0

How Pinterest is finally going to make some profits

 

Earlier this month, Pinterest finally stepped into the social media paid advertisement game by launching “promoted pins.” It’s the company’s first attempt at monetizing the wildly popular site, which is already estimated to be worth about $3.8 billion.

The idea of promoted pins is simple: Brands can now insert “pins” of their products or services into search results based on a user’s interests. The pins are subtle, and blend well with actual search results. The  only difference in appearance from regular pins is a small icon in the corner indicating that one is a paid pin. They keep with the simplicity and easy-to-navigate style of the site because they do not stand out like pop-ups or banner ads.  And because they are paired with a user’s interests, they are relevant.

This move comes as marketers begin to realize how effective Pinterest is for businesses. Many companies are reporting that website visits from Pinterest now account for half, if not more of all referral traffic when compared to other social media sites.

So what do you think about Pinterest’s paid pins? Is it something that could suit your business? Comment below!

For this and more information about how to incorporate Pinterest into your marketing plan this quarter, contact Einstein Marketing Group today!

 

 

 

0

Secret to Business Success on Pinterest

Want to know how the best companies market their products and services on Pinterest? We’re breaking down how the most popular brands have used the site to build huge followings:

 

Board with most repins: Better Homes and Gardens “Recipes We Love

The reason pinners love it: The content of this board is perfect for the way the site works.  Virtual “pinning” is a much more functional way of filing and organizing recipes than the old fashion method of stuffing hand-written cards and torn out magazine pages into a box.

Apply this tip to your business: Online marketers know that content is always king. Create pins that are useful to your audience so they’ll be more inclined to click an re-pin for later.

 

Board with most followers: LL Bean’s “Woodland Creatures

The reason pinners love it: This board is an anomaly because it is less about product, and more about photos of cute, cuddly animals. But most importantly, it says so much about the brand. LL Bean is based in Maine, and the board started out as a forum for sharing pictures of wildlife found in the backyards of this region.  The virality of the board helps drive loads of traffic back to the LL Bean website.

Apply this tip to your business:  Think outside the box. Sometimes your brand isn’t just about what products you sell, but it’s giving people a deeper, more meaningful look into what inspires you. Get your audience inspired as well.

 

Board with most likes: Swarovski’s “Wedded Bliss

The reason pinners love it: 93% of Pinterest’s users are women, and diamonds (among other sparkly things) are a woman’s best friend, right? This board is full of beautiful images featuring a large variety of anything and everything wedding-related — from hairclips, dresses, cakes, flowers, necklaces and much more.  Swarovski also places the Wedded Bliss board first in the lineup on the company’s Pinterest page to get more exposure.

Apple this to your business: You must use great pictures to have a shot at marketing success on Pinterest. Also, be mindful of how you organize your boards and offer great variety in the photographs. The Wedded Bliss board doesn’t just feature pictures of Swarovski crystal products – it features images of beautiful things related to the products to get pinners inspired.

 

For this and more tips on incorporating Pinterest into your marketing plan this quarter, please contact Einstein Marketing Group today!

0

Email Marketing: Make Sure You Are Doing It Right!

With 40% of all consumers now checking their email on a mobile device, it’s time to examine how to properly utilize email marketing in the year 2013.

According to marketing research firm MarketingSherpa, one small business increased clickthru rates 53% by launching a mobile version of its newsletters. In this case, responsive web design is a must. This includes making the site readable on smaller devices, and including large enough buttons will help the mobile user to easily access your links.

Email Marketing

A clever subject line will yield higher click through rates

Retailers and restaurants are finding “Daily Deal” coupons to be effective in their email marketing strategy, because consumers have to make a purchase that day in order to receive a discount. It’s an urgent call to action, which many customers are not willing to pass up.

Customers are also starting to prefer coupons via email because it saves them the headache of having to clip from an ad and remember to bring to a store. If a coupon can be accessed from the mobile device, it will be much easier to redeem.

Your subject line is everything. Most inboxes are crowded and customers will not bother to open an email if there isn’t anything relevant or an incentive to do so. You subject has to include a call to action to entice the reader to open the email. Be careful not to give away the entire subject though, or the recipient will not have any reason to click further.

If you have more questions about launching a successful email marketing campaign, please contact Einstein Marketing Group today!

0

How Online Reputation Management Affects Brand Awareness

With so many American’s wired to the internet 24/7 and everyone being on constant social overload, online reputation management has become more important than ever. For many businesses, trying to maintain their good name online is now becoming an integral part of their internet marketing strategy.

