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6 Ways to Boost Your Sales by 19%

A recent infographic published by MarketingProfs states: companies that are adept in personalized marketing see a 19% boost in sales.  I am sure you will agree that increasing sales by double digits sounds enticing. So, what can you do right now to accomplish this?

Prospecting Phase

Send all of your email messages from a real person, not a company.   Your emails (even the automated ones) should come from an actual person, not an “info@” or “marketing@” email address. In addition, consider adding his/her photo to the signature line.

Personalize your message.  Targeting your message to the audience helps to increase response rate. The first step in creating a targeted campaign is to segment your database. Segmentation could be by industry, job title or geography. Whatever you choose, use the language that particular person uses and identifies with.

Create targeted landing pages toward different segments.  Customize the language and message on your landing pages to address the specific need of that particular segment, and do this for each segment.

Appointment Phase:

Identify the prospects personality type.  Whether you use Dominance/Consciousness/Influence/Steady or Driver/Expressive/Analytical/Amiable, identifying the prospects personality type then crafting your sales pitch to mirror it helps to move the sales process along quicker.

Sell today, educate tomorrow.  Your goal is to find out why, and under what circumstances, the prospect would buy from you. Put your “educating” responsibilities to the side. Instead; consider starting your personalized message with a question in an effort to get the prospect to open up about the issues they are facing.

Send a hand written thank you note.  This is not an old fashioned technique! Sending a hand written thank you note to someone who made time in their schedule to meet with you gives your prospect another reason to think about you, your company and how you can solve his/her problems.

 

All of these personalization tools will help your prospective customers feel comfortable choosing you over your competition. If you are interested in learning how to implement any or all of the above, feel free to contact us: Julie@EinsteinMG.com or 267-879-9478.

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Captivate your Audience with Personalized Marketing

Marketing MessageAs the amount of good (and free) content increases, the competition for audience attention increases. Therefore; producing great content isn’t enough anymore to create a lasting impression.

We’ve compiled three tried and true ways to help you connect with your audience by personalizing your marketing message.

  • Utilize Existing relationships:  Do you have a handful of people with whom you have a good working relationship? If so, link to their content and ask them to linkback to yours.

 

  • Respond to mentions:  Avoid using automation when responding to tweets. Remember, not all ‘mentions’ are positive so it’s important to be able to analyze the true meaning before responding.

 

  • Craft pitches to individual publications:  If you are trying to get your company’s name in the spotlight, be sure to customize your pitch based on the publication as well as the reporter. Don’t send mass/generic emails! Be sure all content is easy to read and conveys why the reporter should choose you as his/her source.

 

 

What steps does your company take to personalize their message? Share your best practices below!

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Personalized Marketing is Key

With such a focus on the use of automation in marketing, it can be easy to lose sight of your goal as a marketer: to build a relationship with your prospective customer in an effort to ultimately get them to buy.

Our digital environment is here to stay however; beware of relying too much on technology. While companies like Pandora are able to grow without ever talking to a live person, is this a realistic approach for your small or medium sized business?

Recently, HelpScout, released a report on the “personalization” of marketing. It revealed that 70% of final purchases are dictated by how a person feels they are being treated as a customer.

Are you making your customers feel special? If not, someone else will! In fact, this survey also showed 59% of people saying they would happily check out a new company if they thought they would get a better customer service experience.

This is where traditional marketing tools like testimonials, birthday cards and thank you notes really help not only personalize your marketing efforts but also work hand in hand with your digital efforts as well. Also, if you are using “no reply” emails, consider replacing with emails from a real person within your company.

All of these personalization tools will help your prospective customers feel comfortable choosing you as the business to solve their problems.

 

Like what we have to say? Check us out at www.EinsteinMG.com

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Social Media That Generates the Most Leads

Social Media That Generates the Most Leads

When it comes to leads, you need to ask yourself – which is more important? Quality or quantity?

