Whether you are a small company or a large, well-known corporation, the number one way to get the word out about whom you are and what you do is through public relations. You may have an entire team dedicated to PR or maybe you’ve included it in your marketing plan. Either way, you know that it has value. By definition, it means establishing a relationship with the public – through advertising, press releases, marketing, word of mouth, online reviews, etc. A business needs some form of PR to flourish and grow.
According to Bitesize PR, there are several benefits to Public Relations.
Credibility. You want to be believable. You want to be trusted. Consumers are becoming less trusting and more skeptical about businesses. Advertising’s job is to sell. PR usually comes from free sources which lends to your credibility. A consumer is more apt to buy something that someone else gave an unsolicited 5 Star Review than something that is heavily advertised to be the greatest thing ever.
Target Market. We hear all the time in advertising and marketing that you need to know your audience. This is crucial with PR. Your PR plan can work with the right media sources to present your business and your products in front of the right people at the right time. If you are trying to launch a new financial product, buying advertising in a sports magazine may not be the best bet; however, having someone make an insightful statement about the benefits of your product during an economics or financial segment will earn you some attention.
Leads. Most small business owners do not have the time to canvass the neighborhood looking for consumers or calling people to spread the news about a new product. PR can help you gather some quick leads in a short period of time. A blurb about your new promotion shows up during the 6:00 news with information to call you, email you, visit your website, etc. People will remember that and jump on it. Even better if the media outlet also has a link on their website or social media feed. People can click and share. You get the leads.
Image. PR takes your business and puts it front and center for everyone to look at and admire. You do want to be seen and liked, right? A good PR program will create an image of your company and present it to the public. If your image is interesting and engaging, consumers will check you out. That’s a good thing.
Contact us today and we can help you enjoy the benefits of a good PR plan. Ask about our special offer to help you customize your PR plan.