Companies are no longer limited to receiving feedback through their website or customer service departments. In 2013, information about your company’s services can be shared instantly on social media. Good or bad, it could become a hot topic of discussion for an audience of millions. Before your PR professionals even have time to blink an eye, there could be pictures, videos and scathing complaints that go viral in a matter of hours.

While, it’s unlikely a small business will be thrust into the spotlight because of poor online reviews, you should still be aware know how negative internet chatter can affect your reputation with present and future customers. There are several ways to approach customer complaints and online reputation management on a small budget:

First, you need to be on social media. Good or bad, people will talk about your business, so you need to have a channel where they can directly communicate with you on a 1-to-1. Don’t just troll the sites looking for mentions, but use them to also ask for feedback on products and services. It’s better to initiate the conversation because customers want to know that are always considering their needs.

You should also respond to any feedback given, good or bad. If someone leaves a negative review on Yelp or Twitter, then answer it. Apologize for whatever their bad experience might have been, and provide a solution or explanation for the complaint. Perhaps go even further, and ask for their personal contact info in a direct message if you need to send a coupon or refund as an apology. Likewise, if your company is praised for a product or service, make sure you thank the poster. Customers will appreciate seeing a human dialogue between you and the public. Remember to always answer your comments quickly, and in a polite manner.

If you have more questions about how to use social media for your company’s online reputation management, please contact Einstein Marketing Group today!

http://www.einsteinmg.com

Follow Einstein Marketing Group on Twitter.

0

JCPenney Apologizes in New Marketing Campaign

Retailer JCPenney began apologizing last week via a huge social media and television mea culpa marketing campaign aimed at bringing their customers back to the store. Last year, recently-ousted CEO Ron Johnson tried to reinvent the JCP brand, making huge changes to the setup of stores, eliminating coupon promotions, and discontinuing fan-favorite brands. The results were disastrous and customers abandoned the store in droves. In Q4 2012, JCPenney had a total loss of over $4 billion, which was over 30% of their holiday revenue. Is it too late for JC Penney, or will a PR-driven ad campaign built around an apology help to bring back customers?

The company is now taking the high road by saying they are listening to what their customers want, and they are sorry for previous mistakes. They are utilizing social media to initiate direct conversations with the public to find out exactly what it will take to bring them back. On the JCPenney Facebook page, a poll was posted asking customers to vote on which discontinued brands they miss the most. The people voted, and JCP is staying true to their word by bringing back a popular clothing brand. On Twitter, the company is using a unique hashtag, “#JCPlistens,” to encourage users to communicate their ideas and concerns, and they are quick to respond to all tweets.

Mea culpa marketing has worked for other big-name brands in the past. Dominoes pizza saw a 14.4% boost in sales and their stock prices rose over 200% shortly after they launched an apology campaign in 2010. Dominoes admitted their product was not up to customer’s standards, and as a result they made changes to their pizza recipe. Their CEO said at the time, “Great brands going forward are going to have a level of honesty and transparency that hasn’t been seen before.”

JCPenney’s social media and TV ad campaign has already generated big buzz and brand awareness for the store’s retooled marketing plan. An apology is a great first step to making customers feel like a company is human, and actually listening. Time will tell if this latest PR move will, in fact, bring JCP’s former customers back in to the store.

If you want to discuss public relations services or a new marketing campaign for your business, contact Einstein Marketing Group today.

http://www.einsteinmg.com

0

Don’t Forget About Traditional Marketing

When it comes to your company marketing strategy and building brand awareness to increase sales, most experts today will talk about the importance of using new media: website development, social media, email marketing etc. However, it’s also important that you don’t forget about utilizing traditional marketing for your small business.

What exactly does that mean? Traditional marketing is advertising in these formats: television/radio, direct mail, print, or telephone. Examples of these would be ads printed in the yellow pages or billboards, brochures sent in the mail, telemarketing, sponsorships, or buying commercial airtime on a local radio/TV station.

There are still benefits to traditional marketing. First, smaller businesses with a limited budget can benefit most from advertising in local papers and sponsoring events. It’s a great way to build brand awareness in your local market, and establish a credible reputation.

Direct mail is one of the oldest forms of traditional marketing, but there are several ways to put a modern twist on it in 2013. Postcards or catalogues put in the mail today can now be printed to include QR coupon codes. Customers can scan these with their smartphones to get discounts, or just to find out more information about your products and services. It’s a great way to expand your online presence, and build brand loyalty. Customers like the ease of just having to press a button on their phone or tablet to get rewarded with exclusive discounts.

