0

PR Can Make Your Small Business Grow

A good press release can expand your consumer base.

A good press release can expand your consumer base.

One of the most cost effective ways a company can advertise itself is through good public relations. Unfortunately, many small businesses fail to include public relations in their business plan or in their advertising budget. For many, it’s simply because traditional advertising is front and center every day and public relations may only be a thought when needed to boost reputation, do some sort of damage control or risk management or when launching something that is new to consumers.
PRNEWSWIRE offers some advice about how to use public relations to grow your small business if you are weighing your options between advertising and public relations.
The first thing they point out is that it doesn’t always have to be an “either/or” situation. If done right, you can take advantage of free advertising or free public relations if money is a major concern. You may have to do some research or bartering to make it happen, but it is possible. An example would be reaching out to local bloggers and news outlets and asking if they would be willing to feature your business in exchange for a contest giveaway or some other sponsorship. Maybe they have a favorite charity and you could help out with that charity. This garners more free publicity for you and gives them a partner in the community. This is good for their public relations, too.
When it comes to advertising versus public relations, consumers can be wary of direct advertising because they know the whole goal of advertising is to sell something. Advertisers point out all of the benefits of a product, business or service. They may use language that seems or feels exaggerated or make claims that consumers may be suspicious of. With public relations, a consumer is more likely to believe a business’s statements to be more authentic and genuine if coming from a media outlet or another company/person like themselves. How many times have you, as a consumer, purchased something because the reviews from the consumers told you more about a product than the company did?
PR may also reach a broader audience than advertising. If your small company can send press releases and/or articles to the major players online (Google, MSN, Yahoo, etc.), you can maximize search engine results and increase your lead generation by thousands, depending on your keywords and tags.
For budgeting purposes, PR is less expensive than advertising and your small business enjoys more bang for the buck. Consumers are interested in stories. Advertising definitely can tell a story but the story has to be short and push a certain message, leaving the consumer no room to become invested in the business or make their own decisions about the business. Public relations can draw the consumer into your story and they become interested in knowing more, wanting more and wanting to be part of your success.
No matter what your goal is, public relations may seem daunting if you’ve never done it before. That’s where we come in – we can help you weigh the pros and cons of advertising versus public relations, look at your budget and formulate the plan that will help you and offer advice along the way.
Contact us today and ask about our special offer that will help you maximize your advertising budget!

0

Comments are closed.