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Use those Summertime photos in your marketing

summer time marketing pictures

 

Posting pictures helps to humanize your brand and increases interest. People like pictures so post as many as you can…with or without clever descriptions

Here’s some Facebook photo stats provided by Kissmetrics that will blow your mind. Posts with pictures get:

  • 53% more likes
  • 104% more comments
  • 84% higher click-through rates

Are you having a creative block? Here’s our blog on what types of images are perfect for engaging your readers.

Shorter posts also get 63% more engagement

Remember that meaningful, self explanatory pictures are best, because our audience has limited attention spans. Readers appreciate a clever message that can be delivered quickly and tell us what we need to know without taking up too much of our time.

Summer is a time when everyone wants to think about relaxing, vacations, beaches, boundless energy, all- day fun and happiness.  Smartphone technology makes it possible for us to snap photos and share them in an instant. With that in mind, what types of photos would work well to help drive your summertime marketing promotions?

  • Picture of something  ice cold and refreshing during a heatwave
  • Pictures that can only be taken during the summer — i.e. a sunset over a 6-foot high corn stalks, a child splashing in a public fountain, traffic backed up at a highway beach exits, etc.
  • Ask your followers and fans to share THEIR summer time photos on your timelines.  People love to share their pics, and they love getting “likes” even more.

For this and more ideas on summer time marketing plans, please follow EMG on TwitterContact us today to get a free social media consultation for your business!

 

 

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6 Ways to Boost Your Sales by 19%

A recent infographic published by MarketingProfs states: companies that are adept in personalized marketing see a 19% boost in sales.  I am sure you will agree that increasing sales by double digits sounds enticing. So, what can you do right now to accomplish this?

Prospecting Phase

Send all of your email messages from a real person, not a company.   Your emails (even the automated ones) should come from an actual person, not an “info@” or “marketing@” email address. In addition, consider adding his/her photo to the signature line.

Personalize your message.  Targeting your message to the audience helps to increase response rate. The first step in creating a targeted campaign is to segment your database. Segmentation could be by industry, job title or geography. Whatever you choose, use the language that particular person uses and identifies with.

Create targeted landing pages toward different segments.  Customize the language and message on your landing pages to address the specific need of that particular segment, and do this for each segment.

Appointment Phase:

Identify the prospects personality type.  Whether you use Dominance/Consciousness/Influence/Steady or Driver/Expressive/Analytical/Amiable, identifying the prospects personality type then crafting your sales pitch to mirror it helps to move the sales process along quicker.

Sell today, educate tomorrow.  Your goal is to find out why, and under what circumstances, the prospect would buy from you. Put your “educating” responsibilities to the side. Instead; consider starting your personalized message with a question in an effort to get the prospect to open up about the issues they are facing.

Send a hand written thank you note.  This is not an old fashioned technique! Sending a hand written thank you note to someone who made time in their schedule to meet with you gives your prospect another reason to think about you, your company and how you can solve his/her problems.

 

All of these personalization tools will help your prospective customers feel comfortable choosing you over your competition. If you are interested in learning how to implement any or all of the above, feel free to contact us: Julie@EinsteinMG.com or 267-879-9478.

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Social Media That Generates the Most Leads

Social Media That Generates the Most Leads

When it comes to leads, you need to ask yourself – which is more important? Quality or quantity?

Lead generation is key and it’s about generating good quality, targeted leads rather than focusing on the volume of leads.

Using social media to generate leads has become crucial for businesses. LinkedIn, Twitter, Facebook and Google+ are the most utilized by businesses, and LinkedIn ranked the highest for lead generation based on an infographic produced by Smart Insights.

To be effective with social media, a business needs to treat it as a key part of its overall content marketing strategy. Social media becomes a place where high-value content is distributed.

Content needs to be entertaining, informative, and worthy. You want people to come back for more. Even more important, you want people to email or call you for your services.

Format and delivery method also matters. A brief entry and photo that works on Facebook may not necessarily work on LinkedIn, while an image you post to Google+ won’t necessarily go over well on Tumblr, and so on.

Do you want to offer specials via Facebook? Do you want to participate in group discussions on LinkedIn? Do you want to expand your circles on Google+?

Social Media

It may seem daunting to come up with exactly what you want and when you want it.

There is an art to promoting your business using your website, blog, newsletter and social media presence.

Einstein Marketing Group can help you identify the channels you wish to use and how often.

Contact us today to review your social media plan and see how we can help you draw in more leads and customers.

