Earlier this month, Pinterest finally stepped into the social media paid advertisement game by launching “promoted pins.” It’s the company’s first attempt at monetizing the wildly popular site, which is already estimated to be worth about $3.8 billion.
The idea of promoted pins is simple: Brands can now insert “pins” of their products or services into search results based on a user’s interests. The pins are subtle, and blend well with actual search results. The only difference in appearance from regular pins is a small icon in the corner indicating that one is a paid pin. They keep with the simplicity and easy-to-navigate style of the site because they do not stand out like pop-ups or banner ads. And because they are paired with a user’s interests, they are relevant.
This move comes as marketers begin to realize how effective Pinterest is for businesses. Many companies are reporting that website visits from Pinterest now account for half, if not more of all referral traffic when compared to other social media sites.
So what do you think about Pinterest’s paid pins? Is it something that could suit your business? Comment below!
For this and more information about how to incorporate Pinterest into your marketing plan this quarter, contact Einstein Marketing Group today!