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6 Ways to Boost Your Sales by 19%

A recent infographic published by MarketingProfs states: companies that are adept in personalized marketing see a 19% boost in sales.  I am sure you will agree that increasing sales by double digits sounds enticing. So, what can you do right now to accomplish this?

Prospecting Phase

Send all of your email messages from a real person, not a company.   Your emails (even the automated ones) should come from an actual person, not an “info@” or “marketing@” email address. In addition, consider adding his/her photo to the signature line.

Personalize your message.  Targeting your message to the audience helps to increase response rate. The first step in creating a targeted campaign is to segment your database. Segmentation could be by industry, job title or geography. Whatever you choose, use the language that particular person uses and identifies with.

Create targeted landing pages toward different segments.  Customize the language and message on your landing pages to address the specific need of that particular segment, and do this for each segment.

Appointment Phase:

Identify the prospects personality type.  Whether you use Dominance/Consciousness/Influence/Steady or Driver/Expressive/Analytical/Amiable, identifying the prospects personality type then crafting your sales pitch to mirror it helps to move the sales process along quicker.

Sell today, educate tomorrow.  Your goal is to find out why, and under what circumstances, the prospect would buy from you. Put your “educating” responsibilities to the side. Instead; consider starting your personalized message with a question in an effort to get the prospect to open up about the issues they are facing.

Send a hand written thank you note.  This is not an old fashioned technique! Sending a hand written thank you note to someone who made time in their schedule to meet with you gives your prospect another reason to think about you, your company and how you can solve his/her problems.

 

All of these personalization tools will help your prospective customers feel comfortable choosing you over your competition. If you are interested in learning how to implement any or all of the above, feel free to contact us: Julie@EinsteinMG.com or 267-879-9478.

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Captivate your Audience with Personalized Marketing

Marketing MessageAs the amount of good (and free) content increases, the competition for audience attention increases. Therefore; producing great content isn’t enough anymore to create a lasting impression.

We’ve compiled three tried and true ways to help you connect with your audience by personalizing your marketing message.

  • Utilize Existing relationships:  Do you have a handful of people with whom you have a good working relationship? If so, link to their content and ask them to linkback to yours.

 

  • Respond to mentions:  Avoid using automation when responding to tweets. Remember, not all ‘mentions’ are positive so it’s important to be able to analyze the true meaning before responding.

 

  • Craft pitches to individual publications:  If you are trying to get your company’s name in the spotlight, be sure to customize your pitch based on the publication as well as the reporter. Don’t send mass/generic emails! Be sure all content is easy to read and conveys why the reporter should choose you as his/her source.

 

 

What steps does your company take to personalize their message? Share your best practices below!

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Let Einstein Marketing Group Make Your Blog Stand Out

We recently invited you to consider adding an e-newsletter to your communication repertoire in order to maximize lead potential.

Now, we want to discuss another opportunity – blogging.

keyboard

Unless you’ve had social media blocked for the past five years or so, you’ve probably heard of blogging. It seems like everyone has one these days, and you should, too. It’s one of the easiest ways to draw in an audience, share your point of view, be “up to the minute” with product and service announcements and provide a lead-in to your e-newsletter or other publications.

A blog is more “user friendly” and uses language that may be less formal than other forms of communication and may appeal to clients who enjoy that kind of writing style. It also appeals to clients who may have a blog themselves and know how useful it is. Just like with your e-newsletter, you can use the blog to generate leads and potential clients.

Writing a blog post comes naturally to some and not so naturally to others. That’s where Einstein Marketing Group can help.

We can write the blog for you based on your marketing strategy and vision and then upload it to your site on your schedule. You can provide topics or enlist our help with generating topics for you.

Contact Einstein Marketing Group today to delve into the blogosphere.

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Using Your Newsletter to Generate Leads

The visit counter on your website indicates that people are coming to your site; however, the number of clients and new customers are not increasing.

How do you get those people who stop by your site to become a consumer base for your business to tap into for future clients?

Your newsletter.

