Some say business blogging days are over. They say blogging is a marketing technique of the past, that the window where a business blog was an intelligent marketing strategy has come and gone. They’re wrong.
What “they” fail to realize is that you can’t simply have a blog on your company’s website. It’s not just about the blog content, per se. It’s about what you do with it once it’s posted.
Everyone knows a successful business strategy involves technology from start to finish. Website development isn’t an option, it’s essential. But consumers want more than just a company website. They expect you to be online, but specifically on social media websites. It’s clear that messages spread via sites like Twitter and Facebook leave indelible impressions about a company’s products, customer service and even personality.
And blogging allows you to combine those two things – your website content and your targeted communication with consumers, in order to drive interest in your brand and build connections with potential customers.
If you’ve created a blog on your website but aren’t seeing any results from it, you’re doing something wrong. Either your content isn’t being written with search engine optimization in mind, or you’re not sharing your blog’s content with those who need to see it. You need to network with other bloggers, create entertaining and informative discussions on social media sites, and get your name and your brand out there in as many ways as possible.
If done correctly, a blog can be great for your business. To find out more about how internet marketing can benefit your bottom line, contact us today!