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Let Einstein Marketing Group Make Your Blog Stand Out

We recently invited you to consider adding an e-newsletter to your communication repertoire in order to maximize lead potential.

Now, we want to discuss another opportunity – blogging.

keyboard

Unless you’ve had social media blocked for the past five years or so, you’ve probably heard of blogging. It seems like everyone has one these days, and you should, too. It’s one of the easiest ways to draw in an audience, share your point of view, be “up to the minute” with product and service announcements and provide a lead-in to your e-newsletter or other publications.

A blog is more “user friendly” and uses language that may be less formal than other forms of communication and may appeal to clients who enjoy that kind of writing style. It also appeals to clients who may have a blog themselves and know how useful it is. Just like with your e-newsletter, you can use the blog to generate leads and potential clients.

Writing a blog post comes naturally to some and not so naturally to others. That’s where Einstein Marketing Group can help.

We can write the blog for you based on your marketing strategy and vision and then upload it to your site on your schedule. You can provide topics or enlist our help with generating topics for you.

Contact Einstein Marketing Group today to delve into the blogosphere.

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Using Your Newsletter to Generate Leads

The visit counter on your website indicates that people are coming to your site; however, the number of clients and new customers are not increasing.

How do you get those people who stop by your site to become a consumer base for your business to tap into for future clients?

Your newsletter.

Since the invention of Twitter, Facebook, LinkedIn, and other social media sites, the newsletter is often overlooked as a tool for generating leads. Those avenues are not to be overlooked or ignored, but the newsletter is still a valuable source of information about your company, your products, your goals and your mission. It is an incredible tool for gathering names, email addresses and other contact information as well.

How many times have you read a newsletter and then entered your email address into the “Subscribe” box? You were someone’s lead. It’s that simple. It can be that simple for you as well.

Subscribe

Writing a newsletter may seem daunting. It doesn’t have to be. That’s where Einstein Marketing Group can help you.

We can write the newsletter for you, upload it to your site on your schedule and then perform the behind the scenes maintenance such as:

  • Tracking opens, views, opt-outs and bounces
  • Make follow up calls after each e-newsletter is sent
  • Include a coupon

Contact Einstein Marketing Group today to start tapping into a new pool of potential customers.

 

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Elevate your business in LinkedIn Groups

linkedin groups

LinkedIn is the social network for professionals. It’s the only social channel where you can network, recruit, establish yourself as an industry leader, find new customers, or job hunt. But there’s more to LinkedIn than just setting up a profile and connecting with colleagues and customers.

Here’s our top 3 ways you can use LinkedIn Groups to improve your business:

1. Join groups to find customers and prospects If you are a mortgage lender, it makes sense to join a group that caters toward real estate agents and investors. You can advertise your services in the “promotions” page, and even share links to your site and contact information.

2. Establish yourself as an expert in the field There’s a group for every professional niche. Be sure to  join and actively participate in groups with others in your field. If you work in property management, there are forums specifically for landlords and PM’s. By joining such a group and posting relevant content like blogs, articles and advice relevant to the industry, you will set yourself apart from others in the marketplace as a thought leader.

3.  Market research LinkedIn Groups are also a great place to get feedback and new ideas. You can poll Groups of target customers or industry insiders in order to gain more information on ways to improve your products and services.

For this and more information on how to utilize LinkedIn to improve your business, please contact us today.  Follow Einstein Marketing Group on Twitter! 

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Managing those exaggerated LinkedIn endorsements

 

LinkedIn endorsements are a great way to show off the variety of skills your’ve acquired in the workplace.  However, sometimes we get endorsed for random skills that we never knew we had…and skills we’ve never actually learned.

This is one of the  flaws with LinkedIn’s profile Endorsement feature. Since most of us want to keep our profiles accurate, we hope to be endorsed for skills that are actually relevant to what we do for a living. Unfortunately,  sometimes LinkedIn politely suggests our colleagues endorse us for skills that are not quite on the mark.

Here’s how to deal with those endorsements that might be a slight exaggerations of the truth.

First, make sure you’ve completed the “skills” section yourself with the keywords that best fit your abilities. LinkedIn is about establishing your credibility in the workplace, so it’s up to you to get the ball rolling with selecting the correct skills’ descriptions that will be prominently featured.

LinkedIn endorsements

You can also go through your profile every so often and remove skills that are not a match to your experience. Some colleagues will inadvertently just click on whatever tag word LinkedIn suggests, and perhaps they don’t realize it’s actually not something in your repertoire. Thankfully, LinkedIn offers a “Manage Endorsements” option that allows you to show/hide whichever skills you choose. It’s important to review this every so often for accuracy.