Lead generation is key and it’s about generating good quality, targeted leads rather than focusing on the volume of leads.

Using social media to generate leads has become crucial for businesses. LinkedIn, Twitter, Facebook and Google+ are the most utilized by businesses, and LinkedIn ranked the highest for lead generation based on an infographic produced by Smart Insights.

To be effective with social media, a business needs to treat it as a key part of its overall content marketing strategy. Social media becomes a place where high-value content is distributed.

Content needs to be entertaining, informative, and worthy. You want people to come back for more. Even more important, you want people to email or call you for your services.

Format and delivery method also matters. A brief entry and photo that works on Facebook may not necessarily work on LinkedIn, while an image you post to Google+ won’t necessarily go over well on Tumblr, and so on.

Do you want to offer specials via Facebook? Do you want to participate in group discussions on LinkedIn? Do you want to expand your circles on Google+?

Social Media

It may seem daunting to come up with exactly what you want and when you want it.

There is an art to promoting your business using your website, blog, newsletter and social media presence.

Einstein Marketing Group can help you identify the channels you wish to use and how often.

Contact us today to review your social media plan and see how we can help you draw in more leads and customers.

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Let Einstein Marketing Group Make Your Blog Stand Out

We recently invited you to consider adding an e-newsletter to your communication repertoire in order to maximize lead potential.

Now, we want to discuss another opportunity – blogging.

keyboard

Unless you’ve had social media blocked for the past five years or so, you’ve probably heard of blogging. It seems like everyone has one these days, and you should, too. It’s one of the easiest ways to draw in an audience, share your point of view, be “up to the minute” with product and service announcements and provide a lead-in to your e-newsletter or other publications.

A blog is more “user friendly” and uses language that may be less formal than other forms of communication and may appeal to clients who enjoy that kind of writing style. It also appeals to clients who may have a blog themselves and know how useful it is. Just like with your e-newsletter, you can use the blog to generate leads and potential clients.

Writing a blog post comes naturally to some and not so naturally to others. That’s where Einstein Marketing Group can help.

We can write the blog for you based on your marketing strategy and vision and then upload it to your site on your schedule. You can provide topics or enlist our help with generating topics for you.

Contact Einstein Marketing Group today to delve into the blogosphere.

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Using Your Newsletter to Generate Leads

The visit counter on your website indicates that people are coming to your site; however, the number of clients and new customers are not increasing.

How do you get those people who stop by your site to become a consumer base for your business to tap into for future clients?

Your newsletter.

Since the invention of Twitter, Facebook, LinkedIn, and other social media sites, the newsletter is often overlooked as a tool for generating leads. Those avenues are not to be overlooked or ignored, but the newsletter is still a valuable source of information about your company, your products, your goals and your mission. It is an incredible tool for gathering names, email addresses and other contact information as well.

How many times have you read a newsletter and then entered your email address into the “Subscribe” box? You were someone’s lead. It’s that simple. It can be that simple for you as well.

Subscribe

Writing a newsletter may seem daunting. It doesn’t have to be. That’s where Einstein Marketing Group can help you.

We can write the newsletter for you, upload it to your site on your schedule and then perform the behind the scenes maintenance such as:

  • Tracking opens, views, opt-outs and bounces
  • Make follow up calls after each e-newsletter is sent
  • Include a coupon

Contact Einstein Marketing Group today to start tapping into a new pool of potential customers.

 

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Crafting a Successful Email Subject Line

A recent study by research company Radicati reveals that people receive an average of 100 emails per day. But how many of those emails get opened? Arguably the most important part of an email, the subject line, directly impacts how many emails are opened and read. To help you increase your open rates (for marketing, business or personal use), we’re sharing our three email tips to pique the interest of your reader.

