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Visual Trends in PR

lightbox imageHow many times have you been looking at something online or in a printed document and an image caught your attention and made you stop and read what was going on or what the image was about? How many times have you skipped something completely because it didn’t have an image to break up the words or because there just wasn’t anything to really catch your interest?

If you aren’t using visuals in your marketing and public relations, then, unfortunately, you are missing an opportunity to catch the attention of a potential customer.

We have become a visually stimulated society. Brighter images. Bigger images. Large numbers of images. We love them. Infographics on Pinterest are very popular because they sum up an entire topic and/or pages of research into a concise and often entertaining visual.

PR NEWS advises that using visuals in PR is a growing trend for 2015. In a recent article on their website, they state that press releases, which are usually free of images unless it is a business logo, will evolve to include visual content to be more stimulating. The same article also goes on to state that video budgets will increase in 2015 as professionals strive to get their message across in ways that are more visual, like educational and informative videos. Many marketing agencies are producing quick value-added videos and clips to help their businesses promote services and products.

Meltwater.com chimes in with their own take on using the visual in PR – specifically, social media PR. They advise that adding attractive, relevant and compelling images to your social media campaigns will increase your exposure. Think of the routine status update on Facebook. You could post that you were launching a new product, all-text, and possibly get a few likes. However, if you post a photo of the new product along with the text, interest will increase and you have the possibility of more likes. Photos in a newsfeed make people stop and look. Words… not so much.

If you are unsure as to how to boost your public relations presence using visuals, we can help. How many is too many? How do you pick the right image to convey a message? When and where do you use them?

Contact us and we will help you create a visually stunning public relations plan that will make heads turn.

Ask us about our special offer that will help boost your overall PR.

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Benefits of Public Relations

folded-newspaperWhether you are a small company or a large, well-known corporation, the number one way to get the word out about whom you are and what you do is through public relations. You may have an entire team dedicated to PR or maybe you’ve included it in your marketing plan. Either way, you know that it has value. By definition, it means establishing a relationship with the public – through advertising, press releases, marketing, word of mouth, online reviews, etc. A business needs some form of PR to flourish and grow.

According to Bitesize PR, there are several benefits to Public Relations.

Credibility. You want to be believable. You want to be trusted. Consumers are becoming less trusting and more skeptical about businesses. Advertising’s job is to sell. PR usually comes from free sources which lends to your credibility. A consumer is more apt to buy something that someone else gave an unsolicited 5 Star Review than something that is heavily advertised to be the greatest thing ever.

Target Market. We hear all the time in advertising and marketing that you need to know your audience. This is crucial with PR. Your PR plan can work with the right media sources to present your business and your products in front of the right people at the right time. If you are trying to launch a new financial product, buying advertising in a sports magazine may not be the best bet; however, having someone make an insightful statement about the benefits of your product during an economics or financial segment will earn you some attention.

Leads. Most small business owners do not have the time to canvass the neighborhood looking for consumers or calling people to spread the news about a new product. PR can help you gather some quick leads in a short period of time. A blurb about your new promotion shows up during the 6:00 news with information to call you, email you, visit your website, etc. People will remember that and jump on it. Even better if the media outlet also has a link on their website or social media feed. People can click and share. You get the leads.

Image. PR takes your business and puts it front and center for everyone to look at and admire. You do want to be seen and liked, right? A good PR program will create an image of your company and present it to the public. If your image is interesting and engaging, consumers will check you out. That’s a good thing.

Contact us today and we can help you enjoy the benefits of a good PR plan. Ask about our special offer to help you customize your PR plan.

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Personalized Marketing is Key

With such a focus on the use of automation in marketing, it can be easy to lose sight of your goal as a marketer: to build a relationship with your prospective customer in an effort to ultimately get them to buy.

Our digital environment is here to stay however; beware of relying too much on technology. While companies like Pandora are able to grow without ever talking to a live person, is this a realistic approach for your small or medium sized business?

Recently, HelpScout, released a report on the “personalization” of marketing. It revealed that 70% of final purchases are dictated by how a person feels they are being treated as a customer.

Are you making your customers feel special? If not, someone else will! In fact, this survey also showed 59% of people saying they would happily check out a new company if they thought they would get a better customer service experience.

This is where traditional marketing tools like testimonials, birthday cards and thank you notes really help not only personalize your marketing efforts but also work hand in hand with your digital efforts as well. Also, if you are using “no reply” emails, consider replacing with emails from a real person within your company.

All of these personalization tools will help your prospective customers feel comfortable choosing you as the business to solve their problems.

 

Like what we have to say? Check us out at www.EinsteinMG.com

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Images that boost engagement

We have found that user engagement more than doubles when images are used on our client’s accounts.

Infographics, mobile uploads, and scenes from a business trip are just a few examples of attention grabbing pictures you can use to boost engagement on your social media pages. Check out our list below for more creative ideas!

1. Original Infographics
Your audience has a short attention span, so tell them a great informational story
quickly using pictures and graphics.

