Crafting a Successful Email Subject Line

A recent study by research company Radicati reveals that people receive an average of 100 emails per day. But how many of those emails get opened? Arguably the most important part of an email, the subject line, directly impacts how many emails are opened and read. To help you increase your open rates (for marketing, business or personal use), we’re sharing our three email tips to pique the interest of your reader.

  1. Limit Punctuation:  If using punctuation, use no more than two per subject line. Using more increases the spam rating of your email.
  2. Short and Sweet:  The general rule is to be less than 50 characters while giving your recipient a reason to read further.
  3. Use the 5 most persuasive words in the English language:
  • You
  • Free
  • Because
  • Instantly
  • New

For email marketing and other full-service marketing and public relations services, please contact EMG at 443-249-3245 or visit www.EinsteinMG.com


Transformation Tuesday!

Our client, Verus Group LLC, before & after website redesign







Let Transformation Tuesday inspire you to get a makeover! Would you like to re-design YOUR company website? Contact us today!


Four Tips to Making a Visual Statement on the Web

The Internet was created as a means of sharing mostly written information, but it has evolved into a highly visual media where images are king. Earlier this year, the photo social media website Instagram surpassed Twitter for daily active mobile users, and photos on Facebook generate 53 percent more likes than the average post. We now have Pinterest, PicMonkey, Tumblr and the Internet giant YouTube, and we’re certain there’s another one right around the corner.

With the popularity of visual media on the web, the old adage “show, don’t tell” definitely applies to internet marketing techniques. If you’re still focused on writing witty, informative posts on Facebook and Twitter, consider these tips to help shift your focus from words to pictures, and reach a greater audience in the process.

1. Create original content. Content is shared more than it is created; be the creator of original, thought-provoking visual content, and watch it go viral.
2. Post photos on Facebook. You will capture the attention of more people who are scrolling through their news feed if your message is visual.
3. Pin video clips to Pinterest and tweet pins to Twitter. The more you cross-pollinate your stuff, the more your audience grows.
4. Pack an emotional punch. Grab people by the heart and they won’t let go, they’ll share, tweet, pin and like your post.

If you want more answers to your internet marketing questions, get in touch with Einstein Marketing Group today.

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Five small biz marketing trends for 2013

The world of internet marketing has changed the game across all industries, particularly small businesses. As they strive to keep up with an ever-changing digital landscape, here are five small business trends to watch for in 2013.

1. No more boring websites. Your website can no longer remain stagnant and unchanging. It must have fresh content on it, and a continually revisited purpose driving it. It is not a virtual sign for your business; it is an online customer service resource, among other things.
2. SEO is your responsibility. The SEO game is changing as well, as search engines have gotten much more advanced. Keyword stuffing and inflated hyperlinks will no longer keep your site on top; in fact such tactics might have the opposite effect. It’s your job as a small business owner to stay abreast of these changes and continually work to optimize your website.
3. Support mobile visitors. We’ve said it before and we’ll say it again – the future of business is mobile. People are on their smart phones and tablets all the time, it’s what they’re using to search for businesses around them, get answers and buy things on the spot. You need to be there with them, or you’ll be left behind.
4. Email marketing lives on. Don’t believe those who say you can’t send out emails anymore. Having an opt-in email list gives you a high-quality list of potential and past customers who are already interested in what you’re selling. This is a valuable list, and catering to them in the form of e-newsletters, special deals and other treats will enhance your bottom line.
5. Get professional. Small business owners often find themselves wearing many hats. But it’s OK to admit you don’t understand all there is to know about SEO, or you’re not an adept social media marketing expert. Hire the right people to write quality blog posts, optimize your site, and connect with readers on social media outlets. You won’t regret it.

Ask us how Einstein Marketing Group can help you put your best foot forward in 2013.

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It’s time to take your website mobile

Does anyone remember when the business website boom began? It was a trickle at first, with a few cutting-edge businesses making the leap online while most of their peers sat back and doubted that a virtual presence was really necessary. “Everyone knows us already,” traditional businesses surmised. “Our presence is strong enough in the real world. This World Wide Web thing won’t last.”

But that “thing” became a movement, and that shift has changed the world, including every single one of those “brick and mortar” businesses. Today businesses who already have a solid online presence are now faced with a new question: Do we really need to make sure our website is mobile-friendly? And how much change does that mean we need to make?

To figure out the answer, think about the tech-driven world we now live in. Mobile Internet access now accounts for 10 percent of internet usage worldwide – and this has more than doubled over last 18 months. Consider these figures from Hubspot:

• 1.08 of the world’s 4 billion mobile phones are smartphones
• 29% of mobile users are open to scanning a mobile tag to get coupons
• QR code scans increased 300% in 2011 compared to 2010
• There was 103% growth in website traffic from smartphones from 2011-2012

If you’re convinced of the imperative of making your website mobile-friendly, the first step is to take a good, hard look at it. Access it from a smart phone. How does it look? What do you see? How difficult is it to navigate?

There are several strategies for how to design a mobile site and what to include. If you haven’t done it already, make this a part of your 2013 Internet marketing budget. At Einstein Marketing Group, we can help.

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Is blogging a thing of the past? Absolutely not!

