Why Content Marketers LOVE Infographics

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How Your Business Can Use Video Marketing

The latest computer technology and enhanced web development tools are making it easier than ever to add video to your company website. However, many businesses aren’t sure just how to incorporate video into their marketing campaign. Einstein Marketing Group is here to offer ideas as to how you can utilize video technology into your social media and Internet marketing strategies.

1. Client Testimonials: Nothing is more believable than first-hand accounts from satisfied customers. You can offer video testimonials from real clients on your product and services page.

2. Conference/Webinar Broadcasting: Any meeting, speaking engagement or event can now be videoed and archived on the web forever. Showcase you company in action, whether it be the launching of new product, speaking at a industry convention, a Q&A with customers, or just a “How-To” demonstration of your products and services.

3. Company overview: Showing the culture of your company will humanize it to the audience. Remember, customers are more likely to buy from a business they feel is trustworthy. Also, having video that offers an inside glimpse of your business can also help from a recruiting standpoint.

4. Viral advertisements: If you are clever enough to create something memorable and unique that taps your audience’s emotion, then chances are it will be shared across social media again and again.

5. Broadcast public relations stories: Customers don’t just want to read about interesting things, they want to see them. Consider posting video if your company is honored for industry achievements, or receives a high recognition for a service.

Videos can be great marketing tools because of the power of social media sharing. One video can be posted to all of your social media accounts, in addition to being embedded onto your company website. Also, the more engaging or interesting your video content, the more likely your followers will share it with their circles.

Contact Einstein Marketing Group today to discuss your video marketing ideas and how to incorporate them into your website development.

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Viral Marketing and Puppy Dog

Last week, a father presented a seemingly impossible challenge to his five children: Get 1 million Facebook likes, and he would adopt them a new puppy. Much to the surprise of everyone, it took only thirteen hours for the kids’ social media plea to go viral and reach their goal. By Friday, a second Facebook post by the family had gone viral. It was a picture of the children posing happily with their new family pet.

Viral marketing is one that captivates the audience and spreads like wildfire all on it’s own. Social media internet marketing strategies have made viral marketing campaigns all the rage in the past few years.

What can every business learn from the case of the Facebook puppy challenge? You should create marketing content that people will care about. In order for a concept to catch steam, it has to first elicit some sort of emotion from the public. A viral marketing campaign works because it makes people feel extremely happy, or sad, or concerned, or because it’s controversial or laugh-out-loud funny, and just so unique that it compels masses of viewers to immediately hit the “share” button.

Another important key to a successful viral ad is that it must tie into your business. A viral marketing campaign will only serve it’s purpose if you get something out of it in the end. Whether it’s the promotion of a new product or worldwide name recognition, you need to make sure there is a direct link in the content that is ultimately marketing your products.

Contact Einstein Marketing Group today to discuss your marketing strategy for 2013!

Follow Einstein Marketing Group on Twitter!