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Social Media That Generates the Most Leads

Social Media That Generates the Most Leads

When it comes to leads, you need to ask yourself – which is more important? Quality or quantity?

Lead generation is key and it’s about generating good quality, targeted leads rather than focusing on the volume of leads.

Using social media to generate leads has become crucial for businesses. LinkedIn, Twitter, Facebook and Google+ are the most utilized by businesses, and LinkedIn ranked the highest for lead generation based on an infographic produced by Smart Insights.

To be effective with social media, a business needs to treat it as a key part of its overall content marketing strategy. Social media becomes a place where high-value content is distributed.

Content needs to be entertaining, informative, and worthy. You want people to come back for more. Even more important, you want people to email or call you for your services.

Format and delivery method also matters. A brief entry and photo that works on Facebook may not necessarily work on LinkedIn, while an image you post to Google+ won’t necessarily go over well on Tumblr, and so on.

Do you want to offer specials via Facebook? Do you want to participate in group discussions on LinkedIn? Do you want to expand your circles on Google+?

Social Media

It may seem daunting to come up with exactly what you want and when you want it.

There is an art to promoting your business using your website, blog, newsletter and social media presence.

Einstein Marketing Group can help you identify the channels you wish to use and how often.

Contact us today to review your social media plan and see how we can help you draw in more leads and customers.

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Facebook new algorithm stumps marketers

When Facebook rolled out their new algorithm earlier this year, many businesses (and people) were frustrated when they realized that certain updates were now essentially being “hidden” from their newsfeeds. This happened because as Facebook has gotten better at determining your “likes,” it now tweaks what you see, and don’t see.

This change was partially an effort to give you more of what (they think) you want, but also subtly their way of telling businesses they need to pay for boosts if they want their updates to be visible. After all, Facebook is a business and businesses like to make money. The downside to this is small businesses have lost a large chunk of their organic reach, making them almost invisible to their followers.

So, now what?

The only sure-fire method to get your updates seen is to bite the bullet and pay to boost. Social Media Examiner put out a great article  recommending when to boost or pay to advertise on Facebook.

Another trick that has been touted on the marketing blogs suggests that businesses utilize the new “Trending Topics” on the home page.

Facebook Trending Topics page

These are the most talked about subjects currently happening on Facebook, and chances are if you work them into your status updates then more people will see you. Incorporating relevant #hashtags with the trending topics will also boost visibility in Facebook SERPS.

Have you noticed a recent drop-off in organic reach? Is your business considering adding money to the marketing budget to pay for Facebook boosts? Let us know how your social media marketing strategy has changed given the recent updates.