the two parties ever meeting face to face. But does all this e-commerce mean your company no longer needs printed marketing materials like business brochures, sales kits or business cards? No.
Printed marketing material still tells the consumer that yours is a stable business. In a world where anybody can buy a URL and create a virtual storefront or company website, having a slick-stock brochure gives your company a lot more credibility.
The other advantage to a printed brochure is the chance it gives for your business to have staying power in a consumer’s mind. The average person visits a dozen or more websites a day, clicks on tons of links, and doesn’t retain all – or even most – of what they browse. If your website is among the six or eight such sites that someone bookmarks, it might stand out in the crowd. But if that same consumer has six bookmarked URLs on his laptop and your brochure in his hands, chances are he’s giving your company a closer look, and will remember it in a way he won’t remember the others.
Printed marketing materials don’t have to be flashy or super-expensive in order to be impactful. Let Einstein Marketing Group help you decide just the right kind of brochure or other marketing tool is right for your business. Get in touch with us today to find out more about our graphic design services!