Lastly, make sure you return the favor to your own connections. Don’t endorse someone for a skill if you aren’t sure they possess it. Just because LinkedIn suggests it, doesn’t mean it fits. Guessing doesn’t do much for your own credibility, and your colleagues won’t appreciate having to go the extra step to edit/hide/amend their own profile, either.

For this and more ideas on how to maximize your LinkedIn profile, contact EMG today! 

 

 

 

 

 

 

 

 

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Make your summer marketing campaign sizzle

summer marketing campaigns

Do you find it hard to be creative in summer? Perhaps it’s the longer days, an impending vacation, or just lots and lots of sunshine coming through the window. You are not alone. It’s much easier to brainstorm about fantastic new promotions in the middle of winter – when you aren’t daydreaming about this weekend’s boat ride or mojito.

Here are some ideas to help put a bounce your summer marketing campaigns:

Get some “cool” promotional items

Not cool as in “awesome,” but cool as in ICE cold. Try giving away items such as handheld fans, water bottles, koozies – things that people will actually USE in the summer months. If they use it, they will see your brand info.

Tie in with major summer events

While you can’t use a trademarked event like the World Cup to promote your business, you can beat around the bush. Building a promotion around the event such as, “Got Soccer fever? Show your USA pride! All red, white and blue items are on SALE!” This is not an actual infringement – and the general public is smart enough to make the connection.

Do something that can only be done in summer

Plan things that can only be enjoyed during the warmest months of the year. Try chartering a fishing boat to take out some clients, or host a mixer at a local beach. If you are thinking about a giveaway, then consider tickets to a baseball game or fancy grilling accessories. These are things people can only enjoy during this time of year, and it gets them excited to participate.

What are your great ideas for summer promotions? Share below!

For more ideas about ramping up your summer marketing, contact Einstein Marketing Group today!

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Facebook new algorithm stumps marketers

When Facebook rolled out their new algorithm earlier this year, many businesses (and people) were frustrated when they realized that certain updates were now essentially being “hidden” from their newsfeeds. This happened because as Facebook has gotten better at determining your “likes,” it now tweaks what you see, and don’t see.

This change was partially an effort to give you more of what (they think) you want, but also subtly their way of telling businesses they need to pay for boosts if they want their updates to be visible. After all, Facebook is a business and businesses like to make money. The downside to this is small businesses have lost a large chunk of their organic reach, making them almost invisible to their followers.

So, now what?

The only sure-fire method to get your updates seen is to bite the bullet and pay to boost. Social Media Examiner put out a great article  recommending when to boost or pay to advertise on Facebook.

Another trick that has been touted on the marketing blogs suggests that businesses utilize the new “Trending Topics” on the home page.

Facebook Trending Topics page

These are the most talked about subjects currently happening on Facebook, and chances are if you work them into your status updates then more people will see you. Incorporating relevant #hashtags with the trending topics will also boost visibility in Facebook SERPS.

Have you noticed a recent drop-off in organic reach? Is your business considering adding money to the marketing budget to pay for Facebook boosts? Let us know how your social media marketing strategy has changed given the recent updates.

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Is your Message Being Damaged by the Medium?

Every marketer knows that in 2014, content is king. However, a recent report by the Content Marketing Institute claims that only 36% of marketers who use content feel that they use it effectively. So, what are the other 64% doing wrong?

The experts at socialmediatoday.com claim the problem is not that marketers aren’t producing great content, it’s just that they “lack a distribution strategy.” There seems to be a huge disconnect between being able to write an effective marketing campaign, and then knowing how to properly distribute the message. While your content may in fact be great, the medium you’ve chosen could be totally wrong.

Dead End

Is your message going nowhere fast?

So how can this be corrected? The answer is simple: Select your distribution channels as meticulously as you’ve chosen the words of your campaign. More simply put: If your clients aren’t on Facebook, then stop wasting time on Facebook.

Socialmediatoday.com says we’re spending too much time and money creating content, and not enough time or money figuring out how to broadcast it properly. Perhaps you don’t need five blog posts per week. You just need one or two blog posts that are strategically positioned into the proper mediums where the message is guaranteed to reach your target audience.

Don’t get caught up in the social media trap of trying to be on every network at the same time. No two social sites are alike, and thus should not be treated as such. You need to figure out what is going to be a best fit for your business.

For more information about identifying the proper social channels for your products and services, and to find out how to build exciting marketing content that will support your sales efforts, contact Einstein Marketing Group today!