In today’s age of modern technology, traditional marketing should be utilized to complement your internet marketing strategies. For example, make sure to include your business website address and social media contact info in any print ads, brochures or commercial broadcast taglines. A radio or print ad could be what grabs the customer’s attention, but connecting with them online will help to establish a long-term relationship.

For more information about Einstein Marketing Group’s products and services, including traditional marketing products please contact us today!

Follow Einstein Marketing Group on Twitter!

http://www.einsteinmg.com

0

What Characteristics Make Up “Trusted” Brands

For the past several years, Amazon.com has consistently outranked competitors as the “Most Trusted U.S. Brand” across several market surveys. What is it about Amazon that makes consumers consider them so highly, and how can you make your business more “trustworthy?”

The most important distinction is that Amazon’s prices are often lower than most competitors, and they offer multiple free shipping options. Buyers are always on the lookout for the lowest-cost option. Plus, with millions of items to choose from at any time of day, buyers appreciate the value of the deal combined with unmatched convenience.

The site is also designed to personalize one’s shopping experience in several ways. Amazon.com can make purchasing suggestions based on a customer’s previous buys through personalized email marketing. Also, the website groups like-items together for a discounted price and presents them to the buyer before check out. No doubt the company reaps huge benefits from additional items being upsold with just one click.

Amazon’s user reviews and rating system is also a huge force driving their enormous success. Loyal customers have come to rely on the opinions of other shoppers, and appreciate being able to seek out like-minded individuals with their same purchasing habits.

Product accessibility, convenience of overall shopping experience, personalized attention to buyers, and unmatched value are all elements that have made Amazon so successful. How can you apply these characteristics to your own business model?

Contact Einstein Marketing Group today to discuss your 2013 marketing plan

Follow Einstein Marketing Group on Twitter!

1

What Does Your Company Name Say About You?

Names can potentially tell us a lot about people.  They can tell us which TV shows a person’s mom and dad watched; they can give us a hint as to the decade in which the person grew up; and they can sometimes even provide clues as to the ethnic origins of the individual.

Company names can be similarly revealing.  They can deliberately (or unwittingly) give customers clues as to the organization’s heritage and direction.  Unfortunately, business names can also sometimes be misleading.  That’s why it’s so critical to choose a name wisely.

Whether you’re looking to create a new company or you want to essentially rebrand an existing one, it’s imperative to get help from a trained marketing professional.  He or she will be able to walk you through the scenarios regarding what your business’ possible names could “say” to the public.

For example, let’s suggest you want to open a coffee shop that serves quick, hot beverages to coffee freaks.  How about “Expresso” (a blend of the words “express” and “espresso”)?  Or perhaps “Caffiend” (caffeine + fiend).  Either of those could be contenders.  What you wouldn’t want to call your place is “Ye Olde Coffee Shoppe”; after all, a generic name like that one doesn’t necessarily give much info.

As a business owner, you must be very, very prudent about your moniker choices.  Even if you have to invest in working with a marketing agency, it’s worth every penny to know that your name will be telling consumers everything they need to know.

Now here’s a question for you:  What’s the worst company name you’ve ever heard?

Follow Einstein Marketing Group on Twitter, Facebook, and Linked In!

Check out our videos on You Tube!

0

Is Your Brand Bland?

Every business has a brand… even the ones that never officially “branded” themselves.  Brands can be big, they can be bold, they can be crazy, they can be fun… and they can also be dull as butter knives.  Guess which category most companies’ brands fall under?

Yep, the majority of brands are pretty doggone bland.  That’s usually because of a number of reasons, including:

  1. The brand was never created in the first place.  It just kind of “happened”.
  2. The brand was once strong but has ceased to be effective.
  3. The brand isn’t being used company wide, thus leading to inconsistencies and market confusion.
  4. The brand doesn’t make sense for the product/service/organization.

Obviously, you don’t want your brand to be forgettable.  You want it to jump off the proverbial page and really spur people into action.  But that doesn’t happen by accident.

You have to be willing to create a strategy behind your brand and how you’ll use it to make a profit and achieve professional success.

Ask yourself if your brand is strong… better yet, ask some other people who will give you honest feedback.  If the answer is “no”, give us a call. Working together, we’ll turn your brand from boring to brilliant.

Follow Einstein Marketing Group on Twitter, Facebook, and Linked In!

Check out our videos on You Tube!