Since the invention of Twitter, Facebook, LinkedIn, and other social media sites, the newsletter is often overlooked as a tool for generating leads. Those avenues are not to be overlooked or ignored, but the newsletter is still a valuable source of information about your company, your products, your goals and your mission. It is an incredible tool for gathering names, email addresses and other contact information as well.

How many times have you read a newsletter and then entered your email address into the “Subscribe” box? You were someone’s lead. It’s that simple. It can be that simple for you as well.

Subscribe

Writing a newsletter may seem daunting. It doesn’t have to be. That’s where Einstein Marketing Group can help you.

We can write the newsletter for you, upload it to your site on your schedule and then perform the behind the scenes maintenance such as:

  • Tracking opens, views, opt-outs and bounces
  • Make follow up calls after each e-newsletter is sent
  • Include a coupon

Contact Einstein Marketing Group today to start tapping into a new pool of potential customers.

 

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Make your summer marketing campaign sizzle

summer marketing campaigns

Do you find it hard to be creative in summer? Perhaps it’s the longer days, an impending vacation, or just lots and lots of sunshine coming through the window. You are not alone. It’s much easier to brainstorm about fantastic new promotions in the middle of winter – when you aren’t daydreaming about this weekend’s boat ride or mojito.

Here are some ideas to help put a bounce your summer marketing campaigns:

Get some “cool” promotional items

Not cool as in “awesome,” but cool as in ICE cold. Try giving away items such as handheld fans, water bottles, koozies – things that people will actually USE in the summer months. If they use it, they will see your brand info.

Tie in with major summer events

While you can’t use a trademarked event like the World Cup to promote your business, you can beat around the bush. Building a promotion around the event such as, “Got Soccer fever? Show your USA pride! All red, white and blue items are on SALE!” This is not an actual infringement – and the general public is smart enough to make the connection.

Do something that can only be done in summer

Plan things that can only be enjoyed during the warmest months of the year. Try chartering a fishing boat to take out some clients, or host a mixer at a local beach. If you are thinking about a giveaway, then consider tickets to a baseball game or fancy grilling accessories. These are things people can only enjoy during this time of year, and it gets them excited to participate.

What are your great ideas for summer promotions? Share below!

For more ideas about ramping up your summer marketing, contact Einstein Marketing Group today!

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Why Content Marketers LOVE Infographics

Click to enlarge

Click to enlarge

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Marketing Budget categories you can’t ignore

Creating the perfect marketing budget is becoming a more complicated process each and every year. There are so many aspects to consider when trying to determine where those almighty dollars should go.

Marketers have to consider future costs for: website design, PPC, sponsorships, social media initiatives, market research, PR, traditional marketing and so much more. The good news is, we now have more sophisticated analytical tools than ever at our fingertips, and that makes it’s easier to determine where your biggest ROI has been.

While some of these categories may be subjective depending on your market and objectives, we think there are some line items that should be a priority in EVERY marketer’s 2014 budget.  They are:

Content Development

SEO

Analysis software

Getting your business found on search engines is a MUST in 2014. In recent years, changes to Google algorithms have been an SEO game-changer. Now, to continue ranking high in the SERPS you must to have great content, PERIOD. And that means putting dollars towards getting it.

Marketers need good content

Content development should be a huge priority in 2014

Another priority should be SEO. While this area of marketing is in the same family as content development, we consider it a separate budget category because there are other elements that go into it. For example, you have to paying a web developer to make sure your site pages are optimized, and use a strategist who knows the best keywords to implement in social profiles. There’s also the time and research it takes to learn how to maximize new social sharing channels, and the latest option for marketers to now purchase paid/boosted status updates.

You also have to consider what analysis software to purchase for 2014. The free stuff, like Google Analytics, is great. However, you might also need to upgrade your email newsletter service provider package to include more files and attachments, or to get better metrics on click reports. You might also need to upgrade any LinkedIn accounts to get a better idea of how many people are viewing your profile.

So, what do you think are the biggest budget priorities for marketers in 2014?

For this and more information about prioritizing your marketing dollars, please contact Einstein Marketing Group today!