In a digital world that advances at the speed of light, it might seem to some like business blogs are last year’s news. With the rapid rise of social media-as-marketing movement, some companies are abandoning their blogs in favor of more time tweeting and pinning. While having a broad range of tools and outlets for your marketing strategy is a good idea, we don’t think you should abandon your blog. In fact we’ll go one step further and say that those who think a blog is unhelpful to your business are either not blogging correctly, or not blogging at all.

There are a few key reasons why blogs are so beneficial to business. First of all, a blog is an easy, effective way to increase your Search Engine Optimization, bringing your business to the top of the heap when people search for topics related to whatever it is you do or sell. Twenty percent of Google searches are for local information, so optimizing your SEO strategy with a blog littered with targeted keywords will do wonders for the number of local people (read: future customers!) who find your site.

Secondly, blogs give you the opportunity to showcase your voice, to display your personality and connect with consumers on an informative and personal level. The right blog content will change the impression readers have of your business, particularly if content is kept fresh, entertaining and informed.

And those social media accounts you started, following the latest craze? Those are a great way to market and share your blog posts with your followers (and their friends). Remember, writing the blog is only half the job. You also have to spread the news of it to as many people as possible.

If you have questions about blogging and other forms of Internet marketing, contact Einstein Marketing Group today!

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Responsive content key to effective mobile website

Our last blog post talked about making sure your utility marketing campaign included responsive design and responsive content. But what does that really mean?

Responsive design is designing a website so that it responds to whatever device the user is viewing it on. It rearranges your website to work with a smartphone or tablet device, which makes for a much better user experience than the user trying to scroll through the clunkiness of a website that was designed to be viewed on a desktop-sized screen.

In order to create the right kind of responsive design, you have to think about the context of your users’ viewing habits. Why are they likely headed to your website in the first place? What are they doing in that moment? What are they most likely looking for? What will they pull up on your website that they can instantly and easily use?

This leads to the second feature, responsive content. Some website designers argue that responsive mobile website design should include all the content that is on your standard website, just in a different format. But that’s not necessarily the case. Unless your website is already pretty barebones (and let’s hope it isn’t), only some of it should show up in a mobile design. For instance, a user on a mobile device probably doesn’t need to read through all of your “About Us” content, but he or she might be looking for simple directions to your location, so those types of features should be prominently displayed. And make sure all the links work!

Basically, you want to give your users whatever information they’re most likely searching for in the easiest format possible. That means if they click on your phone number, it should bring up their phone function to call you. Remember, the easier and more intuitive you make it, the more likely they’ll click through and go from “visitor” to “customer.”

Let Einstein Marketing Group help with your internet marketing plan.

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Piggyback on others’ efforts to get your message out there

Getting your message across used to be easy. You could buy a TV or newspaper advertisement. You could pay for a billboard, create a radio spot, or put out a press release announcing a new product, service or prestigious award. But today consumers are inundated with information, and the price of traditional advertising and public relations has become too great when compared with the saturation of the market. In other words, there are not enough eyeballs seeing and focusing on those old tried and true forms of advertising to get your company noticed anymore.

Instead, you have to be visual and memorable without using precious time, effort and dollars spinning your wheels. You have to be smarter about your message and how and where you deliver it. A great way to do this in the digital age is to piggy-back on someone else. Here are a few suggestions:


  1. Write guest posts on other people’s blogs. Find websites and blogs that have established followers who double as potential customers, and use them to get your message, or at least your brand, out to their fan base.
  2. Establish yourself as a voice of authority on a particular subject, so that news media outlets come to you for quotes and opinions.
  3. Targeted relationship-building via social media marketing. Don’t just create your own great content (though definitely do that too), also ‘like,’ comment and follow others who are influential or have influential followers.

To get a public relations strategy that works for you, contact Einstein Marketing Group today! 


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Four Mistakes to Avoid When Building a Website

Thinking of building a better website? Here are four website development mistakes to avoid:

  1. Don’t complicate things. When you try to include too many large images and fancy graphics on a webpage, the page takes forever to load. In this “instant gratification” society, if your site doesn’t load quickly, forget it: Frustrated users will find a competitor whose site doesn’t take as long to wait for. Keep in mind, too, that more and more people are viewing your site from their mobile devices, so keeping things simple is really a must.
  2. Don’t crowd out your content. Often people think they need to put a little of everything on their homepage in an attempt to catch the eye of every visitor who might have a passing interest in some aspect of your business. But a catch-all site ends up looking clunky and confusing. Instead, focus on one very simple overlying message you want to get across, and keep the design and text straightforward enough to make sure that message is conveyed.
  3. Don’t copycat. When designing a new website, it’s tempting to research every competitor to see what the other guy is doing. But creating a site that looks like your competition keeps you from standing out. Don’t be afraid to forge a new path with your website development plan. After all, you want to stand out from the crowd.
  4. Don’t just sit there. Once the site is built, the real work begins. You can’t expect visitors to just happen upon your website; you need to have a strategy ready to market the site. You can advertise on big websites like Google and Facebook, and use social media to connect with users and draw them to your shiny new site.

For a website development plan that works on every level, get in touch with Einstein Marketing Group today!

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