You are a Marketing professional and you think you are very good at your job. The problem is, you don’t understand why Sales hates you. Chances are it’s because of one or ALL of the reasons below:
5. You are wasteful
Sales is probably resentful if you spend too much money on useless tchotchke’s their customers don’t want, or because you waste time at marketing schmooze-fests instead of lead-generating trade shows.
4. You think you ARE the brand
Marketing is indeed responsible for crafting the company’s image and message, but a company’s branding is more than just a clever logo and a tagline. While one of your essential roles is to help expand the brand’s awareness in the marketplace, you alone do not make up the brands identity. In fact it is customer relations, culture of employees, and ways in which the company demonstrates how they value both is ultimately what defines the brand. You’d be remiss to think otherwise.
3. You think you don’t need Sales
Please don’t think your promotions are enough to generate sales without the help of a talented Sales department. In business, it’s not always as simple as the buyer seeing a clever marketing piece and then choosing to make a purchase. There are many stages to the buying cycle and it’s the salesperson who walks with the buyer through each phase to ultimately convince them to make a purchase.
2. Your definition of success if wrong
Marketers tend to get caught up in data, rather than results. Sales will resent the fact that you care more about earning a No. 1 keyword ranking rather than determining how much that metric actually contributes to the bottom line.
1. You think you can do their job
Having a Marketing degree does not make you an honorary expert in Sales. While Marketers might be well-versed at consumer research, data analysis, product development, and creating leads, they are not a Salesman. A highly trained Sales person is much better at one-to-one interaction, relationship building, persuasive communication, and fulfilling demands.
Are leads being clearly defined, and the customer’s feedback being heard? If you would like more information about improving the relationship between your Sales & Marketing team, don’t hesitate to contact us today.