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Creating a 2014 Marketing Budget

The arrival of colder weather means it’s time to turn up the heat on finalizing your 2014 marketing budgets!

Whether you are writing a brand new marketing plan or tweaking an existing one, the first thing you need to do is examine what worked for your business in 2013.

2014 marketing budget

Everyone has ideas about the 2014 budget

 

So, where did the majority of your 2013 sales come from? Were some marketing tactics more successful for specialty products than others? Perhaps social media helped you in Q1, but it was a traditional materials like direct mail that was your ace-in-the-hole for Q3.

You also need to assess if there are any new markets or products that you’ll be break into during the New Year. If you plan to branch out in the coming months, then you’ll have take into consideration the costs for the time and resources it will take to launch new ad campaigns. This would be in addition to the costs to maintain the ones you already have in place.

Also, don’t forget to take into consideration any technology upgrades you anticipate for 2014. Everything from purchasing new smart phone apps, upgrading tablets, adding Cloud technology etc. could impact your overall operating budget for 2014.

Next week, we’ll get more in depth on how to budget your marketing dollars accordingly, and what trends the experts are seeing across the board in plans for 2014.

For this and more advice on creating a marketing budget, please visit our website at http://www.einsteinmg.com

 

 

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Email Marketing Statistics You NEED to know

Stop ignoring mail marketing! Here are some important statistics you MUST know before you abandon traditional marketing all together. Feel free to share!

First, remember this:

1. The median open rate of emails in North America is 17.1%

Use this as a benchmark to know if your email marketing campaign is performing well, or below average.

2. 88% of all smartphone users check email on their phones every day.

We keep talking about responsive web design [/2012/11/its-time-to-take-your-website-mobile/] and mobile optimization. This is just more proof to that effect. We’re including it just in case you weren’t convinced, yet.

3. For B2B companies, subject lines that contain the words “Money,” “revenue,” and “profit” perform the highest.

This is interesting because so many businesses think the best words are “free,” “discount” or “exclusive.”

4. Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%)

If you haven’t set up your company’s social media accounts yet, then you’re already one step behind. But once they are ready, it’s very easy to add social sharing buttons to your emails. If adding this one feature can improve click-through rates, then what are you waiting for?

Sources:
1. http://www.silverpop.com/Documents/Whitepapers/2013/WP_EmailMarketingMetricsBenchmarkStudy2013.pdf
2. http://www.pewinternet.org/Reports/2012/Mobile-Health.aspx
3. http://www.adestra.com/
4. http://www.getresponse.com/

If you want to discuss ways to improve your email marketing click through rates, or to discuss the best way to strategize your campaign, contact Einstein Marketing Group today!

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Email Marketing DON’Ts

This month, we’ve spent a lot of time discussing the importance of email marketing. Now that you’ve finally decided to begin using email as the next important element in your business marketing campaign, what are some mistakes to avoid?

First, don’t make your email look like spam. Studies show that readers are not fans of subjects that are personalized, nor those that include the word “free” (unless it’s talking about shipping) and anything typed in all caps. It makes the recipient skeptical. Plus, it cheapens your brand and your intentions.

Secondly, offer something useful. If your email doesn’t have a strong call-to-action or usable coupon, then it is probably pointless. The general population doesn’t have time for just informational emails about you, yourself, and your services. They want to know there is something in it for them, and you need to tell them why they need it.

Next, don’t forget to link back to your site. An email marketing campaign is only as good as the backlinks it generates to your landing pages. In other words, the leads you receive because people want to know more about your products and services. Without these links, you’ll have no idea what readers are interested in.

Lastly, make sure analyze everything. You have to be conscious of what content the readers are clicking on, what subjects get the most opens, and where the leads are coming from. If you are not tracking the data, then you are wasting your time. Email service providers can offer a plethora of information about what readers are doing with your emails. Your job is to use that knowledge and translate it into conversions.

If you want to discuss ways to improve your email marketing click through rates, or to discuss the best way to strategize your campaign, contact Einstein Marketing Group today!