Creating the perfect marketing budget is becoming a more complicated process each and every year. There are so many aspects to consider when trying to determine where those almighty dollars should go.
Marketers have to consider future costs for: website design, PPC, sponsorships, social media initiatives, market research, PR, traditional marketing and so much more. The good news is, we now have more sophisticated analytical tools than ever at our fingertips, and that makes it’s easier to determine where your biggest ROI has been.
While some of these categories may be subjective depending on your market and objectives, we think there are some line items that should be a priority in EVERY marketer’s 2014 budget. They are:
Getting your business found on search engines is a MUST in 2014. In recent years, changes to Google algorithms have been an SEO game-changer. Now, to continue ranking high in the SERPS you must to have great content, PERIOD. And that means putting dollars towards getting it.
Another priority should be SEO. While this area of marketing is in the same family as content development, we consider it a separate budget category because there are other elements that go into it. For example, you have to paying a web developer to make sure your site pages are optimized, and use a strategist who knows the best keywords to implement in social profiles. There’s also the time and research it takes to learn how to maximize new social sharing channels, and the latest option for marketers to now purchase paid/boosted status updates.
You also have to consider what analysis software to purchase for 2014. The free stuff, like Google Analytics, is great. However, you might also need to upgrade your email newsletter service provider package to include more files and attachments, or to get better metrics on click reports. You might also need to upgrade any LinkedIn accounts to get a better idea of how many people are viewing your profile.
So, what do you think are the biggest budget priorities for marketers in 2014?
For this and more information about prioritizing your marketing dollars, please contact Einstein Marketing Group today!