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9 Ways to Make the Most of Your Internet Presence

Be honest with yourself – are you really making the most of your Internet presence?  If you’re like most companies, you know that there are opportunities you’re missing practically every day.

That’s why we’ve developed this list of 9 ways to make the most out of your Internet presence.  Try some (or all!) for the impact you need.

  1. Create a blog and keep it updated at least three times a week.  Remember:  Unique content with SEO flair sells!
  2. Send out an e-newsletter to your prospects and clients.  Choose a regular interval that you know you can commit to, such as once a week, biweekly, monthly or quarterly.
  3. Launch video campaigns.  Videos have the power to reach through the Internet and make a strong impression.  So why not use them in your business?
  4. Join the social networking revolution!  If you’re not on Facebook, LinkedIn, Twitter and other social networking sites, you’re missing out!
  5. Try pay-per-click (and similar) advertising.  Believe it or not, it can be a fast and reliable way to garner new clientele or generate warm/hot leads.
  6. Create landing pages specific to different audiences.  Afterwards, track them for a powerful way to evaluate how well your marketing strategy is working.
  7. Offer other businesses the opportunity to become your company’s affiliate.  It’s like having a sales force that’s working for you 24/7!
  8. Think of your website as a resource.  Add articles, news items, fact sheets and case studies so it’s more than just a sales tool.
  9. Start following other people’s blogs, sites, social networking posts, etc.  This will begin a “thread” that leads back to you… and may generate interest!

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How to Keep Your Blog Rolling Along

Have you ever wondered what the best ways are to keep that blog of yours rolling along?  We know we have!  It’s definitely a commitment and we’ve tried a combination of many different methods that we’d like to share with you.

1.  Obtain Material from Guest Bloggers:  Not only does this keep the blog fresh, but it also gives readers something different to think about.

2.  Hire Someone to Write Some Posts for You:  Crunched for time?  That’s why they have ghostwriters out there!  They’ll provide you with content (either in part or full) to minimize your time investment if it’s “one of those weeks”.

3.  Grab Some “Free Copy”:  There are plenty of sites that offer free articles as long as you don’t change the text and you properly attribute the copy to its source.

4.  Set up a Google Alert for Keywords:  You know you have industry keywords and items about which you blog on a regular basis.  So set up a Google alert (or dozens of them if you wish).  That way, you can find out what’s hot and share the links with blog visitors.

5.  Keep It Short!:  Your blog articles don’t have to be the length of a Tolstoy novel.  Sometimes, just a few sentences is all you need.

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The Reputed Demise of Direct Mail Campaigns Has Been Highly Premature

“Don’t bother with direct mail!  It’s all Internet now!  No one will ever read something that comes in the mail!”

It’s a quaint notion, but it’s far from the truth.  In all actuality, direct mail campaigns still do very well… as long as they are strategically developed.

In order to ensure that direct mail marketing works, a few items have to be in place:

  1. The copywriting has to sing! If it just whispers… forget it.
  2. The list has to be appropriate. If you’re trying to get into the hearts and minds of family doctors and your direct mail piece goes out to insurance agents, you’re sunk.
  3. The list has to be scrubbed. A scrubbed list is one that has been checked and rechecked.
  4. The list you use should be from a reputable direct mail source. There are plenty of fly-by-night operations out there, and they’ll be happy to take your hard-earned dollars.  If you want your marketing to work, don’t give in to their flash and promises.

Fortunately, you’re in luck because Einstein Marketing Group specializes in working with clients on their direct mail campaigns and options.  Just connect with us and we’ll help you design direct mail that provides value and gets results!

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