Website Development: The Latest Trends in Web Design

Is now the time to consider re-designing your company website? . Let’s look at what the latest trends are in website development for 2013, and how you can implement them into your online marketing strategy:

Responsive Web Design:
Probably the most important website development trend this year and for several years to come. This technique allows your website to be viewed optimally, regardless if the user is on a phone, tablet or PC. Responsive web design allows flexibility and it makes your website automatically adapt and look great on all devices, regardless of screen size.

Social media buttons:
These buttons are primarily used for directing readers to your social media accounts, or to encourage them to share your content and drive more traffic to your website. Make sure the purpose of your social media buttons is clear in the design, so your viewers know if they are clicking to “like” something, or to “share” it. If you are worried about driving traffic away from your site, have the social media buttons open a separate window, so visitors are still able to come back to your website after “like”-ing or following your social media pages.

Simplicity & Minimalism:
Website trends in 2013 include designs that feature larger fonts, and more concentrated content. The rule of thumb now is the less clutter, the better. This makes your landing pages easier to understand and ensures viewers get directly to the point. Having too many words and graphics might seem overwhelming, and viewers are more likely to click away in seconds.

Content is King:
Changes in Google’s algorithms last year made is harder for websites to rank as a result of generic link-building tactics. Instead, search engines are now looking for quality content. Aside from keywords and your services, you need to invest in content marketing to make your site shine. So make sure your website offers only the best, most valuable, and useful information. Make your content versatile, in that your site offers video, social media links, email marketing, blogging, and perhaps podcasts. Keep sentences short, and make keywords bold.

If you want to discuss more design ideas, and inquire about our website development services,
contact Einstein Marketing Group today.



How Your Business Can Use Video Marketing

The latest computer technology and enhanced web development tools are making it easier than ever to add video to your company website. However, many businesses aren’t sure just how to incorporate video into their marketing campaign. Einstein Marketing Group is here to offer ideas as to how you can utilize video technology into your social media and Internet marketing strategies.

1. Client Testimonials: Nothing is more believable than first-hand accounts from satisfied customers. You can offer video testimonials from real clients on your product and services page.

2. Conference/Webinar Broadcasting: Any meeting, speaking engagement or event can now be videoed and archived on the web forever. Showcase you company in action, whether it be the launching of new product, speaking at a industry convention, a Q&A with customers, or just a “How-To” demonstration of your products and services.

3. Company overview: Showing the culture of your company will humanize it to the audience. Remember, customers are more likely to buy from a business they feel is trustworthy. Also, having video that offers an inside glimpse of your business can also help from a recruiting standpoint.

4. Viral advertisements: If you are clever enough to create something memorable and unique that taps your audience’s emotion, then chances are it will be shared across social media again and again.

5. Broadcast public relations stories: Customers don’t just want to read about interesting things, they want to see them. Consider posting video if your company is honored for industry achievements, or receives a high recognition for a service.

Videos can be great marketing tools because of the power of social media sharing. One video can be posted to all of your social media accounts, in addition to being embedded onto your company website. Also, the more engaging or interesting your video content, the more likely your followers will share it with their circles.

Contact Einstein Marketing Group today to discuss your video marketing ideas and how to incorporate them into your website development.

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Is it Time to Redesign your website?

Many businesses falsely assume their company website is sufficient, and they don’t want to take the time (or money) to consider if it is time for a much-needed makeover. Website development is something that is always evolving. Do you have new products and services to promote in 2013, and now you’re looking for the best way to increase traffic and visibility? If you haven’t considered a company website facelift in the past year, than now is probably the time.

First, look at your website’s traffic. Has it been steady, or slower than in the past? Your old website might actually be hindering your marketing efforts, because it might not be designed for mobile devices. In our 2013 Marketing Resolutions blog we asked if your website was “mobile-ready.” Tablets and smartphones now account for almost a quarter of all web traffic. Chances are, if you haven’t been updated your website in the last year or longer, it isn’t mobile-ready.

Secondly, does your company website take too long to load? Old fonts, dated layout and unnecessary extras could be slowing the site down. It might be time to let a website design expert overhaul the old content, and bring in fresh images and text that doesn’t jam servers and scare away potential customers. Studies show that if a website takes more than a few seconds to load, viewers will click away before seeing any content.

Contact Einstein Marketing Group today to discuss redesigning your website today!

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What Characteristics Make Up “Trusted” Brands

For the past several years, Amazon.com has consistently outranked competitors as the “Most Trusted U.S. Brand” across several market surveys. What is it about Amazon that makes consumers consider them so highly, and how can you make your business more “trustworthy?”

The most important distinction is that Amazon’s prices are often lower than most competitors, and they offer multiple free shipping options. Buyers are always on the lookout for the lowest-cost option. Plus, with millions of items to choose from at any time of day, buyers appreciate the value of the deal combined with unmatched convenience.

The site is also designed to personalize one’s shopping experience in several ways. Amazon.com can make purchasing suggestions based on a customer’s previous buys through personalized email marketing. Also, the website groups like-items together for a discounted price and presents them to the buyer before check out. No doubt the company reaps huge benefits from additional items being upsold with just one click.

Amazon’s user reviews and rating system is also a huge force driving their enormous success. Loyal customers have come to rely on the opinions of other shoppers, and appreciate being able to seek out like-minded individuals with their same purchasing habits.

Product accessibility, convenience of overall shopping experience, personalized attention to buyers, and unmatched value are all elements that have made Amazon so successful. How can you apply these characteristics to your own business model?

Contact Einstein Marketing Group today to discuss your 2013 marketing plan

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9 Ways to Make the Most of Your Internet Presence

Be honest with yourself – are you really making the most of your Internet presence?  If you’re like most companies, you know that there are opportunities you’re missing practically every day.

That’s why we’ve developed this list of 9 ways to make the most out of your Internet presence.  Try some (or all!) for the impact you need.

  1. Create a blog and keep it updated at least three times a week.  Remember:  Unique content with SEO flair sells!
  2. Send out an e-newsletter to your prospects and clients.  Choose a regular interval that you know you can commit to, such as once a week, biweekly, monthly or quarterly.
  3. Launch video campaigns.  Videos have the power to reach through the Internet and make a strong impression.  So why not use them in your business?
  4. Join the social networking revolution!  If you’re not on Facebook, LinkedIn, Twitter and other social networking sites, you’re missing out!
  5. Try pay-per-click (and similar) advertising.  Believe it or not, it can be a fast and reliable way to garner new clientele or generate warm/hot leads.
  6. Create landing pages specific to different audiences.  Afterwards, track them for a powerful way to evaluate how well your marketing strategy is working.
  7. Offer other businesses the opportunity to become your company’s affiliate.  It’s like having a sales force that’s working for you 24/7!
  8. Think of your website as a resource.  Add articles, news items, fact sheets and case studies so it’s more than just a sales tool.
  9. Start following other people’s blogs, sites, social networking posts, etc.  This will begin a “thread” that leads back to you… and may generate interest!

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