Is now the time to consider re-designing your company website? . Let’s look at what the latest trends are in website development for 2013, and how you can implement them into your online marketing strategy:
Responsive Web Design:
Probably the most important website development trend this year and for several years to come. This technique allows your website to be viewed optimally, regardless if the user is on a phone, tablet or PC. Responsive web design allows flexibility and it makes your website automatically adapt and look great on all devices, regardless of screen size.
Social media buttons:
These buttons are primarily used for directing readers to your social media accounts, or to encourage them to share your content and drive more traffic to your website. Make sure the purpose of your social media buttons is clear in the design, so your viewers know if they are clicking to “like” something, or to “share” it. If you are worried about driving traffic away from your site, have the social media buttons open a separate window, so visitors are still able to come back to your website after “like”-ing or following your social media pages.
Simplicity & Minimalism:
Website trends in 2013 include designs that feature larger fonts, and more concentrated content. The rule of thumb now is the less clutter, the better. This makes your landing pages easier to understand and ensures viewers get directly to the point. Having too many words and graphics might seem overwhelming, and viewers are more likely to click away in seconds.
Content is King:
Changes in Google’s algorithms last year made is harder for websites to rank as a result of generic link-building tactics. Instead, search engines are now looking for quality content. Aside from keywords and your services, you need to invest in content marketing to make your site shine. So make sure your website offers only the best, most valuable, and useful information. Make your content versatile, in that your site offers video, social media links, email marketing, blogging, and perhaps podcasts. Keep sentences short, and make keywords bold.
If you want to discuss more design ideas, and inquire about our website development services,
contact Einstein Marketing Group today.