  1. Limit Punctuation:  If using punctuation, use no more than two per subject line. Using more increases the spam rating of your email.
  2. Short and Sweet:  The general rule is to be less than 50 characters while giving your recipient a reason to read further.
  3. Use the 5 most persuasive words in the English language:
  • You
  • Free
  • Because
  • Instantly
  • New

For email marketing and other full-service marketing and public relations services, please contact EMG at 443-249-3245 or visit www.EinsteinMG.com

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Elevate your business in LinkedIn Groups

linkedin groups

LinkedIn is the social network for professionals. It’s the only social channel where you can network, recruit, establish yourself as an industry leader, find new customers, or job hunt. But there’s more to LinkedIn than just setting up a profile and connecting with colleagues and customers.

Here’s our top 3 ways you can use LinkedIn Groups to improve your business:

1. Join groups to find customers and prospects If you are a mortgage lender, it makes sense to join a group that caters toward real estate agents and investors. You can advertise your services in the “promotions” page, and even share links to your site and contact information.

2. Establish yourself as an expert in the field There’s a group for every professional niche. Be sure to  join and actively participate in groups with others in your field. If you work in property management, there are forums specifically for landlords and PM’s. By joining such a group and posting relevant content like blogs, articles and advice relevant to the industry, you will set yourself apart from others in the marketplace as a thought leader.

3.  Market research LinkedIn Groups are also a great place to get feedback and new ideas. You can poll Groups of target customers or industry insiders in order to gain more information on ways to improve your products and services.

For this and more information on how to utilize LinkedIn to improve your business, please contact us today.  Follow Einstein Marketing Group on Twitter! 

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5 Ways to Maximize LinkedIn

maximize linkedin

Back to school means back to work! Gear up for fall networking events by ensuring you are using LinkedIn to your advantage.

1. Backdrop:
◦ Change your backdrop regularly to tie into a promotion or seasonal offering
◦ Add a headline – be sure to include a keyword

2. Summary:
◦ This should be your elevator pitch (why someone should choose you/your company)
◦ Always include a call-to-action
◦ If possible, add video

3. Work Description:
◦ Shouldn’t be a resume
◦ Use this area to talk about the company

4. Personal Note to Contacts:
◦ Customize a personal note instead of using a template

5. InMail:
◦ Instead of sending inmail to contact people you don’t know you can join a group they belong to and will be able to send them a message without using Inmail

If you’d like a free review of your LinkedIn profile, contact us today. We’re happy to help make 2014 the most profitable it can be!

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Managing those exaggerated LinkedIn endorsements

 

LinkedIn endorsements are a great way to show off the variety of skills your’ve acquired in the workplace.  However, sometimes we get endorsed for random skills that we never knew we had…and skills we’ve never actually learned.

This is one of the  flaws with LinkedIn’s profile Endorsement feature. Since most of us want to keep our profiles accurate, we hope to be endorsed for skills that are actually relevant to what we do for a living. Unfortunately,  sometimes LinkedIn politely suggests our colleagues endorse us for skills that are not quite on the mark.

Here’s how to deal with those endorsements that might be a slight exaggerations of the truth.

First, make sure you’ve completed the “skills” section yourself with the keywords that best fit your abilities. LinkedIn is about establishing your credibility in the workplace, so it’s up to you to get the ball rolling with selecting the correct skills’ descriptions that will be prominently featured.

LinkedIn endorsements

You can also go through your profile every so often and remove skills that are not a match to your experience. Some colleagues will inadvertently just click on whatever tag word LinkedIn suggests, and perhaps they don’t realize it’s actually not something in your repertoire. Thankfully, LinkedIn offers a “Manage Endorsements” option that allows you to show/hide whichever skills you choose. It’s important to review this every so often for accuracy.

Lastly, make sure you return the favor to your own connections. Don’t endorse someone for a skill if you aren’t sure they possess it. Just because LinkedIn suggests it, doesn’t mean it fits. Guessing doesn’t do much for your own credibility, and your colleagues won’t appreciate having to go the extra step to edit/hide/amend their own profile, either.

For this and more ideas on how to maximize your LinkedIn profile, contact EMG today!