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2. Mobile Uploads
Scenes from a client’s TV shoots or hosted events are a great way to promote your brand
It also SHOWS your audience what you do instead of telling them.
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3. Before & After
You know why shows on HGTV are so successful? Because people LOVE seeing an amazing transformation right before their eyes. That is why before-and-after pictures make amazing visuals.

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Let us know if we can help you create even more original content.

Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.

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Understanding Pinterest’s Success

With over 70 million users, it’s easy to see why marketers are still loving what Pinterest can do for their business. Many brands have enjoyed huge success using boards to pin and sell products.

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So what makes Pinterest a great marketing tool? Simple: Images.Your audience LOVES pictures because of these key reasons:

• Social media posts with visuals receive 94% more page visits and engagement than those without.
• 60% of consumers are more likely to click on a business whose images appear in search results.
• Pictures express a product or idea quickly. Your audience has a cluttered screen, and pictures stand out among the monotony

If you aren’t already using Pinterest as a marketing tool, then what are you waiting for? Here are some ideas for getting started. To create a more detailed social media marketing plan, contact our pros today!

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Captivating your audience with Infographics

It’s time to face the facts: Our social media feeds and inboxes are literally CLUTTERED with updates, ads, and other solicitations from every man, woman and business under the sun. If you want to quickly grab your audiences attention, you had better be prepared do it with less words and more pictures.

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Marketing experts like to talk. But what all marketers need to know is that in 2014, it’s all about the visuals. An infographic is the perfectly simple way to add value to your online marketing campaigns by telling a story that easily catches your audience’s attention with few words, and bright colors and pleasing images.

So, what are infographics? They are innovative visualization marketing tools that allow you to display your content in a way that is attractive, interesting, simple, and easily understood. Studies show us that image is everything  when it comes to successful online marketing

Infographics are critical, especially if your online marketing goals include:

• Driving more traffic to your website
• Creating content that is more useful, unique, and shareable
• Capitalizing on the audience’s short-attention spans
• Increasing brand awareness
• Establishing yourself as an expert in your industry
• Increasing SEO

To find out how to get started on creating unique infographics that will tell the story of your products and brand, contact EMG today.

Are you wasting money on ineffective marketing campaigns? Einstein Marketing Group can solve that problem. Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.

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Wake up Your Sleeping Prospects

IMPORTANT: You should be taking these steps at the front end of your sales approach so that you don’t get to this point. However, sometimes the sleeping- prospect syndrome still happens.sleep-264475_640

1. Make a list of all the important questions (you didn’t ask). We get so excited when we see a new opportunity that we forget this is a business transaction. We need to have just as much information to make sure that this is as good a fit for us as it is for the prospect. Be sure to ask these questions at the beginning of every opportunity.

a. Budget: Ask, “What is your budget?” People are afraid to discuss money with their prospects, but this is a vital part of the process. Another way to ask is, “Do you have a budget to support this endeavor?”
b. Decision: Ask, “Besides you, who is part of the decision-making process?”
c. Timeline: Don’t ask, “When do you want to begin?” Instead, get buy-in from the prospect by asking, “In a perfect world, when would you like this product delivered?” By answering that question they are already visualizing the end-result you’ll deliver.
d. Criteria: Ask, “What criteria will you use to move forward in choosing me as your vendor?” “How are you going to make that decision?” “What are the components of the decision- making process for you?”

2. Personality. Can you identify with the prospect and the type of personality you are selling to? It is important to match your approach to your prospect’s personality type. (Research “DISC” to become skilled at recognizing personality types).

3. Don’t pressure the prospect. Everyone is feeling enough pressure right now; additional pressure from you will only make them run. Besides, you’ll start to sound anxious, and no one wants to do business with someone who is desperate.

4. How can you add value? If people do not feel as though they are receiving a good deal, you are not going to get their business. What are you offering that your competition isn’t? Can you give them something more?

Also, how is your product or service presented or packaged? Are you presenting it as a value-added benefit, or are you simply saying, “I am going to give this to you for free”? How you say it makes a difference. People don’t necessarily want to hear that they are getting something for free. Instead say, “You are valuable to me and because of that I am including [x] …”

5. Pick up the 30-lb telephone and call. Don’t hide behind email! Nothing beats having a real conversation with someone. Which leads right into Point #6 …

6. Clear up the silent confusion. When you do get the prospect on the phone, apologize for not being able to connect with him. This immediately relieves the stress and puts the ball in your court. Say, “Since I haven’t spoke to you in a while, I just want to let you know that my reason for calling is not to move the project forward. I am assuming you’ve already chosen another vendor, and I just want to make sure that I can keep you on my mailing list. Is that okay?”

7. Go for the assumptive “no” and allow the prospect to tell you otherwise. When you hear that he’s not made a decision yet ask, “What additional information do you need from me in order to feel more comfortable in making your decision?” This question will also help transition into the important questions from Point #1.

