Blogging is still an effective way to spread your message

Some say business blogging days are over. They say blogging is a marketing technique of the past, that the window where a business blog was an intelligent marketing strategy has come and gone. They’re wrong.

What “they” fail to realize is that you can’t simply have a blog on your company’s website. It’s not just about the blog content, per se. It’s about what you do with it once it’s posted.

Everyone knows a successful business strategy involves technology from start to finish. Website development isn’t an option, it’s essential. But consumers want more than just a company website. They expect you to be online, but specifically on social media websites. It’s clear that messages spread via sites like Twitter and Facebook leave indelible impressions about a company’s products, customer service and even personality.

And blogging allows you to combine those two things – your website content and your targeted communication with consumers, in order to drive interest in your brand and build connections with potential customers.

If you’ve created a blog on your website but aren’t seeing any results from it, you’re doing something wrong. Either your content isn’t being written with search engine optimization in mind, or you’re not sharing your blog’s content with those who need to see it. You need to network with other bloggers, create entertaining and informative discussions on social media sites, and get your name and your brand out there in as many ways as possible.

If done correctly, a blog can be great for your business. To find out more about how internet marketing can benefit your bottom line, contact us today!

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Have a New Small Business? You Need to Market it!

It doesn’t matter how great your small business is.  If no one knows about it, you’re effectively dead in the water.  Case closed.

That’s why you need to market your small business to the hilt!  Fortunately, in our hyper-cyber era, you don’t have to spend all your pennies to do so.  Here are some great small business marketing ideas that you can implement quickly and on a shoestring budget:

1.  Get Yourself a Website       Just do it.  We’re serious.  It doesn’t even have to be an expensive process.  Choose your domain and get yourself out there.

2.  Okay… So You Don’t Want a Website… What about a Blog?                You’re avoiding our other suggestion.  We get it.  We really do.  You’re not ready for a website for your small business.  So start a blog.  Tonight.  Go to WordPress.org  or Blogger.com and begin to blog.  Talk about what you do, set up your page and go live.  Within an hour, you’ll at least have somewhere to direct people when they ask, “What’s your web address?”

3.  Get Out There and Network!                 You need to have human-to-human contact in order to make your small business known.  And that can come in the form of Chamber mixers, LinkedIn socials, Meet Up events and all sorts of inexpensive get togethers.  Heck, if you have a brick-and-mortar place, just set one up yourself and host it!

Just because you’re small doesn’t mean you deserve to make nothing!  Start your business off in the best possible way – market your small business to success!  If you’d like additional information on how to market your new small business, contact us.


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Good Websites Aren’t Good Enough

When there are literally billions of webpages and millions of websites floating around cyberspace, how in the world are you going to get people to come to yours?

In an Internet era, it’s a question you have to ask yourself before you ever invest funds into your website design and development.  After all, good simply isn’t good enough when you need your website to garner you clients right out of the gate.

There’s nothing wrong with using templates, but you have to consider other aspects of your website design, including:

  1. Whether or not you’re going to have a blog AND, if you are, how often (and by whom) it will be updated.
  2. Who is going to learn about search engine optimization (SEO) AND make sure all your website design copy is attractive to search engines like Google.
  3. Will you need an e-commerce package for your site?  (The answer is YES if you intend to sell anything!)
  4. Will you have a variety of landing pages for target customers?
  5. Who will host your site once the website design is finished?

If you’re confused by all these details, it’s time to relax.  Einstein Marketing Group can help you create a website design that works with your organization’s goals.  Whether you’re a nonprofit or a Fortune 500 corporation, Einstein Marketing Group will help you stand out in a (very large!) cyber crowd.

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How to Keep Your Blog Rolling Along

Have you ever wondered what the best ways are to keep that blog of yours rolling along?  We know we have!  It’s definitely a commitment and we’ve tried a combination of many different methods that we’d like to share with you.

1.  Obtain Material from Guest Bloggers:  Not only does this keep the blog fresh, but it also gives readers something different to think about.

2.  Hire Someone to Write Some Posts for You:  Crunched for time?  That’s why they have ghostwriters out there!  They’ll provide you with content (either in part or full) to minimize your time investment if it’s “one of those weeks”.

3.  Grab Some “Free Copy”:  There are plenty of sites that offer free articles as long as you don’t change the text and you properly attribute the copy to its source.

4.  Set up a Google Alert for Keywords:  You know you have industry keywords and items about which you blog on a regular basis.  So set up a Google alert (or dozens of them if you wish).  That way, you can find out what’s hot and share the links with blog visitors.

5.  Keep It Short!:  Your blog articles don’t have to be the length of a Tolstoy novel.  Sometimes, just a few sentences is all you need.

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Is Your Public Relations Strategy From the Ice Age?

In an age of article submission directories, Twitter, Facebook, LinkedIn, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, we’re offering anyone from America or Canada a free  30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

We  truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, we’ve had plenty of entrepreneurs and executives tell us that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin.

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!