Brochures can add credibility to your business

In today’s business world everything is digital, right? Not quite. It’s true that a lot of today’s business is done in the digital world. Website marketing and social media are huge factors in getting and maintaining business contacts and customers. Contracts are signed and deals are made electronically, often without the two parties ever meeting face to face. But does all this e-commerce mean your company no longer needs printed marketing materials like business brochures, sales kits or business cards? No.

Printed marketing material still tells the consumer that yours is a stable business. In a world where anybody can buy a URL and create a virtual storefront or company website, having a slick-stock brochure gives your company a lot more credibility.

The other advantage to a printed brochure is the chance it gives for your business to have staying power in a consumer’s mind. The average person visits a dozen or more websites a day, clicks on tons of links, and doesn’t retain all – or even most – of what they browse. If your website is among the six or eight such sites that someone bookmarks, it might stand out in the crowd. But if that same consumer has six bookmarked URLs on his laptop and your brochure in his hands, chances are he’s giving your company a closer look, and will remember it in a way he won’t remember the others.

Printed marketing materials don’t have to be flashy or super-expensive in order to be impactful. Let Einstein Marketing Group help you decide just the right kind of brochure or other marketing tool is right for your business. Get in touch with us today to find out more about our graphic design services!

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8 Printed Marketing Items You Should Consider Using

Is your marketing stuck in a rut?  Do you feel like you’re spinning your wheels and not getting anywhere?  Then it’s time to shake things up!

If you’re looking for something different, why not start with some of these printed marketing vehicles?  They could just mean the difference between having a decent month and having a spectacular one worth celebrating!

1.  New Stationery:  When was the last time you evaluated your stationery?  Does it really utilize the full potential of what a piece of stationery can “say” about your business?

2.  Promotional Items:  What kinds of giveaways do you offer?  If you’ve stuck with traditional items and they’ve ceased to resonate with your audience, it may be time for something new!

3.  Calendars:  Not only are calendars with your business name and logo fun, but they’re incredibly useful.  Plus, they can be highly customized!

4.  Books:  Nothing says “expert” like having a book written by you or someone else on your team.  Imagine presenting this type of highly impressive leave-behind item to a hot sales lead!

5.  Door Hangers:  Door hangers aren’t only useful for restaurants and political candidates.  They could also help you reach a new audience, make a big announcement, or quickly (and personally) deliver coupons or information.

6.  Calling Cards:  The Wall Street Journal recently reported that Victorian-era style calling cards (in addition to or in lieu of business cards) are being used by some savvy marketers to set themselves apart.

7.  Business Cards:  Does your business card tell someone what you do?  Does it encourage him or her to give you a call or send an email?  If not, it’s time to redesign!

8.  Newsletters:  It’s never been easier to connect with prospects and clients than it is with e-newsletters.  They’re affordable, instantaneous and accepted.  In fact, you probably have subscribed to many yourself, which just proves their inherent marketing power!

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If You Were the Best…

This is just a quick exercise to get you thinking about how you can take your business to the next level.  I hope it provides you with some ideas!

If you were the best business in your field…

→ What kind of marketing would you do?  Where would you market?

→ How many clients would you realistically have?

→ What would your website look like?  How about your business cards?

→ What would your monthly income be?

→ How would you get new sales?

→ How would you handle “down” times?

→ What would your customer service philosophy look like?

→ What tasks would you outsource?

→ What would customers say about your organization?  What would competitors say?

→ What kind of community service would your business do?

→ How would your office space look?

→ What would a potential client’s first impression of your company be?

→ How would you approach every single day?

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10 Marketing Mistakes You Cannot Afford to Make, part II

This is a continuation of our two-part series on marketing mistakes you cannot afford to make!

Marketing Mistake #6:  Getting stuck in a rut: If your website hasn’t had an ounce of redesign since 2002, it’s high time to get to work on it.  Same with your brochures, business cards, signage, etc.  The world has changed in the past 9 years… you’ll want to come along for the ride or risk being left behind.

Marketing Mistake #7:  Hating all new marketing tools:  We’ve seen this before and we’re sure you have, too – the business person who abhors anything new.  Rather than even trying something, he or she will berate it.  This is why some companies still have no web presences… and why many companies who had great products or services are no longer in existence.

Marketing Mistake #8:  Marketing materials that operate in bubbles and don’t cross-promote: Many businesses have a website that looks NOTHING like their business cards that look NOTHING like their brochures that look NOTHING like their billboard that…  Well, you get the point.  The problem?  There’s no cohesiveness in the organization’s marketing materials.  Everything is done in a “bubble” and no one bothers to talk.  This just makes for a scatter-shot approach… and an ineffective one at that.

Marketing Mistake #9:  Wanting results lickity-split: “Why isn’t our marketing working?”  We hear it over and over… and it’s usually during the first few weeks of a marketing campaign.  The truth is that marketing doesn’t work overnight.  It takes a while.  So sit back and relax; if you’ve done your homework, you’ll reap the rewards!

Marketing Mistake #10:  Not learning from your own mistakes:  And the final marketing mistake?  Not learning from your own mistakes, of course!  We all make them… and if we don’t use them as learning experiences, we’ll never see success!

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