Let’s say that your prospect still isn’t budging. You’ve done everything but send a smoke-signal, and you still do not get a response. What do you do?

8. Get creative. No response via telephone? If it is appropriate for the prospect, send an attention-getting message. Send a shoe labeled “Trying to get my foot in the door” or a jam and muffin basket with a tag reading “I’m in a jam and really need to speak to you.” Your prospect will respond to you – guaranteed.

9. When all else fails, keep them on your mailing list. I have personally experienced a situation where it has taken me over a year to gain a client’s business. They just weren’t ready to make a decision. Keep them on your mailing list to continue the conversation.

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Is your Elevator Speech making you money?

Your hands are sweaty. You are standing awkwardly between your chair and the table. You silently clear your throat and quickly decide which version of your 30- second commercial you are going to recite.

It’s your turn to stand up and give your elevator speech to a room full of people that you know darn well will most likely not pay attention to what you are saying. They’re too busy thinking about what they are going to say or whispering to their neighbors.

Oh the joys of networking luncheons. Yeah, we’ve all been there before.

After attending a recent networking event, I began to wonder if an elevator speech is even necessary. I knew the answer. Of course it was necessary. I realized that I needed to get excited about giving my 30-second commercial. After all, if I wasn’t conveying interest and excitement in my work, how could I expect to peak someone else’s interest?

I began researching 30-second commercials and elevator speeches on the internet and came across a pretty cool video on YouTube.

While the video narrator suggests the reason for an elevator speech is to gain interest from investors, I believe you can use your elevator speech in a variety of ways including:

• Introduction at Networking Events
• Marketing Materials
• Newsletters
• Blogs
• Email Signature Line
• Back of Business Cards

Are you excited about your 30-second commercial? Do you incorporate it into any of the above-mentioned items?

If you are refining your elevator speech and would like a copy of the Six Questions Your “Elevator Pitch” Must Answer delivered directly to your inbox, fill out this form today!

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Happy Mother’s Day!

Einstein Marketing Group is proud to be a successful business that operates because of several hard-working women who also happen to be MOMS. What better week to highlight the amazing women of the EMG team!

Our “About Us” page states:

 The foundation of all successful businesses is a solution to a problem. If marketed correctly, this solution can take you places you never imagined were possible.

Couldn’t our philosophy for business also be applied to the all-important job of being a Mom?

We asked our employees, “If a genie in a lamp could grant you three wishes this Mother’s Day, what would you ask for?”

Julie Taylor, Owner & President, and mother of one: 

·         Sleep!

·         Membership to a CSA

·         Day at the Spa

Kerry Weber, Director of Online Marketing, and mother of two:

·         Sleep!

·         For my kids to get along every single day for the rest of their lives

·         No more gray hairs

Lisa Zisko, Social Media Manager, and mother of one:

·         To have more than 24 hrs in a day

·         To remember beautiful memories more vividly

·         To get more sleep!

Clearly, our panel of working Moms would not be where they are today with the help of caffeine! So, what are you wishing for this Mother’s Day

Are you wasting money on ineffective marketing campaigns? Einstein Marketing Group can solve that problem. Smart businesses deserve a genius marketing team. We’d like an opportunity to become yours.

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5 Reasons Sales Hates You, Marketing

You are a Marketing professional and you think you are very good at your job. The problem is, you don’t understand why Sales hates you. Chances are it’s because of one or ALL of the reasons below:

5. You are wasteful
Sales is probably resentful if you spend too much money on useless tchotchke’s their customers don’t want, or because you waste time at marketing schmooze-fests instead of lead-generating trade shows.

4. You think you ARE the brand
Marketing is indeed responsible for crafting the company’s image and message, but a company’s branding is more than just a clever logo and a tagline. While one of your essential roles is to help expand the brand’s awareness in the marketplace, you alone do not make up the brands identity. In fact it is customer relations, culture of employees, and ways in which the company demonstrates how they value both is ultimately what defines the brand. You’d be remiss to think otherwise.

3. You think you don’t need Sales
Please don’t think your promotions are enough to generate sales without the help of a talented Sales department. In business, it’s not always as simple as the buyer seeing a clever marketing piece and then choosing to make a purchase. There are many stages to the buying cycle and it’s the salesperson who walks with the buyer through each phase to ultimately convince them to make a purchase.

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2. Your definition of success if wrong
Marketers tend to get caught up in data, rather than results. Sales will resent the fact that you care more about earning a No. 1 keyword ranking rather than determining how much that metric actually contributes to the bottom line.

1. You think you can do their job
Having a Marketing degree does not make you an honorary expert in Sales. While Marketers might be well-versed at consumer research, data analysis, product development, and creating leads, they are not a Salesman. A highly trained Sales person is much better at one-to-one interaction, relationship building, persuasive communication, and fulfilling demands.

Are leads being clearly defined, and the customer’s feedback being heard? If you would like more information about improving the relationship between your Sales & Marketing team, don’t hesitate to contact us today.